In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies.

1. Promotion Strategy
Part 3 of 3

2. Marketing 101 - Promotion
Part One: Definition
 What promotion is NOT
 What promotion IS
 Cautions
Part Two: Introduction
 Push/Pull Strategies and tools
 When to use push/pull tools
Part Three: Planning
 Match tools to marketing objectives
 Deep dive into publicity
 How’d you do?
Soma Jurgensen,
Intentional Growth
Strategies

3. Match Promotion Tools to Objectives
Combine Pull and Push
• Introducing new offering (trial)
• Promotional advertising
• Consumer coupons
• Sampling
• Personal Selling
• Publicity

4. Publicity and Public Relations
Brands make or break relationships with publicity
• Not all publicity is good
• Beyond the press release
• Public Relations
• Redefine public
• Face of the organization
• Generate media interest
• Maintain goodwill with stakeholder
• Shape public opinion
• Monitor online brand
• Handle crisis communication

5. Match Promotion Tools to Objectives
Combine Pull and Push
• Increasing consumer loyalty
• Volume discounts at point of purchase
• Event sponsorships
• Package promotions
• Endorsements
• Loyalty programs

6. Give it a try.
Pull vs. Push Promotions

7. Match Promotion Tools to Objectives
Combine Pull and Push
• Introducing new offering (trial)
• Promotional Advertising
• Consumer coupons
• Sampling
• Personal Selling
• Publicity
• Increasing consumer loyalty
• Volume discounts at point of purchase
• Event sponsorships
• Package promotions
• Endorsements
• Loyalty programs

8. There’s more!
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