The document discusses forums and social media marketing. It provides examples of good and bad executions by companies using forums and social media. The key points are that forums have low traffic but are effective for word-of-mouth advertising, while social media like Facebook and Twitter allow easier targeting of consumers and are cheap and effective ways to communicate with customers. Companies should treat customers with respect, make campaigns interactive to engage customers, and avoid negative reactions or talking down to customers on social media.

1. FORUMS AND SOCIAL MEDIA
MARKETING
By: Mahiur Rahman Abir 

2. AGENDA
 What is Forums & SMM?
 Examples of good executions by companies
 Examples of Bad executions by companies
 Do’s and Don’ts
 Discussion Question

3. FORUMS
 Online discussion sites where users share information with
the online community by posting thoughts and opinions on
certain subjects
 Low traffic compared to sites such as Facebook
 Effective form of WOM advertising

4. Social Media Marketing (SMM)
 Marketing done through social media applications such as
Facebook, Twitter, YouTube and many more
 Very Popular
 Easier to target consumers by demographics
 Very cheap and effective way to communicate with current
and potential customers
 A whole new community to engage in

5. GOOD Executions: Example #1

6. GOOD Executions: Example #2

7. BAD Executions: Example #1

8. BAD Executions: Example #2
 UNITED BREAKS GUITARS

9. DO’S
 Treat customers with respect and maintain a good sense of
humor and rapport
 Customers like getting involved in the marketing process
only if it showcases something positive about themselves
 Make the campaign very interactive and engaging. People
will more likely help promote the brand if they feel they are
a part of the process.

10. DON’TS
 Reacting negatively and very publicly to customer
interaction
 Don’t talk down to your customer base and make them feel
inferior
 Don’t be too pushy and send out messages that scream
“Marketing”

11. Discussion Question
To what extent should companies put power in the
hands of customers through SMM?