Henry Vinsons provides a handful of methods that charities and non-profits can implement to market their organization.

1. MARKETING TIPS
FOR CHARITIES
AND NON-PROFITS
Henry Vinson

2. Successful marketing is
crucial to the success of
any business or
organization. This is
especially true of
charitable agencies or not-
for-profit groups. Such
entities might experience
growth in customers or
contributions by
employing the following
tips.

3. USE SOCIAL
MEDIA
Social media outlets have the potential to
reach thousands of prospective donors.
Social media accounts are typically simple to
set up and are far less expensive than other
means of advertising.
Organizations with active social media
accounts can upload promotions, photos, and
copy for little or, in some cases, no money.

4. EMPLOY SPECIFIC
STRATEGIES
Successful non-profit marketing
campaigns are often born out of specific
strategies. Many non-profit agencies
formulate campaigns that identify and
target specific individuals and age
groups.

5. UTILIZE TRADITIONAL
MEDIA OUTLETS
The radio, television, and newspapers
could prove beneficial to helping
charitable organizations market
themselves. Arguably, the most
significant positive lies in the ability for
an agency to spread their message and
mission statement to a large audience of
listeners or viewers.

6. COMBINE MARKETING
WITH FUNDRAISING
EFFORTS
Agencies might find success by
combining fundraising and marketing
efforts. Donor appeal campaigns are a
perfect time to promote the agency in
question. Marketing materials can
include the organization’s mission
statement, documentation that
highlights the beneficial programs and
services provided, and profiles of the
people the entity helps.

7. CREATE A STRONG WEB
PRESENCE
A thorough and
functioning website is the most
direct means of continual
communication with prospective
donors and interested parties.
Effective web pages contain
pertinent information about the
organization (mission statement,
purpose, activities, community
events), is easy to navigate through
and is accessible on all devices
(especially mobile phones and
tablets).

8. Thank you!
W W W . H E N R Y V I N S O N C O N S U L T I N G . C O M