Before starting a social media marketing campaign, the document recommends developing a traditional marketing plan to understand your target market and objectives. It advises defining your target market, value proposition, and position in the market. Additionally, understand your competitors and whether you aim to be a market leader. Finally, develop a communication campaign plan that defines goals, target audience, offering, and call to action, then use social media to increase engagement, brand awareness, and ultimately conversions.

1. Overview BEFORE You Start Your Social Media Marketing