Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
2. Marketing 101 - Promotion
Part One: Definition
What promotion is NOT
What promotion IS
Cautions
Part Two: Introduction
Push/Pull Strategies and tools
When to use push/pull tools
Part Three: Planning
Match tools to marketing objectives
Deep dive into publicity
How’d you do?
Soma Jurgensen,
Intentional Growth
Strategies
3. Defining Promotion
…is NOT …IS
Set of activities
Designed to enhance sales
From the right buyer
At the right time
How is demand
generated?
4. Caution:
Do not use for unintended purposes
• Social media & the web are channels
• Resist price slashing
• Promotions aren’t duct tape