The document discusses search engine optimization (SEO) techniques. It begins by defining search engines and how they index web pages. It then defines SEO as the process of improving a website to increase its ranking in organic search results. The document outlines several important on-page SEO techniques including keyword research, optimizing page content and metadata with keywords, getting backlinks, maintaining fresh content, and avoiding duplicate content or black hat tactics. It stresses that following white hat SEO best practices like creating high-quality content is important for long-term success.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...Owerly.com
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual Owerly.com
Watch the entire Internet Marketer Summit Live recording for $12.49 (93% off $197).
Goto
https://vimeo.com/r/1ZTg/enpNWmFvcW
or
Goto Internet Marketer Summit Video Replay page
93% Off Promo (Use Promo Code “slide” at check-out)
https://vimeo.com/ondemand/web
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...Owerly.com
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual Owerly.com
Watch the entire Internet Marketer Summit Live recording for $12.49 (93% off $197).
Goto
https://vimeo.com/r/1ZTg/enpNWmFvcW
or
Goto Internet Marketer Summit Video Replay page
93% Off Promo (Use Promo Code “slide” at check-out)
https://vimeo.com/ondemand/web
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Instructions for Submissions thorugh G- Classroom.pptx
Promoting website through_search engine
1.
2. CONTENT
Search engines
SE Indexing
SEO
SEO Definition, Importance
Natural listing.
SEO Techniques
10 Essentials SEO Practice
WWW.SEOCERTIFICATION.ORG.IN
3. WHAT IS SEARCH ENGINE?
SEARCH ENGINE is a tool that enables users to
locate information on the World Wide Web. Search
engines use keywords entered by users to find Web
sites which contain the information sought.
WWW.SEOCERTIFICATION.ORG.IN
5. SEO (SEARCH ENGINE OPTIMIZTION)
SEO is a process of trying to get higher
ranking from the Search Engine.
Focused exclusively on attracting the
natural or organic listing.
WWW.SEOCERTIFICATION.ORG.IN
6. The process of structuring a web page so that it is found,
read, and indexed by search engines in the most effective
manner possible.
The process of modifying a website to increase its ranking
in organic / crawler-based listings of search engines.
This process improved webpage so their rank higher in
search engines for our target keyword.
Successful search helps this site gain top positioning in
the search engines results pages of search engines such as
Google,Yahoo and MSN for relevant words and phrases.
WWW.SEOCERTIFICATION.ORG.IN
7. > 90% online user uses search engine to find
products and info (iprospect.com).
Your website will constantly feature on page
one of the search results for terms that best
describe your business.
Natural search receives 250% more traffic
than paid search.
1st page of SE result get atleast 80% clicks.
If your website is not found within top 30
result (page 1, 2 and 3) no one will find it.
WWW.SEOCERTIFICATION.ORG.IN
8. A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the
pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and
ranks the websites
Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos
WWW.SEOCERTIFICATION.ORG.IN
9. Organic searcher
A search performed by a search engine that displays the links on
the results page in order of relevancy.
Also called a "natural search," the ranking order is based on some
algorithm such as Google's notable method that uses "backlinks."
Contrast with "paid ads," which appear up front on the first page
because they were paid for by their advertisers.
See search engine and vertical search engine.
WWW.SEOCERTIFICATION.ORG.IN
11. DOMAIN NAME STRATEGIES
domain names are traffic magnets
> 63 million domain names registered
choose a domain name that will increase your search engine ranking.
Register for >5 years – registered longer is more serious business.
use keywords, location, advertising terms, product names.
choose a keyword that is important for your business.
WWW.SEOCERTIFICATION.ORG.IN
12. PUT KEYWORD TAG
<html>
<head>
<title>Pengenalan Kepada PECAMP</title>
<meta name="keywords" content="PECAMP, Persatuan Capaian
Maklumat dan Pengurusan Pengetahuan, capaian maklumat, information
retrieval, pengurusan pengetahuan, knowledge management" />
<meta name="description" content="PECAMP - Persatuan Capaian
Maklumat dan Pengurusan Pengetahuan" />
…
WWW.SEOCERTIFICATION.ORG.IN
13. NO META TAG, NOT GOOD FOR UR RANK
WWW.SEOCERTIFICATION.ORG.IN
15. - The most important in optimizing rankings
- research what keywords are people searching for using tools e.g.
Wordtracker (www.wordtracker.com)
- keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each page, then sends
them back to its SE
- - your web site will then be indexed based on your keywords
- can be key phrases or a single keyword
- - do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them
- write keyword-rich text
- - balance keyword-rich and readability
- always have text in your page: at least 100 words
WWW.SEOCERTIFICATION.ORG.IN
16. GENERATE CONTENT
Content is the king
This is to generate more traffic from the search engine, because if
there’re more content than there will be more keywords. More
keywords indexed in the search engine, surely more traffic to the
website.
WWW.SEOCERTIFICATION.ORG.IN
18. Linking strategies (Backlink)
- the text in the links should include keywords
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will also receive your
site
- quality of inbound links is critical
- how to increase links:
a) creative content / copywriting
b) good outbound links
c) target a list of sites from which you can request inbound links
- links for the sake of links can damage your search rankings
WWW.SEOCERTIFICATION.ORG.IN
19. USE SEARCH ENGINE FRIENDLY URL
Good URL
http://www.pecamp.org/web/senarai-ahli.html
Bad URL
http://www.kuis.edu.my/v2/index.php?
option=com_content&task=blogsection&id=12&Itemid=72
WWW.SEOCERTIFICATION.ORG.IN
20. USE SEARCH ENGINE FRIENDLY URL
Joomla
In Global Configuration, set this SEO settings
WWW.SEOCERTIFICATION.ORG.IN
21. AVOID TEXT IN IMAGE/FLASH
WWW.SEOCERTIFICATION.ORG.IN
24. 10 ESSENTIALS SEO STRATEGIES
Excerpt from http://www.elated.com/articles/10-essential-seo-strategies/
25. 1. WRITE GOOD CONTENT
This is maybe the most important strategy of all. If your pages contain
good, relevant, useful content, search engines will be more likely to rank
your page higher for relevant searches. As an added benefit, good
content will encourage more sites to link to your pages, thereby further
increasing your search engine ranking.
It's also good to update your content regularly. Visitors like fresh
content, so they will visit your site more often. More visits lead to more
links to your content, which ultimately results in more traffic.
WWW.SEOCERTIFICATION.ORG.IN
26. 2. DO YOUR KEYWORD RESEARCH
Don't target a keyphrase just because it sounds right to you, or because
it gets a lot of searches.
Think about what you ultimately want visitors to do on your site (your
conversion goals), then find out what keywords people search for when
they want to achieve those goals. Use tools such as Google Analytics to
see which keyphrases result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases that have
thousands of competitive sites in the search results. Instead, use tools
such as Wordtracker and the AdWords Keyword Suggestion tool to find
relevant niche keyphrases with high search volume and low
competition.
For example, if your online store sells Mega Widgets in the Boston area,
target the keyphrase "mega widgets boston", rather than just "widgets".
WWW.SEOCERTIFICATION.ORG.IN
27. 3. USE YOUR KEYWORDS WISELY
Once you have a good list of keyphrases, deploy them sensibly
throughout your site pages. Make sure you've used your keywords in
the following text blocks (these are in rough order of importance, most
important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
WWW.SEOCERTIFICATION.ORG.IN
28. 3. USE YOUR KEYWORDS WISELY
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they
appear fairly often in the above text blocks — but not too often) and
prominence (place them near the start of each text block).
Make sure you use text rather than images in the page where possible.
This is particularly true of navigation menus. If you must use an image,
make sure it has keyword-rich alt text.
WWW.SEOCERTIFICATION.ORG.IN
29. 4. GET OTHER SITES LINKING TOYOURS
Most search engines rank sites more highly if they're linked to by other,
well-respected sites.
The key here is "well-respected". Just getting linked to from hundreds of
reciprocal link pages is not going to do much for your ranking. Target a
few relevant, good-quality sites and directories that are full of useful info
and rank well on the search engines, and try to get a link back from
them.
Free or Pay.
Getting links from other high-quality sites can be a challenge. Here are
some tips:
A "link to this page" function on each page of your site makes it easy for
other webmasters and bloggers to link.
Get in touch with the site owner and strike up a friendship. You're much
more likely to get a link back from someone who knows you.
WWW.SEOCERTIFICATION.ORG.IN
30. 5. STRUCTURE YOUR SITE FOR SEO
Your site structure can play an important part in optimizing your pages.
Make sure your pages contain plenty of links to other important pages
in your site, and that it's easy to get to all sections of your site via your
homepage or navigation menu.
Not only does this make it easier for visitors and search engines to find
your content, but it also helps to spread your site's authority score
(such as Google PageRank) more evenly throughout your site pages.
A sitemap can really help here, as it lists all your site content on one,
easy-to-use page — great for visitors and search engine spiders alike.
WWW.SEOCERTIFICATION.ORG.IN
31. 6. ANALYSE YOUR SITE
It's important to track your site's SEO performance so that you can see
if your efforts are paying off.
Use many free analysis tools out there, including:
Yahoo! Site Explorer — Lets you find out detailed search-engine-related
info on each page of your site, including the most popular pages and the
inbound links to each page.
Google Webmaster Tools — Gives you all sorts of details about how
Google sees your site, such as problems crawling your pages and
suggestions for how to improve your HTML.
Google Analytics — Reports on vital traffic data such as visitors,
pageviews, traffic sources, keywords, and lots more. Also lets you set up
goals so you can see how well your SEO campaigns are performing.
SEO Book and SEO Chat — these 2 sites offer a large range of free,
Web-based SEO tools, many of which give you useful information about
how your site is faring in the search results.
WWW.SEOCERTIFICATION.ORG.IN
32. 7. KEEP ABREAST OF THE LATEST SEO NEWS
Search engine algorithms change constantly, and it pays to keep up to
date with the latest changes and SEO strategies. The following SEO sites
are well worth bookmarking or subscribing to:
Search Engine Watch is a huge SEO resource, including articles and
white papers on SEO and SEM (search engine marketing), as well as
some busy SEO forums.
Matt Cutts' blog — Matt is a Google engineer, and in his blog he
frequently discusses the latest changes at Google that can affect SEO.
Sphinn is a social bookmarking site for SEO topics. Great for finding out
what's new and hot in the world of SEO.
SEO Book features a comprehensive, paid SEO training program, a
regularly-updated blog, and some handy free SEO tools such as keyword
suggesters and rank checkers.
SEO Chat contains a large number of SEO articles, a huge range of free
online SEO tools, and a big forum community.
WWW.SEOCERTIFICATION.ORG.IN
33. 8. AVOID BLACK HAT TECHNIQUES
SEO techniques come in 2 forms:
White hat techniques play by the rules of the search engines, and aim to
create high-quality, relevant content.
Black hat techniques attempt to "game" the search engines by using
techniques such as keyword stuffing (overusing keywords in a page),
hidden text, and cloaking (presenting different versions of a page to real
visitors and search engines).
Black hat SEO techniques can sometimes produce a short-term hike in
traffic; however such sites invariably get weeded out — or, worse,
banned altogether — by the search engines. Black hat SEO simply isn't
worth the risk if you want to build a long-term stream of traffic from
search engines.
WWW.SEOCERTIFICATION.ORG.IN
34. 9. WATCH OUT FOR DUPLICATE
CONTENT
Search engines dislike pages that basically contain the same content, and
will give such pages a lower ranking. Therefore, avoid duplicate content
URLs on your site.
Many factors can result in a search engine seeing 2 URLs as duplicates
of each other — for example:
Articles republished from other websites
Print-friendly versions of pages (make sure you exclude such pages from
search engines with a robots.txt file)
WWW.SEOCERTIFICATION.ORG.IN
35. 9. WATCH OUT FOR DUPLICATE
CONTENT
Similar product info pages that contain very little changing content
apart from the product name and image
Session IDs in URLs, or other URL parameters that result in different
URLs for the same page
Displaying your site at multiple domains — for example,
www.example.com and example.com. Choose one domain or the other,
then use 301 redirects to ensure that everyone (including search
engines) is looking at just the one domain.
WWW.SEOCERTIFICATION.ORG.IN
36. 10. DESCRIPTION AND KEYWORDS
Many webmasters overlook the description and keywords meta tags,
but they can give your site the edge over your competitors. Pay
attention to these 2 tags in each page.
The description tag should be a useful, compelling summary of your
page content. This tag is often used to display a summary of your page
in the search results, so it's worth making it keyword-rich and including
a call to action.
Most search engines ignore the keywords tag these days; however it
doesn't hurt to create one (if nothing else it's another chance to insert
your keywords in the page). Some directories also use the keywords tag
to classify sites.
Ensure that each page has unique description and keywords tags. If a
search engine finds many pages with the same description and
keywords, it can see those pages as less important.
WWW.SEOCERTIFICATION.ORG.IN