The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
an introduction to digital marketing, with an introductory idea about the strategies used in e-commerce digital marketing and data analysis which is helpful in advertising in this digital world.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
an introduction to digital marketing, with an introductory idea about the strategies used in e-commerce digital marketing and data analysis which is helpful in advertising in this digital world.
Digital paradize is the best digital marketing institute in delhi. We offer professional Digital marketing course to start your career or improve your skills. We have a 10-year experience in Digital marketing and provide the best training for all professionals.
Digital marketing has become the backbone of modern businesses, transforming the way companies connect with their audiences. In this article, we will delve into the evolution of digital marketing, its key components, and strategies for success in the dynamic online landscape.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
The Power of Digital Marketing for Your Small Business by One Marketing MindOne Marketing Mind
Ready to supercharge your small business in the digital age? Discover the transformative capabilities of digital marketing with this guide. From boosting your online presence to connecting with your target audience and achieving real results, this resource equips you with the strategies and insights needed to propel your business to new heights. Harness the power of digital marketing to drive growth, engage customers, and thrive in the modern marketplace. Your journey to success starts here.
In today's digital-driven world, the path to business success lies in harnessing the immense power of digital marketing. Small businesses, just like their larger counterparts, can thrive and prosper by embracing the strategies and techniques outlined in this comprehensive guide.
Explore the transformative capabilities of digital marketing as you journey through these pages. Discover how to establish a formidable online presence, effectively engage with your target audience, and achieve tangible results that drive growth and profitability.
This guide is your compass, leading you through the dynamic landscape of digital marketing without overwhelming jargon or complex theories. Instead, you'll find practical insights, real-world examples, and actionable steps that empower you to:
Boost Your Online Presence: Learn the art of creating a user-friendly website, optimizing for mobile, and leveraging the vast potential of social media.
Create Compelling Content: Craft content that captivates your audience, from engaging blog posts to attention-grabbing videos and visually stunning infographics.
Dominate Search Engines: Master the intricacies of SEO (Search Engine Optimization) to ensure your business shines on search engine results pages.
Excel in Paid Advertising: Harness the immediate impact of PPC (Pay-Per-Click) advertising on platforms like Google Ads and Facebook Ads while staying within your budget.
Leverage the Power of Email: Discover the art of building and segmenting your email list, and learn how to create email campaigns that convert.
Conquer Social Media: Navigate the diverse landscape of social media platforms, connecting with your audience and measuring your social media ROI.
Harness Data Insights: Make data-driven decisions by understanding the importance of analytics tools like Google Analytics and learn how to act on the insights they provide.
Manage Your Online Reputation: Gain the skills to monitor your online reputation, respond to customer reviews, and shape a positive online brand image.
Budget Wisely and Measure ROI: Set a digital marketing budget that aligns with your business goals, and understand how to measure your Return on Investment (ROI).
Your small business's journey to success starts right here. Empower yourself with the knowledge and tools to navigate the digital landscape, connect with your audience, and achieve the results you've always dreamed of.
Digital Marketing Your Path to Online Success.pdfTechno Corps
Explore the world of digital marketing and its transformative impact on businesses. From SEO to social media, discover the core elements and advantages of digital marketing. Join Techno Corps, the leading digital marketing agency in Bangalore, to harness the power of digital marketing for your business growth.
The Importance of Digital Marketing.pdfShreyas848628
Bangalore Digital Marketing is a full-service digital agency, that excels in expanding online businesses through expert Best digital marketing company in Bangalore.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Effective Digital Marketing Strategy (1).pdfpagepro360
pagepro360.com (Jai prakash) is an SEO & Web designing strategist that helps online business owners figure out how to grow their business in a way that energizes them. i am currently working in the Marketing department.my zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for.
How digital marketing is becoming important these time_.pptxVarunSinha21
Best digital marketing company Gurgaon provides you a platform to promote their products and services. Anyway, organizations around the world also use digital marketing to focus their crowd on the web more effectively and many people are seeing huge profits from speculation (ROI).
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2. What is E-Marketing?
Very simply put, E-Marketing or electronic marketing refers
to the application of marketing principles and techniques via
electronic media and more specifically the Internet.
The terms E-Marketing, Internet marketing and online
marketing, are frequently interchanged, and can often be
considered synonymous.
www.seocertification.org.i
3. What is E-Marketing?
E-Marketing is the process of marketing a brand using the
Internet. It includes both direct response marketing and
indirect marketing elements and uses a range of technologies
to help connect businesses to their customers.
By such a definition, E-Marketing encompasses all the
activities a business conducts via the worldwide web with
the aim of attracting new business, retaining current
business and developing its brand identity.
www.seocertification.org.i
4. WHY it is Important?
Internet Marketing has become a necessity for any business hoping to
succeed in today’s marketplace. Creating a beautiful website is a start, but
it’s hardly enough.
Creating an Internet Marketing Strategy is a necessary second step to
drive new visitors to your site and encourage current visitors to return.
Internet Marketing is an ongoing process that starts with an aesthetically
pleasing and intuitive website design with focused content written for
your client base. Other important elements include visitor incentives,
directory placement, newsletters, and Search Engine Optimization to
name a few.
www.seocertification.org.i
5. the Internet is a force that cannot be ignored. It can be a means to reach
literally millions of people every year.
www.seocertification.org.i
6. The benefits of E-Marketing over traditional marketing
• Reach
• Scope
• Interactivity
• Immediacy
• Demographics and targeting
• Adaptivity and closed loop marketing
www.seocertification.org.i
7. Reach
The nature of the internet means businesses now have a
truly global reach. While traditional media costs limit this
kind of reach to huge multinationals,
E-Marketing opens up new avenues for smaller businesses,
on a much smaller budget, to access potential consumers
from all over the world.
www.seocertification.org.i
8. Scope
Internet marketing allows the marketer to reach consumers
in a wide range of ways and enables them to offer a wide
range of products and services.
E-Marketing includes, among other things, information
management, public relations, customer service and sales.
With the range of new technologies becoming available all
the time, this scope can only grow.
www.seocertification.org.i
9. Interactivity
Whereas traditional marketing is largely about getting a
brand’s message out there, E-Marketing facilitates
conversations between companies and consumers.
With a two-way communication channel, companies can
feed off of the responses of their consumers, making them
more dynamic and adaptive.
www.seocertification.org.i
10. Immediacy
Internet marketing is able to, in ways never before imagined, provide an
immediate impact. Imagine you’re reading your favorite magazine. You
see a double-page advert for some new product or service, maybe BMW’s
latest luxury sedan or Apple’s latest iPod offering. With this kind of
traditional media, it’s not that easy for you, the consumer, to take the
step from hearing about a product to actual acquisition.
With E-Marketing, it’s easy to make that step as simple as possible,
meaning that within a few short clicks you could have booked a test drive
or ordered the iPod. And all of this can happen regardless of normal office
hours.
www.seocertification.org.i
11. Immediacy
Effectively, Internet marketing makes business hours 24 hours
per day, 7 days per week for every week of the year.
By closing the gap between providing information and
eliciting a consumer reaction, the consumer’s buying cycle is
speeded up and advertising spend can go much further in
creating immediate leads.
www.seocertification.org.i
12. Demographics and targeting
Generally speaking, the demographics of the Internet are a marketer’s
dream. Internet users, considered as a group, have greater buying power
and could perhaps be considered as a population group skewed towards
the middle-classes.
Buying power is not all though. The nature of the Internet is such that its
users will tend to organize themselves into far more focused groupings.
Savvy marketers who know where to look can quite easily find access to
the niche markets they wish to target.
Marketing messages are most effective when they are presented directly
to the audience most likely to be interested. The Internet creates the
perfect environment for niche marketing to targeted groups.
www.seocertification.org.i
13. Adaptivity and closed loop marketing
Closed Loop Marketing requires the constant measurement and analysis
of the results of marketing initiatives. By continuously tracking the
response and effectiveness of a campaign, the marketer can be far more
dynamic in adapting to consumers’ wants and needs.
With E-Marketing, responses can be analyzed in real-time and campaigns
can be tweaked continuously. Combined with the immediacy of the
Internet as a medium, this means that there’s minimal advertising spend
wasted on less than effective campaigns.
Maximum marketing efficiency from E-Marketing creates new
opportunities to seize strategic competitive advantages.
The combination of all these factors results in an improved ROI and
ultimately, more customers, happier customers and an improved bottom
line.
www.seocertification.org.i
14. Having identified the
“WHY”
of E-Marketing,
Our next step in this presentation will
look at the
“HOW”
Looking at how these tools should be
used to target customers.
www.seocertification.org.i
15. HOW
Copy writing, Visitor Incentives, Directory Placement,
Newsletters, SEO, PPC, ORM, WebPR, Email Marketing.
We’ll take a brief Look at each, defining what they are and
giving some guidance in terms of which tactic to use in a given
situation to ensure optimum ROI on advertising spend.
We’ll examine each of these weapons more closely and see
just HOW they are used to produce results.
www.seocertification.org.i
16. Copy Writing
Generally speaking, the demographics of the Internet are a marketer’s
dream. Internet users, considered as a group, have greater buying power
and could perhaps be considered as a population group skewed towards
the middle-classes.
Buying power is not all though. The nature of the Internet is such that its
users will tend to organize themselves into far more focused groupings.
Savvy marketers who know where to look can quite easily find access to
the niche markets they wish to target.
Marketing messages are most effective when they are presented directly
to the audience most likely to be interested. The Internet creates the
perfect environment for niche marketing to targeted groups.
www.seocertification.org.i
17. Visitor Incentives
Once people find your site, you want to give them reasons to keep
coming back.
We can suggest and implement innovative strategies to accomplish this.
These are often specific to the type of business/website and might include
message boards, quizzes, web-only offers, contests, industry-specific news
headlines, etc.
www.seocertification.org.i
18. Directory Placement
There are a number of free and paid directories where you can establish
links to your site.
Directories like Yahoo, the Open Directory Project, and Business.com are
examples.
Being listed in directories is important because in addition to driving
visitors to your site directly, search engines like Google give additional
weight to sites that are listed in relevant directories.
We can help you find the best directories for your business and determine
which paid directories are worth the money.
www.seocertification.org.i
19. Newsletters
Email newsletters are a great way to build a loyal customer base, keep
your company name in people's minds, boost your search engine ranking,
and encourage repeat visitation.
We can design your newsletter ourselves or refer you to one of many
effective and economical online newsletter services.
www.seocertification.org.i
20. Search Engine Optimization
Search Engine Optimization (SEO) is the art/science of creating or
modifying web pages with the goal of maximizing their search engine
ranking.
Statistics show that the majority of web surfers find websites by typing
key words into Google, Yahoo, and other search engines, then visiting the
sites that rank highest in the search results.
In today's competitive web marketplace, most website owners who are
serious about increasing their online business employ some degree of
Search Engine Optimization. Our Search Engine Optimization specialist
stays abreast of all the latest trends in the search engine industry and
knows what it takes to get your site to the top of the search engine
rankings.
www.seocertification.org.i
21. Search Engine Advertising
Pay-Per-Click (PPC) advertising combined with search engine optimization
absolutely provides the best results.
Pay-per-click can bring web traffic to your site quickly while the results of
your SEO ranking campaign kick in. We can set up your PPC campaign and
either hand the keys over to you or manage the campaign for as long as
you need.
www.seocertification.org.i
22. ORM and WebPR
WebPR, Online Reputation Management and social media can
strengthen your company's presence, build your brand online and drive
traffic to your website.
Online Conversations Are Happening All Around You .
This Internet content is constantly evolving, sparking new ideas and
inspiring people! Although public relations has traditionally focused on
the media as written by journalists, the most trusted sources for modern
consumers are ordinary people reporting their experiences.
The use of social media (blogs, forums, etc) has provided the consumer
with a voice that easily reaches other Internet users and elicits their
responses .
www.seocertification.org.i
23. ORM and WebPR
The online media that is monitored in ORM is:
Traditional/mainstream websites
- Social networks (e.g. Facebook, MySpace, Bebo)
- Consumer Review sites such as epinions.com, MouthShut.com yelp
- Sites like DontDateHimGirl and PersonRatings.com which allow reviews of
individuals.
- Social news/bookmarking sites
- Collaborative Research sites such as Yahoo Answers, Rediff Q&A
- Independent discussion forums
- User-generated content (UGC)/Consumer Generated Media (CGM) Blogs
- Blogging communities (e.g. Open Diary, LiveJournal, Xanga)
www.seocertification.org.i
24. Email marketing
and Finally the E-mail marketing is a form of direct marketing which
uses electronic mail as a means of communicating commercial or fundraising
messages to an audience. In its broadest sense, every e-mail sent to a
potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to
encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or
convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their
customers, and sending e-mails over the Internet, as e-mail did and does
exist outside the Internet (e.g., network e-mail).
www.seocertification.org.i