The document discusses search engine optimization (SEO) strategies for improving a website's ranking in search engines. It identifies the three main components as keywords, body of the webpage, and links. For keywords, it recommends including important keywords in the title, meta tags, headings, and body text near the top. For the body, it suggests optimizing keyword density and including keywords in anchor text. For links, it advises having easy site navigation without broken links to allow search engines to fully index the site. Popularity is also important and comes from both link quantity and quality as well as user engagement metrics.
This document discusses search engines and how to market a website. It provides an overview of how search engines work, including crawling websites to build an index, ranking results by relevance, and returning results to users. It also discusses how to optimize a website for search engines through techniques like optimizing titles, adding meta descriptions and keywords, submitting the site to search engines and directories, and getting other sites to link to your site. The document emphasizes that search engine optimization is an ongoing process of improving a site over time.
This document provides instructions for a "4X Backlink Bomb" strategy to exponentially increase the number of backlinks to a website. The 4 steps are: 1) Writing forum posts and blog comments with snippets from content, 2) Syndicating articles to high-profile sites, 3) Distributing videos by converting articles to audio/video, and 4) Creating customized RSS feeds to aggregate content and submit to directories for backlinks. Each step provides detailed instructions for implementation to build backlinks from a variety of sources.
Este documento presenta información sobre la formulación y evaluación de proyectos. Explica conceptos clave como la definición de proyecto, el ciclo de vida de un proyecto, y el marco lógico como herramienta de planificación. También describe elementos del marco lógico como los objetivos, actividades, resultados, indicadores y fuentes de verificación.
This document provides a summary of the qualifications and experience of Marlon Anatol. It lists his educational background which includes a BSc in Applied Sociology, Post Graduate Diploma in International Relations, MSc in International Relations, and a PhD in International Relations, Trade and Development. It then outlines his extensive experience conducting research, surveys, evaluations, and consultancy work for organizations across the Caribbean region and internationally on topics related to security, crime, migration, trade, and development. It also lists publications and presentations given at numerous conferences.
Trabajo de secuencias para primero y segundoshirleyprofe
El documento proporciona una serie de actividades para niños que incluyen observar imágenes de cuentos, ordenar las imágenes de una historia, escribir la historia siguiendo el orden de las imágenes, relacionar oraciones con imágenes correspondientes, crear nuevas oraciones con otras imágenes, e imprimir y colorear una imagen. Se anima a los niños a realizar las actividades con la ayuda de sus padres y compartir los resultados con compañeros y maestros.
El documento describe las fases de trabajo de un proyecto. Se divide en 4 etapas: planificación, ejecución, supervisión y cierre. En la planificación se definen los objetivos, recursos y calendario. La ejecución es cuando se llevan a cabo las tareas planificadas. La supervisión controla el progreso y la calidad. El cierre finaliza el proyecto y evalúa los resultados.
The document provides tips on optimizing blogs and RSS feeds for search engines. It discusses optimizing content for various blog and feed search engines like Yahoo News, Google Blog Search, and Technorati. It provides best practices for optimizing feeds, such as including full text instead of summaries and having multiple category feeds. The document also provides recommendations for optimizing blogs, such as internal linking structure, building inbound links, title and URL optimizations, and emphasizing keywords. Overall, the document is aimed at helping bloggers and website owners improve their visibility in blog and feed search engines through on-page optimizations and feed submissions.
This document discusses search engines and how to market a website. It provides an overview of how search engines work, including crawling websites to build an index, ranking results by relevance, and returning results to users. It also discusses how to optimize a website for search engines through techniques like optimizing titles, adding meta descriptions and keywords, submitting the site to search engines and directories, and getting other sites to link to your site. The document emphasizes that search engine optimization is an ongoing process of improving a site over time.
This document provides instructions for a "4X Backlink Bomb" strategy to exponentially increase the number of backlinks to a website. The 4 steps are: 1) Writing forum posts and blog comments with snippets from content, 2) Syndicating articles to high-profile sites, 3) Distributing videos by converting articles to audio/video, and 4) Creating customized RSS feeds to aggregate content and submit to directories for backlinks. Each step provides detailed instructions for implementation to build backlinks from a variety of sources.
Este documento presenta información sobre la formulación y evaluación de proyectos. Explica conceptos clave como la definición de proyecto, el ciclo de vida de un proyecto, y el marco lógico como herramienta de planificación. También describe elementos del marco lógico como los objetivos, actividades, resultados, indicadores y fuentes de verificación.
This document provides a summary of the qualifications and experience of Marlon Anatol. It lists his educational background which includes a BSc in Applied Sociology, Post Graduate Diploma in International Relations, MSc in International Relations, and a PhD in International Relations, Trade and Development. It then outlines his extensive experience conducting research, surveys, evaluations, and consultancy work for organizations across the Caribbean region and internationally on topics related to security, crime, migration, trade, and development. It also lists publications and presentations given at numerous conferences.
Trabajo de secuencias para primero y segundoshirleyprofe
El documento proporciona una serie de actividades para niños que incluyen observar imágenes de cuentos, ordenar las imágenes de una historia, escribir la historia siguiendo el orden de las imágenes, relacionar oraciones con imágenes correspondientes, crear nuevas oraciones con otras imágenes, e imprimir y colorear una imagen. Se anima a los niños a realizar las actividades con la ayuda de sus padres y compartir los resultados con compañeros y maestros.
El documento describe las fases de trabajo de un proyecto. Se divide en 4 etapas: planificación, ejecución, supervisión y cierre. En la planificación se definen los objetivos, recursos y calendario. La ejecución es cuando se llevan a cabo las tareas planificadas. La supervisión controla el progreso y la calidad. El cierre finaliza el proyecto y evalúa los resultados.
The document provides tips on optimizing blogs and RSS feeds for search engines. It discusses optimizing content for various blog and feed search engines like Yahoo News, Google Blog Search, and Technorati. It provides best practices for optimizing feeds, such as including full text instead of summaries and having multiple category feeds. The document also provides recommendations for optimizing blogs, such as internal linking structure, building inbound links, title and URL optimizations, and emphasizing keywords. Overall, the document is aimed at helping bloggers and website owners improve their visibility in blog and feed search engines through on-page optimizations and feed submissions.
This document contains a project schedule for the Esfahan Refinery Upgrading Project. It lists over 50 engineering activities with details on start and finish dates, original and remaining durations, predecessors, and more. The activities are broken down by discipline, including structure, mechanical, piping, electrical, instrumentation, process, and health/safety. Many of the activities involve developing engineering documents for different process units and systems to provide to EPC contractors.
This document discusses the future of directory services in cloud computing. It covers using a single identity for accessing on-premises and cloud apps. It also discusses providing identity and access management as a service using Azure Active Directory. Additionally, it outlines securing app development and management in the cloud using Azure role-based access control and conditional access policies. Business to consumer identity services and privileged account management are also covered.
Ularitide is a synthetic form of urodilatin, a natriuretic peptide. Previous trials showed ularitide reduces pulmonary capillary wedge pressure and improves dyspnea in acute heart failure patients. The TRUE-AHF trial is currently evaluating the efficacy and safety of intravenous ularitide in over 4,000 acute heart failure patients. The primary endpoint is a composite of cardiovascular death or rehospitalization for heart failure at 180 days. Secondary endpoints include change from baseline to 48 hours in dyspnea and weight. As of May 2015, over 2,150 patients had been recruited for the TRUE-AHF trial.
Where are We in the Real Estate Cycle?Ivan Kaufman
The real estate market is currently in the midst of its second longest expansion following the longest historical expansion that led to the Great Recession. There is a growing sentiment that the market is in an asset bubble that will soon correct, though the timing is uncertain. Commercial property prices have begun slowing according to indices, rent growth has outpaced wage growth, and many lenders are no longer underwriting future rent growth. Multifamily construction levels are very high, which could impact future rent growth. Cap rates are expected to expand from compressed levels as foreign capital flows slow, rent growth declines, and debt costs rise.
The document discusses Microsoft App-V and how it can be used to deploy Microsoft Office in enterprise environments. App-V allows Office to be deployed as a virtual application which provides benefits over traditional installation methods like greater control over updates and customizations. It also compares App-V deployment of Office to other options like Software as a Service and packaged software.
Project based learning approach a real expereinceRajeev Ranjan
“Project Based Learning; a Real Learning Experience” ” is an integrated learning approach. A project is meaningful if it fulfils two criteria. First, students must perceive it as personally meaningful, as a task that matters and that they want to do well. Second, a meaningful project fulfils an educational purpose. Well-designed and well-implemented PBL------------ -----------------
AMPLIANDO CONHECIMENTOS COM MAPAS CONCEITUAIS NO ENSINO DE LÍNGUA INGLESA
Shirlene Bemfica de Oliveira
Beatriz Mendanha Reis
David Simon Marques
Luiza Germano de Oliveira
RESUMO: Este trabalho entende o processo de aprendizagem, construído e ancorado nas interações sociais, processado quando novos conhecimentos, ideias ou proposições verbais associam-se ou interagem com conceitos relevantes, claros e já disponíveis na estrutura cognitiva dos aprendizes (AUSUBEL, 1968; BOCK et al., 1999). Os mapas conceituais são digramas que indicam relações entre conceitos incluídos numa estrutura hierárquica de proposições. Eles representam regularidades percebidas em acontecimentos, objetos ou seus registros, designados por um rótulo o qual pode ser uma palavra ou um símbolo (NOVAK, 2005). A medida que o novo conhecimento é construído, os conceitos preexistentes experimentam uma diferenciação progressiva e, quando dois ou mais conceitos se relacionam de forma significativa, estabelecendo uma reconciliação integradora. Os mapas conceituais podem ser utilizados em sala de aula para introduzir conteúdos, realizar sínteses ou como instrumento de avaliação diagnóstica dos conhecimentos prévios. Nesta pesquisa, o objetivo dos mapas é melhorar a produção escrita em língua inglesa. Aos aprendizes, foi dada a oportunidade de usar a língua estrangeira em aulas com foco nas habilidades integradas (IVIE, 1998). Os dados foram coletados pela pesquisadora e por 3 alunos bolsistas do Ensino Médio (PIBIC Jr.) em salas de aula de um Instituto Federal. A investigação foi orientada pelas análises: dos conhecimentos prévios, dos mapas, a conceptualização dos temas e do processo de produção escrita dos alunos. As análises foram feitas com o auxílio de ferramentas da Linguística de Corpus (concordanciadores) com ênfase na frequência, na riqueza lexical (FINATTO, et. al., 1999) e nos colocados utilizados pelos alunos. Os resultados apontam para a adição de elementos ao sistema cognitivo anterior revelando maior diferenciação dos conceitos entre os mapas e a produção textual e servem de subsídio de propostas/ações pedagógicas teoricamente informadas.
Cluster tools are used to produce repeat holes or patterns in sheet metal. They guarantee exact center-to-center positions of holes across production runs. Cluster tools are efficient because they increase the number of holes made in a single press, reducing costs and machine wear. The document provides examples of customer cluster tools developed by Mate that punch various hole patterns and shapes to inspire new applications for punch presses.
Lance and forms are common sheet metal tools that can be open-ended or closed-ended and are used to create card guides, connection points, and positioning locators. This document from Mate Precision Tooling shows examples of actual lance and form solutions used for assemblies, including double lance and form, snaplock and lance and form in one tool, and multiple bridges used as card guides.
Este documento ofrece instrucciones para redactar un ensayo, incluyendo una definición de ensayo, características de un ensayo, y pasos para redactar un ensayo como definir una pregunta, encontrar información, escribir ideas y redactar la introducción, cuerpo y conclusión. Explica cómo redactar cada sección de un ensayo expositivo de manera concisa y organizada.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date updated, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date of publication, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date of publication, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date updated, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
This document provides an overview of internet search strategies, including the history and definition of key concepts like the internet, web browsers, search engines, directories, blogs, multimedia tools, and more. It also briefly discusses issues around internet politics such as viruses, freedom of speech, pornography, and copyright.
The document discusses various Web 2.0 tools that libraries can use, including RSS feeds, wikis, social bookmarking, custom searches, and instant messaging. It provides examples of how each tool works and how libraries have implemented them. Strategies suggested for libraries adopting these tools include addressing needs rather than just technology, involving staff, considering maintenance requirements, and focusing training on functionality rather than the specific tools.
This document discusses web browsers and search engines. It provides information on popular browsers like Google Chrome, Firefox and Safari and their respective market shares. It also discusses how browsers generate revenue mainly through advertisements from search engine companies. The document also discusses the first web browser and search engine invented. It provides information on how search engines work and how they are ranked. It notes Google has the largest market share for search engines and that search engines mainly generate revenue through advertisements on their platforms.
Presentation on basic digital tools for writers and journalists at 2009 Gold Rush Writers workshop, Mokelumne Hill, Calif.. http://www.goldrushwriters.com/
This document provides information about the speaker, including their name, contact information, work experience, projects, and interests. They are a security researcher who previously worked as a VA and now works for HP Application Security Center. They enjoy talking about hacking and drinking beer and gin and tonics. The document also outlines an upcoming workshop they will be conducting on web hacking tools and techniques.
This document contains a project schedule for the Esfahan Refinery Upgrading Project. It lists over 50 engineering activities with details on start and finish dates, original and remaining durations, predecessors, and more. The activities are broken down by discipline, including structure, mechanical, piping, electrical, instrumentation, process, and health/safety. Many of the activities involve developing engineering documents for different process units and systems to provide to EPC contractors.
This document discusses the future of directory services in cloud computing. It covers using a single identity for accessing on-premises and cloud apps. It also discusses providing identity and access management as a service using Azure Active Directory. Additionally, it outlines securing app development and management in the cloud using Azure role-based access control and conditional access policies. Business to consumer identity services and privileged account management are also covered.
Ularitide is a synthetic form of urodilatin, a natriuretic peptide. Previous trials showed ularitide reduces pulmonary capillary wedge pressure and improves dyspnea in acute heart failure patients. The TRUE-AHF trial is currently evaluating the efficacy and safety of intravenous ularitide in over 4,000 acute heart failure patients. The primary endpoint is a composite of cardiovascular death or rehospitalization for heart failure at 180 days. Secondary endpoints include change from baseline to 48 hours in dyspnea and weight. As of May 2015, over 2,150 patients had been recruited for the TRUE-AHF trial.
Where are We in the Real Estate Cycle?Ivan Kaufman
The real estate market is currently in the midst of its second longest expansion following the longest historical expansion that led to the Great Recession. There is a growing sentiment that the market is in an asset bubble that will soon correct, though the timing is uncertain. Commercial property prices have begun slowing according to indices, rent growth has outpaced wage growth, and many lenders are no longer underwriting future rent growth. Multifamily construction levels are very high, which could impact future rent growth. Cap rates are expected to expand from compressed levels as foreign capital flows slow, rent growth declines, and debt costs rise.
The document discusses Microsoft App-V and how it can be used to deploy Microsoft Office in enterprise environments. App-V allows Office to be deployed as a virtual application which provides benefits over traditional installation methods like greater control over updates and customizations. It also compares App-V deployment of Office to other options like Software as a Service and packaged software.
Project based learning approach a real expereinceRajeev Ranjan
“Project Based Learning; a Real Learning Experience” ” is an integrated learning approach. A project is meaningful if it fulfils two criteria. First, students must perceive it as personally meaningful, as a task that matters and that they want to do well. Second, a meaningful project fulfils an educational purpose. Well-designed and well-implemented PBL------------ -----------------
AMPLIANDO CONHECIMENTOS COM MAPAS CONCEITUAIS NO ENSINO DE LÍNGUA INGLESA
Shirlene Bemfica de Oliveira
Beatriz Mendanha Reis
David Simon Marques
Luiza Germano de Oliveira
RESUMO: Este trabalho entende o processo de aprendizagem, construído e ancorado nas interações sociais, processado quando novos conhecimentos, ideias ou proposições verbais associam-se ou interagem com conceitos relevantes, claros e já disponíveis na estrutura cognitiva dos aprendizes (AUSUBEL, 1968; BOCK et al., 1999). Os mapas conceituais são digramas que indicam relações entre conceitos incluídos numa estrutura hierárquica de proposições. Eles representam regularidades percebidas em acontecimentos, objetos ou seus registros, designados por um rótulo o qual pode ser uma palavra ou um símbolo (NOVAK, 2005). A medida que o novo conhecimento é construído, os conceitos preexistentes experimentam uma diferenciação progressiva e, quando dois ou mais conceitos se relacionam de forma significativa, estabelecendo uma reconciliação integradora. Os mapas conceituais podem ser utilizados em sala de aula para introduzir conteúdos, realizar sínteses ou como instrumento de avaliação diagnóstica dos conhecimentos prévios. Nesta pesquisa, o objetivo dos mapas é melhorar a produção escrita em língua inglesa. Aos aprendizes, foi dada a oportunidade de usar a língua estrangeira em aulas com foco nas habilidades integradas (IVIE, 1998). Os dados foram coletados pela pesquisadora e por 3 alunos bolsistas do Ensino Médio (PIBIC Jr.) em salas de aula de um Instituto Federal. A investigação foi orientada pelas análises: dos conhecimentos prévios, dos mapas, a conceptualização dos temas e do processo de produção escrita dos alunos. As análises foram feitas com o auxílio de ferramentas da Linguística de Corpus (concordanciadores) com ênfase na frequência, na riqueza lexical (FINATTO, et. al., 1999) e nos colocados utilizados pelos alunos. Os resultados apontam para a adição de elementos ao sistema cognitivo anterior revelando maior diferenciação dos conceitos entre os mapas e a produção textual e servem de subsídio de propostas/ações pedagógicas teoricamente informadas.
Cluster tools are used to produce repeat holes or patterns in sheet metal. They guarantee exact center-to-center positions of holes across production runs. Cluster tools are efficient because they increase the number of holes made in a single press, reducing costs and machine wear. The document provides examples of customer cluster tools developed by Mate that punch various hole patterns and shapes to inspire new applications for punch presses.
Lance and forms are common sheet metal tools that can be open-ended or closed-ended and are used to create card guides, connection points, and positioning locators. This document from Mate Precision Tooling shows examples of actual lance and form solutions used for assemblies, including double lance and form, snaplock and lance and form in one tool, and multiple bridges used as card guides.
Este documento ofrece instrucciones para redactar un ensayo, incluyendo una definición de ensayo, características de un ensayo, y pasos para redactar un ensayo como definir una pregunta, encontrar información, escribir ideas y redactar la introducción, cuerpo y conclusión. Explica cómo redactar cada sección de un ensayo expositivo de manera concisa y organizada.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date updated, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date of publication, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date of publication, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
The document discusses various topics related to internet search strategies and sharing information online, including:
1. It provides an overview of different tools that can be used for searching the internet such as search engines, directories, specialized search engines, and social networks.
2. It discusses techniques for evaluating the quality and reliability of information found online, such as checking the URL, credentials of the author, date updated, and looking at what other sites link to it.
3. It also briefly touches on some issues related to internet politics like policies around viruses, freedom of speech, pornography, and copyright.
This document provides an overview of internet search strategies, including the history and definition of key concepts like the internet, web browsers, search engines, directories, blogs, multimedia tools, and more. It also briefly discusses issues around internet politics such as viruses, freedom of speech, pornography, and copyright.
The document discusses various Web 2.0 tools that libraries can use, including RSS feeds, wikis, social bookmarking, custom searches, and instant messaging. It provides examples of how each tool works and how libraries have implemented them. Strategies suggested for libraries adopting these tools include addressing needs rather than just technology, involving staff, considering maintenance requirements, and focusing training on functionality rather than the specific tools.
This document discusses web browsers and search engines. It provides information on popular browsers like Google Chrome, Firefox and Safari and their respective market shares. It also discusses how browsers generate revenue mainly through advertisements from search engine companies. The document also discusses the first web browser and search engine invented. It provides information on how search engines work and how they are ranked. It notes Google has the largest market share for search engines and that search engines mainly generate revenue through advertisements on their platforms.
Presentation on basic digital tools for writers and journalists at 2009 Gold Rush Writers workshop, Mokelumne Hill, Calif.. http://www.goldrushwriters.com/
This document provides information about the speaker, including their name, contact information, work experience, projects, and interests. They are a security researcher who previously worked as a VA and now works for HP Application Security Center. They enjoy talking about hacking and drinking beer and gin and tonics. The document also outlines an upcoming workshop they will be conducting on web hacking tools and techniques.
This document discusses content management systems and provides information about options for selecting and installing one. It describes Drupal, Joomla, WordPress, and MediaWiki as examples of complete content management systems and blogs or wikis. It provides steps for a do-it-yourself installation of Drupal or using an installer, and lists features commonly provided by content management systems. Contact information and resources for support with Drupal, WordPress, and MediaWiki at Stanford are also included.
There are different types of search engines including crawler-based engines, directories, hybrid engines, meta search engines, and paid inclusion engines. Crawler-based engines use robots to index webpages and rank them based on relevance to search queries. Directories require human editors to review and include websites. Key on-page SEO techniques include optimizing title tags, H1-H2-H3 tags, alt text, internal linking, and keyword usage in content and titles. Both on-page and off-page factors like backlinks, site age, and topic relevance affect search engine rankings.
Driving Volunteers to your Website: Online Marketing 101WO Strategies
This document provides an overview of online marketing strategies for non-profit organizations to drive volunteers to their websites. It discusses the importance of search engine optimization to be found online. It outlines steps to optimize content and keywords, register the site with search engines and directories, build internal and external links, and use social media and other tactics to improve search engine rankings. Regularly reviewing web traffic reports is also recommended to measure results and identify areas for improvement.
Plone - A Comprehensive Content Management SolutionTsungWei Hu
Plone is an open source content management system (CMS) built on Zope using Python. It provides a comprehensive set of features for managing and organizing content on a website, including search, workflow, user management, and more. Plone can be quickly installed and used to build blogs, portals, or other types of websites and applications. It includes various default content types and a customizable interface that allows non-technical users to easily add and manage content.
This document provides an overview of basic computer hardware, software, and internet concepts for seniors. It describes common computer parts like the monitor, mouse, keyboard, and laptop components. It also explains operating systems, software packages like Microsoft Office, and web browsers. The document reviews desktop icons, the Start menu, and how to use a web browser. It defines search engines and how to search the internet as well as evaluate websites. Finally, it demonstrates how to use Microsoft Word and save documents to a flash drive.
Publishing website by dr. vishnu sharmaVishnu Sharma
This document provides a step-by-step guide to publishing a website. It discusses managing website contents, selecting a domain name and web hosting service, and uploading files. The key steps include testing website pages and links, choosing a hosting plan, registering a domain name, using file transfer tools to publish files to the server, importing databases, and testing the completed website. Web frameworks and servers like Apache, IIS, and Django are also introduced.
The document discusses white hat cloaking techniques and provides 6 practical scenarios where cloaking can be implemented appropriately. It covers how to detect search engine robots, deliver different content to robots versus users, and risks associated with cloaking. The last section provides next steps and additional resources on white hat cloaking and Google's policies.
WordPress is a free and open source content management system that allows users to build websites and blogs. It can be self-hosted (WordPress.org) for full control over themes, plugins, and functionality or used through WordPress.com for a simpler hosted option with limited customization. Key aspects of WordPress include using pages for static content, posts for time-based blog content, categories and tags to organize content, plugins to extend functionality, and widgets to customize the site interface. Setting up and maintaining a WordPress site requires attention to security, themes, plugins, SEO, analytics and social media integration.
This document provides an overview and recommendations for setting up a WordPress site, including:
1. It recommends selecting a domain registrar and web host, and discusses the pros and cons of having them with the same account.
2. It provides a list of recommended managed and self-managed web hosts that support WordPress installations.
3. It offers tips for securing WordPress sites, including using strong passwords, regular backups, and security plugins.
An Introduction To The Use Of Widgets in librariesAaron Tay
1. Widgets are small web applications that can be added to websites, blogs, and desktops to provide dynamic content and functionality. Examples include search tools, calendars, maps, and social media badges.
2. Libraries commonly use widgets to promote resources by embedding searches, links to pages and databases, and RSS feeds. Custom toolbars and bookmarklets can also be used to enhance online services.
3. Popular pre-made widgets can be easily added to pages by copying embed codes. Alternatively, widgets can be created using tools that generate code from RSS feeds without programming skills. More advanced customization requires knowledge of technologies like JavaScript.
The document discusses SEO best practices for website redesign processes. It identifies common pitfalls that can occur during redesigns such as changes to domains, URLs or site structures that negatively impact SEO. The recommended redesign process involves defining project goals through research and analytics, designing site architecture and navigation, developing the site, testing, launching, and ongoing benchmarking and development. A variety of tools are also presented for each stage of the process to help optimize the site for users and search engines.
The document provides information on website design and development. It discusses what a website is, the design process, getting a domain name and web hosting. It then outlines a five step process for effective website design: analyze, organize, develop, implement and maintain. Each step is described in further detail. The analyze step involves understanding the target audience, content and goals. The organize step covers structure, content and layout. Different types of navigation structures like linear, database and hierarchical are also defined.
This document discusses search engine optimization (SEO). It explains that SEO involves influencing rankings in organic search results through on-page and off-page techniques, whereas paid search advertising involves paying for placement. SEO requires time, education and resources to earn good rankings rather than buying them. It also discusses the importance of keyword research, title tags, XML sitemaps, canonicalization and avoiding duplicate content to help search engines properly index websites.
The document discusses search engine optimization (SEO) basics including how search engines work by crawling, indexing, and ranking webpages. It provides tips for making websites more search engine friendly such as optimizing page titles, meta descriptions, URLs, and content. The document also discusses ways to analyze website traffic and optimize search results within an organization's Google Search Appliance (GSA).
Search engine marketing involves optimizing websites and content to increase visibility in organic search results. Key tactics include on-page optimization of titles, meta descriptions, headings and content to target relevant keywords. Proper indexing of all pages and media elements on a site is important for search engines to access the full content. User experience and usability should not be sacrificed for search engine optimization. The goal is to provide quality content and experiences that both search engines and users find valuable.
The document discusses search engine optimization (SEO) techniques. It begins by defining search engines and how they index web pages. It then defines SEO as the process of improving a website to increase its ranking in organic search results. The document outlines several important on-page SEO techniques including keyword research, optimizing page content and metadata with keywords, getting backlinks, maintaining fresh content, and avoiding duplicate content or black hat tactics. It stresses that following white hat SEO best practices like creating high-quality content is important for long-term success.
The document discusses various aspects of search engines and information retrieval systems. It covers topics like how search engines work, indexing content, query processing, relevance ranking, displaying search results and improving search quality. Some key points include how search engines convert information needs to queries, index content ahead of time, match query terms to indexed words, use relevance algorithms to sort results, and factors that influence search quality like content coverage, query clarity and system failures.
An intorduction to optimize your web (fil eminimizer)Dr,Saini Anand
The document is an introduction to search engine optimization (SEO) that discusses key concepts and best practices. It covers how search engines work by crawling, indexing and ranking webpages. It emphasizes the importance of optimization to improve search visibility and rankings. The document outlines optimization techniques like optimizing title tags, meta descriptions, internal linking and reducing spam. It also warns about black hat SEO tactics and provides resources for further SEO learning and assistance.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing websites to increase organic search rankings, while SEM involves paid search advertising like pay-per-click. SEO techniques discussed include keywords, links, titles, descriptions and submitting sites to search engines. Factors that help or hurt SEO rankings are also outlined. Internet marketing is important for driving customers, leads, sales and building brand awareness. Both SEO and SEM can be effective marketing strategies, though SEO has advantages of being free while SEM allows for ROI tracking.
The document provides an overview of search engine optimization (SEO) including definitions of key terms like search engines and SEO. It describes how search engines work by using spiders to index web pages and rank them in search results. It also outlines important ranking factors for search engines and discusses the differences between paid search engine marketing and organic SEO. Basic tips for SEO optimization techniques are also provided.
Search engine marketing current past future (fil eminimizer)Dr,Saini Anand
The document discusses search engine marketing, including its past, current state, and future. It covers tactics like search engine optimization and how to improve rankings. Key points include how search engines work by indexing pages and ranking them, the importance of relevant on-page content and keywords, and optimizing elements like meta tags and headings. The goal is to get pages indexed so they can rank for targeted keywords in organic search results.
This document provides information on various internet marketing strategies, including search engine optimization (SEO), paid search advertising, banner advertising, email marketing, and web analytics. It discusses the importance of building quality content and links, using keywords effectively, submitting sites to search engines, and measuring campaign performance with tools like web analytics. Paid search is described as an effective way to target keywords through platforms like AdWords. Guidelines are provided for ethical email marketing practices. Overall the document offers an overview of core online marketing tactics.
Google+ has become an important part of Google search results and SEO efforts. As Google integrates more Google+ content into search, maintaining a presence on Google+ will be important for businesses to engage customers and improve search rankings. While Google+ was late to social media, Google has invested heavily in promoting the platform through search to encourage users to engage on Google+. As Google controls 85% of search traffic, optimizing content and profiles on Google+ will likely become a key aspect of successful SEO strategies.
This document provides an overview of search engine optimization (SEO) concepts. It discusses how search engines work by having robots gather text from websites to analyze and index. It explains that SEO aims to increase traffic by optimizing how websites rank in organic search results. Key factors that influence organic ranking are discussed, like keyword placement, meta tags, links from other sites, and ensuring content is accessible to robots. The document warns against manipulation techniques like cloaking, duplicate content, excessive keyword stuffing, or invisible text, which can negatively impact organic ranking. The goal of SEO is to provide the best experience for users of search engines.
E-marketing, also known as internet marketing or online marketing, refers to marketing a brand using the internet. It uses various technologies to connect businesses to customers. E-marketing encompasses all activities a business conducts online to attract new customers, retain existing customers, and develop its brand identity. It has become necessary for businesses to succeed as it allows them to reach a global audience at low cost. E-marketing offers benefits like broad reach, scope of services offered, interactivity with customers, immediacy of purchase, ability to target specific demographics, and adaptability through closed-loop marketing.
The document provides guidance on selecting keywords for search engine optimization. It recommends defining business goals and determining which keywords and terms visitors use to find a website. A variety of free keyword research tools are listed to help identify relevant keywords based on goals and competitors. The document also provides tips on assessing a website's keywords, indexed pages, inbound links, and competitors to improve search engine rankings.
This document discusses Google AdWords, a pay-per-click advertising program. It explains that with AdWords, advertisers only pay when users click on their ads. The cost per click can range from $0.05 to $100, with daily budgets starting at $0.05. It then outlines the four main steps to set up an AdWords account: select keywords, write ads, choose where to place ads, and sign up.
The document discusses Google AdWords and how it works. It explains that Google is worth billions because of targeted web advertising and that AdWords allows businesses to set up advertising campaigns with ads, search words, and landing pages. It provides tips for businesses on using AdWords effectively, such as starting with a low budget, carefully choosing search words, and monitoring which ad versions receive more clicks.
This document provides an overview of Google AdWords and how to set up an effective AdWords campaign. It explains that AdWords allows targeted advertising that can drive traffic and sales in a cost-effective manner. It then outlines how to choose relevant keywords, organize them into ad groups, write effective ad text, set up an AdWords account, and select appropriate bids and budgets to maximize returns. Key performance metrics and terminology are also defined in a glossary.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
2. Today’s
Lecture
Lecture 7 (Search Engines)
Moving your website to the server
Helping people find your website
Search Engines
Subject Directories
How do search engines find your webpage?
Some cool Google stuff
Website Statistics
Some more Internet history
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3. Publishing Your Website
Once you have created a website on your hard
drive you need to get it up on to the Web. This is
called “___________“ or “publishing” or “_______”
Stages of
creating
a Website
•Make it Internet
Ready
Publish
•Available for
everyone to see
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4. Publishing your website
involves transferring the web page file(s) to the web server
What you need?
• Use FTP software
(File Transfer Protocol)
Stages of
• An _____________ that allows you to creating
upload and download files with other a Website
computers on the Internet
Publish
• Important: NOT all FTP software can
connect to a web server (security,
firewalls,etc)
ANY FILE
Added Features: MANAGEMENT
Via FTP software can delete, rename, OPERATIONS
move,and copy files on a server.
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5. Publishing Your Website
Internet
Internet
Provider
Provider
host
host
Downloading: process of receiving a program, document or file
via a network from another computer
Remote Site (server) Local Computer
Uploading: Local computer Remote site (server )
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7. Publishing your website
Find out which FTP clients are Not all FTP clients will
compatible with their web server connect to a server
FileZilla
Other FTP applications:
1. Secure Shell
2. Filezilla
3. Cutepdf
4. Mac-based: Fugu
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8. Publishing Your website
Need 4 pieces of information from web host:
1. Host name
Check for the proper address provided by your Web site's Host
Panther.uwo.ca, ftp.tripod.com, ftp.nbci.com
ftp.hometown.aol.com
2. Username
3. Password
4. URL or Web page address
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9. Stages: Marketing
How should I promote my website?
Include the website address:
1. Part of your 'signature' on all out-going Browser
e-mail. Searches:
Try
2. On all printed materials - letterheads, to make your
business cards, labels, catalogues, website be in the
media advertisements, etc. “Top 10” of a
3. Website address is included on all search engine
advertisements. ranking list
Smaller, cheaper advertisements, but
maybe more frequently, or in more media, HOW??
can be highly effective when combined
with a good website.
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10. Finding information on the
Internet
Use of a program that searches the Question: There are two basic types
internet for topics or keywords
(ie. Google, Yahoo etc.) of searches you can perform on the
world wide web, what are they?
Points you to the sites
___________ vs _____________
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11. Examples of
Google! and its advanced search option
All the Web: (formerly FAST Search) and its advanced search option
AltaVista, its advanced search, and its text-only search (formerly Raging Search) options
AOL Search
Ask Jeeves
Search.com
Starting Point
HotBot and its advanced search option
iWon and its advanced search option
Lycos and its advanced search option
MSN Search and its advanced search option
Netscape Search
Overture (paid listings)
Teoma
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12. Examples of
Yahoo!
www.yahoo.com
http://dir.yahoo.com/
http://search.yahoo.com
About.com (formerly The Mining Company)
aeiwi
Britannica.com
Galaxy
Open Directory project (dmoz.org)
Qango
SearchKing
SunSteam
WWW Virtual Library
Your Personal Net
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13. Finding infor mation on the
Inter net
Search Engine Subject Directories
Yahoo, About.com, AOL ,
Google, Alta Vista, Hotbot Open Directory
A program that enables
SAME THING the user to search
A program that enables Internet sites
the user to search Internet
sites User chooses a ______
__________ and follows
one category,
User ______________ – subcategory .. until you
list of websites is reach the website
returned
Returns a list of the
websites where the
keywords were found
(best /most appropriate
match )
http://www.searchengineshowdown.com/reviews/
85% of people find sites thru Search engines
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14. How is infor mation
or ganized?
Search Engines Subject Directories
Google, Alta Vista, Hotbot Yahoo, About.com, AOL ,
Open Directory
Uses software called
________, ____________ __________ submits
website to Subject
Gathers information: goes from web
page to web page via links, looking at Directory
all the words on the page, building an ____________ review
index (____________):
web pages and if
Index contains list of : decide if “worthy”
alphabetical list of words it finds rank them, organize
where within the page the word them into categorized
was lists organized by
the links (URL to the page) where subject/topic
it found the words (keywords)
Search engines searches the
database of information
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15. How is infor mation or ganized?
Search Engines Subject Directories
Google, Alta Vista,, Lycos, Yahoo, Open
Hotbot Directory, AOL
About.com
www.metacrawler.com
Meta-Search Engine or Metacrawler
Internet search engine which
___________________________
•Returns the “top” results”
•Doesn’t create its own database
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17. How does Google
work?
STEP 1: Gathers the information
•Crawl and index the billions of pages of the World Wide
Web.
•This job is performed by ____________, a
“_________" which connects to web servers around the
world to fetch documents.
•The spider collects information for the database (index)
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18. How does Google work?
STEP 2: Build an database (index)
Each website is given an “id number” or index number
Index Number Website found on
1 http://www.antartic.org/index.html
2 http://www.worldaidforafrica.org/info.html
3 http://www.worldwiderefuge.org/animals.html
4 http://www.csd.uwo.ca/~lreid/resume.html
5 http://www.AnimalsRUs.com
Database (index) might look something like this:
keyword Index: Page and position within page
aardvark 3 (body, 2nd word, 8th word) 5(body, 12th 20
word)
africa 2 (title) 7 (… 19 27 30
anteater 2 (title, body 1st word) 3 (… 5 7
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19. How does Google
work?
STEP 3: Rank Results
PageRank algorithm:
How does the search engine decide Algorithm gives a weight to each
which pages to return to the searcher? webpage returned from the keyword
search
- Weight between 0 and 1
SE (search engine) uses index
database to decide which pages have
- The higher the weight
the given keywords
the more likely it is that this page will be
Every engine uses slightly different displayed first to you.
algorithms to decide the order of
displaying the returned pages
Google uses the “__________”
algorithm as ONE of the factors to decide
what order to present the pages it found
to you.
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20. How PageRank Wor ks
First, assume we only have 4 pages, Page A, Page B, Page C PageRank evaluates
and Page D on the Internet to simplify this. two things:
Each page is given a weight of 0.25 (1 divided by 4) •_______________
_ there are to
a web page from
Scenario 1: other pages
Pages B, C, and D all have a link to Page A. (Thus page A •More
must be very useful because everyone is pointing at it). ___________
more Important
Then pages B, C and D are each giving their 0.25 rank to A,
So A gets a ranking of 0.75 (.25 + .25 +.25)
B
A Weight=0
Weight= .75 C
D Weight=0
Weight=0
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21. How PageRank Wor ks
Scenario 2:
Page B links to A and C (0.25 divided between 2 pages) = .125
Page C just links to A (all of 0.25 goes to A) = .25
Page D links to A, B and C (0.25 divide between 3 pages) = .083
The Weight of A is now:
0.25/2 (Bs ranking ) + 0.25 (Cs ranking) + 0.25/3 (Ds ranking)
0.125 +0.25 + 0.083 = 0.458
B Weight= D’s Ranking
B = 0 .083
.083
A
Weight= .458
C C Weight= B &D
A Weight= B &C &D D .208
= .125 + .083
= 0.208
= 0.458
Weight=0
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22. Summar y of Pa ge Rank
Page Rank evaluates 2 key factors:
◦ How many links are there to a web page
◦ What is the quality of the linking sites (although a high ranked page with
LOTS of links on it may pass you )
Page Rank does not take into account the content of the page (thus
frequent content updates don’t improve Page Rank necessarily)
Page Rank ranks _________ NOT web sites
Each inbound link is important in the overall total except for banned site,
they don’t count.
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23. SEO – Search Engine
Optimization
In other words:
How can I improve the How do I get my page higher up
Ranking of a website in a on the results page that Google
search engine? returns?
3 Components you should look at when you are
trying to make your site more visible are:
1. ___________
2. __________
3. ___________
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24. SEO – Search Engine
Optimization
Text: Keywords
Text: Keywords
STEP 1: IDENTIFY THE CRUCIAL KEYWORDS
• Users will type a set of words or phrases
into the a search engine box to find what
they want
• Know what they are
SEO: Weight of Webpage
STEP 2: PUT KEYWORDS IN BEST also attributed to
LOCATIONS placement of keywords
• Title (_____________)
• _________________
(the text you can cut from a page and paste Not as important to search
into Notepad) engines (but sometimes still
• Text around and in __________ considered) are:
• Text that is above the fold - Meta tag
(____________________) - Alternative text
-Text in the domain names
-Text in file names
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25. •Title-Tag (Property Title)
is considered the MOST
important text by all search
engines
•Title tag is what is shown as
the link for all returned results
•Title tag is text shown when
people bookmark your site
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26. SEO – Search Engine
Optimization
Text: Body of the Webpage
Search engines think that:
keywords found near the top of the page make the page more relevant and thus
give those pages a higher ranking (Keyword Prominence)
Keyword Density also gives a higher ranking
Question: What do you think keyword density is?
• Number of keywords / Total number of words
Which
Ranks • Thus a site with 800 words and 5 occurrences of text “dog”
lower? = 800/5 = 160
• Thus a site with 200 words and 5 occurrences of text “dog”
= 200/5 = 40
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27. SEO – Search Engine
Optimization
Text: Body of the Webpage
Text: Body of the Webpage
Text in and around links is used by search
engines, for example:
Instead of this
<a href=http://www.yarnsandwools.com>
Learn more</a>
Do this:
<a href=http://www.yarnsandwools.com>
Learn more about our wools and yarns</a>
Or this:
Learn more about our <a href=
http://www.yarnsandwools.com>
wools and yarns</a>
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28. SEO – Search Engine
Optimization
Link Component
Link Component
Make sure that your links are easy to navigate
- No broken links
- otherwise web spiders can’t search through your content easily and
index ALL your content.
NOTE: It is hard for spiders to ______________:
Image maps
JavaScript
Database Driven Web Pages (ones with ?, &, etc in the URL that are
created, CGI pages can be problematic)
Links in Flash documents
Poorly written html (don’t use MS Word, etc to write the html tags!)
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29. SEO – Search Engine
Optimization
Popularity Component
Popularity Component
Popularity is broken into two parts:
________ Popularity
• Quantity: Getting many links to your site
• Quality: Popular websites that link to you
___________ popularity:
Measures how:
• How many times your site is clicked on
• How often a user returns to your site
• How long a user stays at your site
• Question: click through popularity is not used
by some search engines to give a weight to a
page, WHY?
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30. Increase your popularity
weighting
Get sites that _____________ on search engines
to link to your site
Submit your site to _____________ie. Yahoo directory.
Yahoo has a strong weighting!
Check your ___________ web pages
Try to figure out why their site is ranked higher than yours.
For example:
• Go to http://www.google.ca
• Search for Horseback Riding London Ontario
• Suppose I work for Circle R Ranch, why did my site not
show up first?
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31. How can you get Google to find you
faster?
Submit your site to here:
http://www.google.com/addurl/
Question: When you do a search in
google, what happens if you click on
cached?
Allow time!
With countless millions of pages on the
World Wide Web it may take 2- 6 weeks for
new sites or pages to get indexed in the
database.
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32. Usage Statistics
W hy ar e statistics impor tant?
Are you getting the traffic?
Analyze your stats from your IPS provider or
from companies on line
Where Do Your
Are you getting the hits? Website
Statistics Come
From?
1. Track the effectiveness of a marketing/advertising
•ISP: Web
campaign servers keep logs
of all visitor
2. Determine where to fine tune your website content activity
3. Determine the effectiveness of your website navigation •May be part of
service or extra
cost
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33. Usa ge Statistics: An
Example
http://my7.statcounter.com/project/standard/stats.php?project_id=2368090
Entry page (page that
user enters your site)
Exit page (the last page
before leaving your site)
Here is a real report:
Total Hits: 3,357
Total Files: 1,441
Total Pages: 413
Total Visits: 337
Hits: Each file (includes html file,
graphic files ) sent to a client
Pages: A webpage
Question: Which will always be
bigger: hits or pages
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34. “ Hits for a website” (will let you write this down)
"We get 90,000 hits a month" on a web site?
A "hit" is not a visitor to the web site, it is
= # of graphics on page + page itself
If webpage has 89 small graphics
every visitor to the site registers as 90 hits
(89 graphics plus the 1 html file)
In this case:
If we have 90,000 hits (90,000/90= 1,000)
translates to just 1,000 visitors
34
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35. # of distinct _______ or pages looked at
# of files sent to a user after
# of ______ to your site a page request (includes
___________)
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36. Usage Statistics
UWO stats UWO stats
http://www.uwo.ca/its/web.html http://www.uwo.ca/its/web.html
Usage Statistics on Western Search Engine Usage Statistics on Western Corporate Web Sit
• Full details for current month
•Top query terms (large!)
• Top Ten
•Top queries with no results • Usage by Hour
• Usage by Day
•Top queries with no • Usage by Week
clickthroughs • Usage by Month
• Usage by Country/Domain
•Top Requested Documents • Check your stats
• Stats for other servers
•Usage summary
• Glossary
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37. Histor y of “Searching the
Net”
Alan Emtage
1990:
1990:
The first tool for searching the Internet, was called “___________". (short for “archives”)
The original implementation was written in 1990 by
Alan Emtage, Bill Heelan, and Peter J. Deutsch, then students at McGill University in
Montreal.
Designed to index FTP archives, allowing people to find specific files.
the world's first _________________ and the start of a line which leads directly to
today's Altavista, Yahoo!, and Google.
It downloaded directory listings of all files located on public anonymous FTP servers;
creating a searchable ______________ of filenames.
Original news announcement:
http://groups.google.com/group/comp.archives/msg/a77343f9175b24c3?output=gplain
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38. 1991:
1991: Mark McCahill
"Gopher" was created late spring
by Mark McCahill, Farhad Anklesaria, Paul Lindner, Dan
Torrey, and Bob Alberti of the University of Minnesota
Gopher is a distributed document (shared by computers)
search and retrieval network protocol designed for the Internet.
Its goal was similar to that of the World Wide Web, but now
been become obselete
http://www.search-marketing.info/search-engine-history/#www
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39. 1991:
1991:
_____________ is developed at CERN
_____________ (Geneva, Switzerland)
Problem: Data was difficult to access and exchange due
to differing encoding formats and networking schemes.
He works from several criteria:
o the system must be flexible, compatible with numerous
languages and operating systems;
o the system must be capable of recording random links
between objects;
o entering and correcting information is easily performed.
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40. Founders of?
Founders of?
1995: APRIL
1995: APRIL
Started in April 1994
management team:
• Tim Koogle, a veteran of Motorola
David Filo
• alumnus of the Stanford engineering department as
chief executive officer
• Jeffrey Mallett, founder of Novell's WordPerfect
consumer division, as chief operating officer
- Started as a Search Engine and Web Directory
- Add things like Yahoo! Games and Yahoo! Messenger
Jerry Yang
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41. Founders of?
Founders of?
1998: SEPT
1998: SEPT
Brought to life in September 1998
Based on the idea that “analyzed the
relationships between websites would
produce better ranking of results than Larry Page
existing techniques, which ranked results
according to the number of times the
search term appeared on a page”
(www.wikipedia.org)
Sergey Brin
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42. Google
Some more facts from www.wikipedia.org
Their search engine was originally nicknamed "BackRub" because the
system checked backlinks to estimate the importance of a site.
Both Brin and Page were against using advertising pop-ups in a search
engine, or an "advertising funded search engines" model, and they wrote a
research paper in 1998 on the topic while still students. However, they soon
changed their minds and early on allowed simple text ads.
99% of Google's revenue is derived from its advertising programs.[64] For the
2006 fiscal year, the company reported $10.492 billion in total advertising
revenues and only $112 million in licensing and other revenues.[65]
Fortune Magazine placed Google at the top of its list of the hundred best
places to work
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43. Review
Question: What is the PageRank algorithm?
Question: Name the most popular search directory web site?
Question: Name the most popular search engine website?
Question: What are the 3 components you must address to get your page
a higher ranking?
Question: Who started Yahoo, who started Google?
Yahoo –
Google –
Question: Name one search tool that predates Google and Yahoo
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44. Review
Question: Which will rank you higher with Page Rank,
having 1 link to your site from www.wikipedia.org or
having 3 links to your site from www.uwo.ca?
Question: if we search for the terms “Cattle”, “Ranch”,
“Texas” and we only get pages back that have those
words, what are some of the factors that will make one
page show up ahead of another page?
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45. Revie
w
If you want a table in your webpage to automatically resize as the
user resizes the window, then you should define it in terms of pixels
not percentages
a)True
b)False
Which of the following is the most important in terms
of getting your website ranked highly in Google.
a)A domain name with good keywords in it PageRank
PageRank
b)The number of links from your page to other pages Evaluates
Evaluates
two things:
two things:
c)The number of links from other pages to your page
d)Having good keywords in the Property title
e)Have good meta tag keywords.
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