This document provides an overview of key concepts in digital marketing and search engine optimization (SEO). It defines common SEO abbreviations and terms, describes how search engines work and factors that determine search result rankings. The document also explains different SEO techniques including on-page optimization, off-page link building, white hat versus black hat approaches, and how to generate traffic through both organic and paid search engine methods. Key Google tools for SEO are also outlined.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
This document discusses Search Engine Optimization (SEO) and provides details on on-page and off-page SEO. It defines SEO as optimizing web pages to obtain higher search engine rankings by increasing quality, targeted traffic. On-page SEO involves optimizing individual page elements like keywords, titles, descriptions and content to target specific keywords. Off-page SEO focuses on link building and external activities to increase popularity and backlinks. Key on-page factors discussed are choosing keywords, optimizing page titles, meta descriptions, URLs, headings and calls to action.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
The document provides an overview of search engine optimization (SEO) concepts, including:
- How search engines work by indexing websites, retrieving relevant information for search queries, and ranking pages.
- Key on-site optimization factors like meta tags, keyword density, internal linking that can influence search engine rankings.
- The importance of off-site optimization like link building through guest blogging, social bookmarking, and directory submissions.
- Popular SEO tools for auditing websites, tracking links and traffic, and researching keywords.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
This document discusses Search Engine Optimization (SEO) and provides details on on-page and off-page SEO. It defines SEO as optimizing web pages to obtain higher search engine rankings by increasing quality, targeted traffic. On-page SEO involves optimizing individual page elements like keywords, titles, descriptions and content to target specific keywords. Off-page SEO focuses on link building and external activities to increase popularity and backlinks. Key on-page factors discussed are choosing keywords, optimizing page titles, meta descriptions, URLs, headings and calls to action.
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
This document provides information on search engine optimization (SEO) including definitions, importance, techniques, and essential practices. It defines SEO as modifying a website to increase its ranking in search engines. Ten essential SEO strategies are outlined such as writing good content, keyword research, using keywords wisely, backlinks, avoiding duplicate content, and using meta descriptions and tags. Common SEO techniques like submission to search engines, domain strategies, and content generation are also discussed.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
SEO involves optimizing websites to attract organic traffic from search engines. It has two main components - on-page optimization of elements like titles, meta descriptions and content, and off-page optimization like link building. The document discusses these techniques as well as benefits of SEO like reduced costs, increased traffic and sales. It provides an SEO package that includes on-page and off-page optimization services for Rs. 5000/month.
Aries techsoft Pvt Ltd provies best SEO services and SEO training in delhi and noida at reasonable charges.
Please visit :www.ariestechsoft Pvt ltd for more information
Search engines are tools that allow users to find information on the World Wide Web by entering keywords. Search engines use the keywords to locate websites containing relevant information. They display search results by ranking websites based on numerous factors.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Search engines use keywords entered by users to find websites containing relevant information. They locate information by crawling the web and indexing pages, then returning results based on keywords.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
The document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. Some key on-page SEO elements mentioned include title tags, meta descriptions, header tags, internal links, and keyword optimization. The document also discusses off-page SEO techniques like link building, social bookmarking, blog posting, and forum participation that can help boost a site's rankings.
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
This document provides information on search engine optimization (SEO). It discusses optimizing website pages through keywords, titles, descriptions and links. Keyword research is important to determine relevant search terms. Link building tactics include gaining links through directories, social media, and building quality content. Progress should be monitored through analytics tools and checking for page indexing over time. The goal of SEO is to increase organic search traffic by optimizing a website to meet user and search engine needs.
Offline businesses rely on foot traffic and passerby to enter their store, while online people search alone using search engines. Millions search each month on search engines for information. Key factors for online and offline businesses are location, traffic, and information. Search engines index billions of webpages and people conduct hundreds of millions of searches each month looking for products, services and company information. Successful online marketing utilizes search engine optimization and search engine marketing to drive traffic from search engines.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
This document provides strategies for becoming an effective online presence, focusing on search engine optimization (SEO) and search engine marketing (SEM). It discusses key elements of SEO like keywords, links, titles and descriptions. Paid search marketing options like paid placements and inclusions on search engines are also covered. The document recommends using both organic SEO and paid SEM strategies together for best results in online marketing.
A search engine is a tool that allows users to find information on the World Wide Search by entering keywords. Search engines use the keywords to locate websites containing the requested information.
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
This document provides information on search engine optimization (SEO) including definitions, importance, techniques, and essential practices. It defines SEO as modifying a website to increase its ranking in search engines. Ten essential SEO strategies are outlined such as writing good content, keyword research, using keywords wisely, backlinks, avoiding duplicate content, and using meta descriptions and tags. Common SEO techniques like submission to search engines, domain strategies, and content generation are also discussed.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
SEO involves optimizing websites to attract organic traffic from search engines. It has two main components - on-page optimization of elements like titles, meta descriptions and content, and off-page optimization like link building. The document discusses these techniques as well as benefits of SEO like reduced costs, increased traffic and sales. It provides an SEO package that includes on-page and off-page optimization services for Rs. 5000/month.
Aries techsoft Pvt Ltd provies best SEO services and SEO training in delhi and noida at reasonable charges.
Please visit :www.ariestechsoft Pvt ltd for more information
Search engines are tools that allow users to find information on the World Wide Web by entering keywords. Search engines use the keywords to locate websites containing relevant information. They display search results by ranking websites based on numerous factors.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Search engines use keywords entered by users to find websites containing relevant information. They locate information by crawling the web and indexing pages, then returning results based on keywords.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
The document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. Some key on-page SEO elements mentioned include title tags, meta descriptions, header tags, internal links, and keyword optimization. The document also discusses off-page SEO techniques like link building, social bookmarking, blog posting, and forum participation that can help boost a site's rankings.
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
This document provides information on search engine optimization (SEO). It discusses optimizing website pages through keywords, titles, descriptions and links. Keyword research is important to determine relevant search terms. Link building tactics include gaining links through directories, social media, and building quality content. Progress should be monitored through analytics tools and checking for page indexing over time. The goal of SEO is to increase organic search traffic by optimizing a website to meet user and search engine needs.
Offline businesses rely on foot traffic and passerby to enter their store, while online people search alone using search engines. Millions search each month on search engines for information. Key factors for online and offline businesses are location, traffic, and information. Search engines index billions of webpages and people conduct hundreds of millions of searches each month looking for products, services and company information. Successful online marketing utilizes search engine optimization and search engine marketing to drive traffic from search engines.
This document provides an overview of search engine optimization (SEO). It defines what a search engine is and how they work by using spiders to index webpages and rank them in search results. It explains that SEO aims to improve a website's natural or organic rankings in search engines through on-page and off-page optimization techniques. The SEO process involves evaluating a website, researching keywords, developing meta tags and content, implementing a linking strategy, and using tools while avoiding black hat techniques. Social bookmarking and pay-per-click (PPC) advertising are also discussed in relation to SEO.
This document provides strategies for becoming an effective online presence, focusing on search engine optimization (SEO) and search engine marketing (SEM). It discusses key elements of SEO like keywords, links, titles and descriptions. Paid search marketing options like paid placements and inclusions on search engines are also covered. The document recommends using both organic SEO and paid SEM strategies together for best results in online marketing.
A search engine is a tool that allows users to find information on the World Wide Search by entering keywords. Search engines use the keywords to locate websites containing the requested information.
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
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Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
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2. SOME BASIC ABBREVIATONS
SEO – Search Engine Optimization
URL – uniform resource locator
SMO – search media optimization
SERP – search engine result page
W3C – world wide web consortium
HTML – hypertext markup language
3. SEO
Search engine optimization (optimization-action of making the best)
Optimizing website or web pages in order to make search friendly, getting
higher rank in search engine like google, yahoo or bing
It is all about trying to rank higher in search engines or trying to showcase
your website on first page of google
practice of improving site’s rankings in the search engines for given
keywords.
4. SEO IS A TECHNIQUE FOR
Designing and developing a website to rank well or on first page of google
Improving the volume and quality of traffic to a website from search
engine
Marketing by understanding how search algorithm works and what humans
visitors might search.
5. HOW SEARCH ENGINE WORKS..???
1) CRAWLING - Process of fetching all the web pages linked to a website
through a software called crawler (or Googlebot, in case of
Google).whenever we make a page, google crawls it.
2) INDEXING – after crawling is done, google stores the information of the
page in his database.
3) PROCESSING - When a search request comes, the search engine processes
it, i.e. it compares the search string in the search request with the indexed
pages in the database.
4) CALCULATING RELEVANCY - It is likely that more than one page contains
the search string, so the search engine starts calculating the relevancy of
each of the pages in its index to the search string.
5) RETRIVING RESULTS - The last step in search engine activities is retrieving the
best matched results. Basically, it is nothing more than simply displaying
them in the browser.
6. SEO COPYWRITING
SEO Copywriting is the technique of writing viewable text on a web page in
such a way that it reads well for the surfer, and also targets specific search
terms.
Its purpose is to rank highly in the search engines for the targeted search
terms.
Along with viewable text, SEO copywriting usually optimizes other on-page
elements for the targeted search terms.
These include the Title, Description, Keywords tags, headings, and
alternative text.
8. ON PAGE SEO
Practices that are everything you do on your page to improve its rankings
Practise to advance individual website pages to higher rank and more
traffic in search engine. Includes activities
Page Titles
Meta Descriptions
Meta Tags
URL Structure
Content Optimization
Keyword Density
Image Optimization
9. OFF PAGE SEO
practice of link building
Off-page practices are everything you do outside your page to improve its
rankings.
used to enhance website position in SERP's. Off page is all about link
building through various activities
Social Networking Sites
Blogging
Blog Submission
Article Submission
PPT Submission
Social Bookmarking
Link Building
Image and Video Submission
Press Release
10. TYPES OF SEO
WHITE HAT SEO
BLACK HAT SEO
GRAY HAT SEO – includes both white hat and black hat SEO
11. WHITE HAT SEO
Follows google guidelines and algorithms
Techniques that search engine recommend as a part of good design
Slow in process but are long lasting
Practises guidelines that are strictly given by google
most commonly practiced techniques are publishing good quality content
on the website, HTML optimization and restructuring of the website
12. BLACK HAT SEO
Don’t follow google guideline and algorithm
Techniques that search engine do not approve and attempt
refers to SEO practices that are in violation of Google’s Webmaster
Guidelines
Shortcoming for higher rank
Also called spamdexing
most common black hat SEO techniques include spam links, keyword
stuffing, cloaking, hidden text, and hidden links
traffic generated through these practices does not last nor are the
rankings able to maintain their position on the search engine research
pages for longer time
13. WORD STEMMING
Google uses a feature called word stemming that allows all forms of the
word - singular, plural, verb form as well as similar words to be returned for a
given search query.
So if someone types in "house plans", not only the pages that are optimized
for that phrase but the pages that contain all variations of that phrase are
returned. For example, "house plan", "house planning", "house planner".
14. FEW BASIC TERMS
META DATA - data that tells search engines what your website is about.
META TAGS
•Meta tags are text that describe a page’s content
•Meta tags are website code that is invisible to users
•Meta tags consist of two main elements: meta description, and meta keywords.
• the meta tags don’t appear on the page itself, but only in the page’s code.
META DESCRIPTION
• The meta description is a snippet of up to about 155 characters – a tag in HTML – which
summarizes a page’s content. short description of a blog/page/post used mostly by search
engines.
•Search engines show the meta description in search results mostly when the searched-for
phrase is within the description, so optimizing the meta description is crucial for on-page
15. CANONICAL URL – best address on which a user can find a piece of
information.
Using the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs
canonical tag tells search engines which version of a URL you want to
appear in search results.
Bookmark – link to a website saved for later reference in your web browser
like in pininterest
Anchor text – the actual text of a link to a webpage. The text is usually dark
in color. Also, called clickable link
16. Link building - Link building is simply a process of getting backlinks to your
page. For example, if you’re publishing articles on ezinearticles.com with a
link to your site then you’re doing some link building.
B2B: Business to Business. B2B refers specifically to businesses that provide
products or services to other businesses, as opposed to providing products
or services to consumers.
B2C:Business to Consumer. B2C refers specifically to businesses that provide
products or services to end users, or consumers, as opposed to providing
them to other businesses
Backlink: Backlinks refers to links from other websites that link to your
website. Backlinks specifically exclude links from your own site that point to
other places on your site
17. GOOGLE ADS
Online advertising service provide by google, where advertisers pay to
display ads, service offerings, vedio content within google
provides Ad network to web users
Why google ads
1) Attracts more customer
2) Advertise locally or globally
3) Reach right people at the right time
18. TYPE OF TRAFFIC GENERATE
(WEB TRAFFIC – WEB USERS WHO VISITS A WEBSITE)
ORGANIC TRAFFIC – traffic generated when visitor coming from a search
engine like google or yahoo (searching is done through keywords)
DIRECT TRAFFIC – Traffic generated directly through users by typing the URL
or users who land on your website by directly inputting the URL into the web
browser.
PAID TRAFFIC – traffic generated through paid internet advertising
REFFERRAL TRAFFIC – traffic generated by users clicking on links from other
websites
SOCIAL MEDIA TRAFFIC – As the name suggests traffic generated through social
media platform like facebook, twitter, Instagram, pininterest etc
E MAIL MARKETING – traffic generated through links clicked in mail message you
send.
DISPLAY – traffic generated from display ads like google adwords
AFFILIATE – traffic from affialiate marketing
19. SOFTWARE BY GOOGLE
1) WEBMASTER
•Web service provide by google to check indexing status and optimizing
visibility of the website
•Provides information that help improve your site visibility in search
2) GOOGLE ANALYTICS
•Tracks and reports web traffic, demographics
•Reports on how search engine interact with your site
3) SEOmoz - A logarithmic ranking provided by SEOmoz from 0-10.0 of the
number and quality of inbound links pointing to a certain website or page on
that website, now a days google gives preference to moz.