The document summarizes AdIQuity's mobile advertising optimization platform. It introduces AdIQuity as a global publisher and demand network with over 16 billion monthly ad impressions across 12,000 mobile apps and sites. The document outlines why advertisers should use AdIQuity, including its global reach, advanced targeting options, and ability to self-serve, test, and optimize campaigns. Finally, it describes how to advertise on AdIQuity by either using an existing publisher account or creating a separate advertiser account.

1. Advertise with AdIQuity
The Leading Mobile Advertising Optimization Platform
Webinar: 29th May 2013
Santosh Kevlani

2. Agenda
• AdIQuity introduction
• Why Advertise
• Why AdIQuity
• How to advertise on AdIQuity
• Targeting options available
• How to optimize your campaign

3. AdIQuity Introduction
• Global publisher network
• 12,000+ mobile wap and apps
• Over 16 billion ad impressions per month
• Global inventory with top countries being India, Indonesia, US, UK, Brazil,
Mexico, Spain, Bangladesh
• Global demand network
• Integrated with over 100+ global ad source partners
• 15+ DSP players participating in AdIQuity RTB
• Direct sales presence in India and SEA
• Superior technology infrastructure
• Distributed ad servers across the globe
• Cutting edge ad optimization platform
• SDKs, API and ad code solutions

4. Why Advertise ?
• New User Acquisition
• Reach out to new set of audience
• Get new users, downloads or installs
• LTV > Cost of acquisition
• New Launch Promotion
• Get traction for new launch swiftly
• Promote new app or wap sites to relevant audience
• Brand Promotion
• Promote existing app / site
• Get your branding across to large yet targeted set of users.

5. Why Promote on AdIQuity?
• Global Network
• Allows you to reach desired target audience
• Enough availability of Wap and App traffic
• Advanced Targeting Options
• Geo, Platform, Manufacture, Handset, Timeslots, Demographic,
Carrier, Wap/ App, Price Type
• Self Serve
• Create & manage your own campaigns
• Set your own price.
• Test & Optimize

6. How to Advertise on AdIQuity?
• Switch to Advertiser Account
• Ensure positive publisher account balance [min $10]
• Your payment details are approved.
• One way transfer.
• Use self-serve options to create & manage campaigns.
• Create a Separate Advertiser Account
• Send email to support@adiquity.com to get login details.
• Pre-pay as much fund you want. [paypal & wire]
• Use self-serve options to create & manage campaigns.

7. Thank You