SlideShare a Scribd company logo
Co- founded by Logia Group and Marimedia,
Taptica is a technology driven performance based
mobile ad network for app developers and content
                      owners
Performance Based = No Bull
• Cost Per Action – Pay only for guaranteed
  conversions defined by advertisers
• Pay Only On:
   –   Install
   –   Purchase Behavior
   –   Registration
   –   Completed Tutorial
   –   Any X Event
• Burst or Sustained – Taptica works with its clients to
  determine the most profitable strategy
Ad Serving
Platforms      Ad Networks
   Burstly
                   Inmobi
  MoPub
                   Mojiva
 Chartboost
                   Millenial




Tracking
Solutions         Direct
                Publishers
   AD-x
 OpenUID       Over 50 Exclusive
Finger-print
How does it work

     Affiliates
                               Advertisers

                               Premium
                  Media        Apps
                  Buying
                                                                         Apps
                               Leads
      Internal    System                                                 Mobile Sites
      Media
      Buying


                           *Optimizer

•   Tracking of all types of
    conversions + LTV
•   Targeting
•   Real time optimization
                                                                          AdServer
    for publishers and                          Taptica’s ad serving    User Interface
    advertisers                                                        Reporting system


                                         *Optimizer


                                        Ad Networks
• Technology - Optimization in real time, targeting by
  OS, location, carrier. Tracking of every action from
  impression, via click to conversion
• Advanced Reporting Portal – Updated real-time
• Premium Partners
• Support App & Mobile Web
• Global – Serving over 100 countries
• Fast Growing – 20% month over month
• Profitable
• Over 80,000 Conversions a Day
Premium partners
Introducing
Appear
Become visible for free
“Appear” allows app developers to register their free apps and
exchange available ad-space with other app developers while
gaining credits for free cross-promotional exposure.
• Easy to install SDK
• Registering Multiple Apps for Free
• Full Support in all type of ads including Rich Media.
• Full transparency - Online reporting and Analytical tools.
           Users Click on ads            You Gain
           shown in your app             Credits

                                            Top
                                                    Your Ads Appear
                                                    Across Hundreds
             Users Discover                         of Apps
             your App
                                Users Click On
                                Your Ads
Taptica: A Leading Performance Based  Mobile Ad Network
Taptica: A Leading Performance Based  Mobile Ad Network

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Taptica: A Leading Performance Based Mobile Ad Network

  • 1.
  • 2.
  • 3. Co- founded by Logia Group and Marimedia, Taptica is a technology driven performance based mobile ad network for app developers and content owners
  • 5. • Cost Per Action – Pay only for guaranteed conversions defined by advertisers • Pay Only On: – Install – Purchase Behavior – Registration – Completed Tutorial – Any X Event • Burst or Sustained – Taptica works with its clients to determine the most profitable strategy
  • 6. Ad Serving Platforms Ad Networks Burstly Inmobi MoPub Mojiva Chartboost Millenial Tracking Solutions Direct Publishers AD-x OpenUID Over 50 Exclusive Finger-print
  • 7.
  • 8. How does it work Affiliates Advertisers Premium Media Apps Buying Apps Leads Internal System Mobile Sites Media Buying *Optimizer • Tracking of all types of conversions + LTV • Targeting • Real time optimization AdServer for publishers and Taptica’s ad serving User Interface advertisers Reporting system *Optimizer Ad Networks
  • 9. • Technology - Optimization in real time, targeting by OS, location, carrier. Tracking of every action from impression, via click to conversion • Advanced Reporting Portal – Updated real-time • Premium Partners • Support App & Mobile Web • Global – Serving over 100 countries • Fast Growing – 20% month over month • Profitable • Over 80,000 Conversions a Day
  • 12. “Appear” allows app developers to register their free apps and exchange available ad-space with other app developers while gaining credits for free cross-promotional exposure. • Easy to install SDK • Registering Multiple Apps for Free • Full Support in all type of ads including Rich Media. • Full transparency - Online reporting and Analytical tools. Users Click on ads You Gain shown in your app Credits Top Your Ads Appear Across Hundreds Users Discover of Apps your App Users Click On Your Ads