2. Taptica Ltd. was founded Jan 2011.
Working with the leading advertisers and
publishers in the mobile industry, Taptica performs
as a technology driven ad network for app
developers and content owners
3. Services to
Four parameters make advertisers
Taptica the perfect partner Services to
publishers
Advanced
technology
Personal
service
4. A one stop shop for user acquisition
• Small “test the water” campaigns
• Focused, capped, targeted campaigns
• Blasts: providing both quality and quantity in one deal
• Media mixture – direct to publisher + RTB
• Proprietary tracking and optimization technology
• Working with 50% of the top grossing apps, generating over 500k installs per
month.
• 65% iOS, 35% Android
Burst Pay Per Appear
Campaigns Download Exchange
Reach top 10 rankings in Decide the price for a Exchange available
either the App Store or download and pay ad space with other
Google Play in 24-72 only for verified developers for free
hours installs promotion
5. Media assets
• 0.5 b impressions per day
• Exclusive management of tier 1 media assets Services to
• 1000 + direct publishers 65% US 35% ROW advertisers
• 100 small networks
• API connectivity to all main CPC networks
Media buying abilities
• RTB- real time bidding expertise
• Dedicated buyers that experts in twitter, Google ad words and
facebook
We can get our partners to
• 5-10 in all major stores with blast, non incent campaigns
• Top grossing charts with quality Maintenance campaigns
6. Country Downloads/Day
to achieve top
ranking
United States 50k
France 32K
Italy 25K
United Kingdom 20K
ONLY NON
Germany 15K
INCENTIVIZED
Brazil 15K HIGH QUALITY
Australia 12K TRAFFIC
Canada 6K
Spain 5K
Russia 5K
8. • Best payouts in town based Services to
on our direct advertiser deals publishers
• Market’s most advanced
optimization solution
analyzing offer, creative.
payout, OS, handset, etc.
• Fill rate solution ad networks
aggregation
Available tools: Tag, SDK, S2S API
9. Our technology allows: Advanced
• Tracking of every action (impression, click, technology
install, usage) performed on any OS (iOS,
Android, mobile web)
• Learning optimization algorithm
• Utilization of RTB tools
RTB Targeting
Google
Learning High user value
Direct Optimization
media
Media Buying Our technology The results
10. • Our system can track all types of activities form impression to click to
conversion to recurrent use
• The system support all know tracking conventions: UDID, ad-x, MAT, MAC
address est.
• Our partners can access our on-line reporting system for full transparency
11. Each account/campaign has a dedicated Personal
service
team leader who will manage the
account with the assistance of:
• Optimization experts (analytics)
• Real time buyer experts
• Content experts
