Remarketing allows advertisers to target ads to visitors who previously visited their website but did not make a purchase. It works by placing cookies on visitors' devices to track them as they browse other sites, then showing them targeted ads. Remarketing ads can be images, text, or animated videos in various sizes. It provides flexibility to target specific audiences across different sites in a cost-effective way to remind visitors and increase brand awareness. Certain thresholds and criteria must be met to create effective remarketing campaigns.

1. Remarketing

2. WHAT IS REMARKETING?
• Remarketing is a clever way to connect with visitors to your website
who may not have made an immediate purchase or enquiry. It allows
you to position targeted ads in front of a defined audience that had
previously visited your website - as they browse elsewhere around
the internet.
• There is a high degree of targeting flexibility and you can even filter
your targeting to show only on specific sites and or exclude specific
sites.
• A lot of clients find remarketing to be a very cost-effective form of
advertising for reminding visitors to purchase your offering(s) and
increasing brand awareness.

3. What ad formats and sizes are used?
• Most remarketing ads are delivered in text and or image display
formats and are managed from within Google Adwords. A growing
number of ads are becoming animated including video formats.
Image animation in display ads is usually achieved by using GIFs or
HTML5.
• Display ad sizing options are determined by the spaces allocated on
websites that accept the advertising.

4. How does Remarketing work?
• Remarketing works by placing cookies on your website visitors
devices when they meet your criteria. Their cookie ID is added to your
remarketing audience list. You can have multiple lists with a range of
different criteria.
• Each cookie has a unique ID which is automatically added to your
remarketing list.
• The Google remarketing feature has recently been through a revision
and Google has added more features and controls for advertisers. The
remarketing feature now allows more flexibility through using
upgraded Google Analytics code. This allows for lists to be created
and managed without the need to place specific code on the website.

5. What do I need to be aware of?
• There is a minimum threshold of 100 cookie ID's on each remarketing list
before a campaign can become active.
• To be successful it's important to -
a) make sure your ad is highly relevant to what you know visitors are
looking for
b) contains some form of enticement to encourage them back to your
website. For example you could display a special discounted offer on that
item.
• If your aim is raise brand awareness then you can create ads that achieve
exactly that by displaying your brand to visitors over a period of days,
weeks or months. And as remarketing is part of Google AdWords you will
be able to track outcomes through normal conversion tracking.

6. Thank You