Google AdSense is a program that allows websites to display Google advertisements and earn revenue when visitors click the ads. Businesses of all sizes around the world can participate by placing targeted ads on their websites generated from visitors' searches. Google also introduced the free Ad Planner tool to help advertisers and users understand visitor behavior and answer questions to help with online marketing.

1. Google AdSense is a program in which enterprises can display Google
advertisements on Web sites and earn revenue from hits that generate
traffic for the Google search engine s. Google AdSense represents
businesses of all sizes worldwide in multiple languages. AdSense is a
refinement and expansion of the concept behind banner -ad sharing
arrangements that have been in use for years
.
AdSense delivers targeted advertisements to participants' Web sites. Google
search boxes can be placed on Web pages, generating text ads targeted to
search results produced by visitors' search input. .

2. • The AdChoices Icon (also known as the "Advertising Option Icon") is a sign
for consumer information and control for interest-based advertising
(which is also referred to as “online behavioral advertising”). When you
see the AdChoices Icon on a Web page or near a Web banner, it lets you
know that information used to infer your interests is being gathered or
used to improve the ads you see. By clicking on the AdChoices Icon, . More
importantly, the AdChoices Icon gives you the ability control whether you
receive interest-based advertising and from which companies.
• The AdChoices Icon usually appears at or near the corner of online banner
ads that you receive as you travel the Web. You may also see the
AdChoices Icon displayed on the bottom of Web pages where information
about your visits to the Web site may be gathered for the purpose of
delivering ads based on your interests. .

3. • Google's Ad Planner is less a competitive intelligence
tool and more a tool that gives fantastic insights into
understanding behavior of visitors to your website in
context of the broader ecosystem.
• It also helps answer critical questions that have thus far
stymied Online Marketers of all shapes and sizes
(especially those in charge of acquisition).
• . It provides many free tools to help advertisers &
users. Recently, Google has introduced a new free tool
called Google Ad Planner to potentially increase its
already widespread influence.

4. • (Google AdWords) is Google's flagship advertising product and
main source of revenue an advertising service by Google for
businesses wanting to display ads on Google and its advertising
network. The AdWords program enables businesses to set a budget
for advertising and only pay when people click the ads. The ad
service is largely focused on keywords..
• Businesses that use AdWords can create relevant ads using
keywords that people who search the Web using the Google search
engine would use. The keyword, when searched for triggers your ad
to be shown. AdWords at the top ads that appear under the
heading "Sponsored Links" found on the right-hand side or above
Google search results. If your AdWords ad is clicked on, Google
search users are then directed to your website.

5. Resources
• 1http://whatis.techtarget.com/definition/Google-
Adsense
• 2http://www.youradchoices.com/faq.aspx
• 3http://seotech.wordpress.com/2008/06/28/goo
gle-ad-planner-media-planning-tool/
• 4http://www.webopedia.com/TERM/A/adwords.
html