Presentation by Guilherme Louzada (Brazil - Porto Alegre 2010) at AIESEC Northeastern Spring RoKs Conference 25 Feb 2012

1. Promoting
Innovation
by
Guilherme Louzada
AIESEC @PA (Porto Alegre – Brazil)

2. Who am I?
•Programmed in Visual Basic
•Worked as Café Barista and
gelato server in Honolulu Hawaii
•Worked with Human Resources
• Open and closed my own
company
•Took a ride in the Goodyear blimp once
•Worked as housekeeper and busboy
in a Hotel Casino in Louisiana
•Worked as volunteer in the local TEDx
edition of my home town
(TEDx Porto Alegre)

3. ah! Y no kind of fun too?
What is the
non theoretical
Idea?
45 minutes
discuss practical ideas, actions

4. Let's get it
Started !
How to be innovative?
How to think outside the box?

5. Creative people
are “gifted”
by Harvard study
Innovation can be exercised!

6. But, before
starting

7. Let’s take a look
in the whole
picture…
what is the main ingredient we need
to achieve innovation?

9. Our civilization is driven by
the evolution of ideas
Technology is making, usage,
and knowledge of tools, machine,
technique and/or procedures

10. 1958
iPencil case
by Economist Leonard Reed

12. what is the point, then?
Clever
individual
Exchange of
ideas within a
group

13. exchange
change
to innovate
from innovāre to renew
to introduce something new; make
changes in anything established.
http://dictionary.reference.com/browse/innovate

14. lots of theory until now!
where is the practical stuff?

15. example
side thinking

16. this is freakin’ association

17. “Medici Effect”
Medici Bank
de facto ruler of
Florence
Cosimo de' Medici
Donatello, the Fra Angelico, the
sculptor Painter
Marsilio
Ficino, the
Philosopher

18. enough of theory!
time to exercise!
literally

19. so!
Innovation in the human evolution
Association
importance of exchange
technology
no gift
how can I apply it?

20. Association

21. Being deliverer
X
Being innovator

22. Test it!

23. Lego
thinking
“Best way to have a good idea is by having a
lot of ideas.” Linus Pauling, chemist, Nobel winner

24. Zooming
in an d ou t

25. forcing
new associations

26. take a persona
from a different company

27. create metaphors
what if watching
TV was like
reading a
magazine?

28. build a
creativity box

29. SCAMPER!
Substitute – components, materials, people.
Combine – mix, combine with other assemblies, integrate.
Adapt – alter, change function, use part of another element.
Modify – increase or reduce in scale, change shape, modify.
Put to another use.
Eliminate – remove elements, simplify, reduce to core.
Reverse – turn inside out or upside down, or use Reversal.

30. Questioning
# What is
“what are we trying to do?”
“what is most important?”
# What caused?
# Why? Why not? Question storming!
Cultivate a question
# What if? environment!

31. Observing
# Observe customers behaviors
# Observe companies
# Observe with your senses
# Observe with ALL SENSES

32. Networking
# Expand diversity
# Mealtime network plan
# Attend to conferences
# Start creativity community
# Invite “outsiders”

33. EXPERIMENT!

34. Questioning
Observing
EXPERIMENT!
Networking