This document outlines tips for using social media to promote one's career as an academic. It discusses building an online platform through consistent branding and relevant content on the appropriate platforms. It also covers disseminating research by leveraging altmetrics, blogging about publications, and amplifying the work of others. The document suggests using one's platform for teaching by meeting learners where they are online and addressing health information issues. Suggested reading on these topics is also provided.

1. How to Promote Your Career
Using Social Media
Michael A. Gisondi, MD
SAEM Annual Meeting – New Orleans
May 2022

2. Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

3. Disclosure
Editorial Board
International
Clinician
Educators
Blog

4. “From Twitter to Tenure”
Michelle Lin, MD (‘98) - May 2014

5. Stanford
Introductory
Seminars

6. A Stanford Conference on Social Media and COVID-19 Misinformation
Stanfordinfodemic.org
August 26, 2021

10. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

12. National Reputation = Promotion

13. Platform = Promotion

14. Success in
Business =
Compelling
Product
+
Meaningful
Platform

16. Academic
Promotion =
Compelling
Scholarship
+
Dissemination of
Expertise
Success in
Business =
Compelling
Product
+
Meaningful
Platform
Platform Matters

17. https://www.animateyour.science/post/visible-or-vanish

21. 3 Tips: to Build Your Platform
Consistent
Professiona
l
Brand
Produce
Relevant
Content
Correct
Social
Media
Platform

22. “
”
“Your brand is what other people
say about you when you’re not in
the room.”
Jeff Bezos, founder of Amazon

23. Product
.65¢
Brand
$2.65
The power of strong BRANDS

24. Tip 1:
Consistent
Professional
Brand
“My research improves
patient care by
developing the most
effective ways to train
physicians.”

28. Stay on Brand

29. Digital Brand
Confession
I Broke My
Brand Rules in
2020

30. NEVER:
Post About
Patients
Digital Brand Pitfall

31. Tip 2:
Select the
Correct Social
Media Platform

32. These are simply tools.
Choose the right tool for the job.

35. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.

36. http://www.momthisishowtwitterworks.com/

37. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.
5. Compose your first tweet. #myfirsttweet
6. Follow 10 other medical professionals.
7. Post clinical pearls and your thoughts on research publications.
8. Never post about a patient.

43. Tip 3:
Contribute
Content

44. Now that information is ubiquitous, simple
information exchange has relatively low value.
In its place, shared wisdom,
and the opportunity to engage in
problem-solving in practice-relevant ways.
Graham McMahon, MD – CEO and President, ACCME, 2016

46. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

47. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

49. Contribute Content: Three Golden Rules
Daily
Posts
Curate
Content
Give
Take

51. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

52. Out with The Old

53. MedicalTeacher Impact Factor: 2.6

54. In with The New

59. 3 Tips: to Disseminate Your Research
Leverage
Altmetrics
Blog
Every
Publication
Amplify
Others

60. Tip 1:
Leverage
Altmetrics

61. Article Level Metrics = Altmetrics
Altmetric score =
Volume of Mentions (Twitter, Blogs)
+
Sources (Digital vs. Mainstream Media)
+
Frequency of Posts by Author (Curation)

62. Credit: Wiley

63. h-index
J.E. Hirsch (2005), Proceedings of the NAS.

64. h-index vs. m value
Example: h-index = 10
10 publications
Cited 10 times
20 in 20 years = successful
40 in 20 years = outstanding
60 in 20 years = exceptional
m value
h-index / years since 1st paper

67. Tip 2:
Blog
Every
Publication

68. Blog Every Publication

69. Main Idea
Background &
Evidence
Other
Information
Credit: ALiEM.com

70. Further
Reading

71. Tip 3:
Amplify
Others
PEARL: Retweet! (Don’t just like)

72. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

73. Who is your audience?
What is their likely social
media platform?

74. Where are your learners?

77. ‘Skinfluencer’ vs. Dermatologist
Who to trust?

78. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

80. Use Your Platform!

81. Suggested Reading
Chan TM et al. Social Media and the 21st-Century Scholar: How You Can Harness Social Media to Amplify Your Career. J Am
Coll Radiol. 2018 Jan;15(1 Pt B):142-148. doi: 10.1016/j.jacr.2017.09.025. Epub 2017 Nov 15. PMID: 29154102.
Husain A, Repanshek Z, Singh M, et al. Consensus Guidelines for Digital Scholarship in Academic Promotion. West J Emerg
Med. 2020;21(4):883-891. Published 2020 Jul 8. doi:10.5811/westjem.2020.4.46441
O'Glasser AY, Jaffe RC, Brooks M. To Tweet or Not to Tweet, That Is the Question. Semin Nephrol. 2020 May;40(3):249-263. doi:
10.1016/j.semnephrol.2020.04.003. PMID: 32560773.
Cabrera D et al. More Than Likes and Tweets: Creating Social Media Portfolios for Academic Promotion and Tenure. J Grad
Med Educ. 2017 Aug;9(4):421-425. doi: 10.4300/JGME-D-17-00171.1. PMID: 28824752; PMCID: PMC5559234.
Acquaviva KD et al. Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic
Accomplishment for the Health Professions. J Med Internet Res. 2020 Dec 2;22(12):e25070. doi: 10.2196/25070. Erratum
in: J Med Internet Res. 2020 Dec 14;22(12):e26225. PMID: 33263554; PMCID: PMC7744266.
Dong JK, Saunders C, Wachira BW, Thoma B, Chan TM. Social media and the modern scientist: a research primer for low- and
middle-income countries. Afr J Emerg Med. 2020;10(Suppl 2):S120-S124. doi: 10.1016/j.afjem.2020.04.005. Epub 2020 May
25. PMID: 33304794; PMCID: PMC7718451.

82. Thank You!
Slides:
Slideshare.net
@MikeGisondi