This document discusses the dynamic role of social media in medical education. It begins by introducing the speaker and their goal to inspire the use of social media as a teaching tool. It then defines social media and emphasizes that these are simply tools that can be used to address problems. It proceeds to outline five problems in medical education and provides examples of curriculum designs the speaker developed to address each problem using social media tools. These include addressing student advising, job training, content analysis, discussing Twitter, and identifying high-quality educational resources. It concludes by providing other resources and emphasizing that becoming a better educator through social media involves identifying a problem and passion, choosing the right tool, employing sound methodology, and measuring outcomes.

1. The Dynamic Role of
Social Media in Medical Education
MICHAEL A. GISONDI, MD
ASSOCIATE PROFESSOR OF EMERGENCY MEDICINE & MEDICAL EDUCATION
NORTHWESTERN UNIVERSIT Y FEINBERG SCHOOL OF MEDICINE
@MIKEGISONDI @NORTHWESTERNEM
PRESENTED TO:
GRAND ROUNDS
DEPARTMENT OF EMERGENCY MEDICINE
UNIVERSIT Y OF WISCONSIN SCHOOL OF
MEDICINE AND PUBLIC HEALTH
@UWEMRP
OCTOBER 2016

2. The MEP Crew

3. Some of your fearless leaders at UW

4. Pertinent Disclosures
• Academic Life in Emergency Medicine www.aliem.com
• Northwestern University www.nuemblog.com
• I have never used Facebook.
• I am not in the key U.S. marketing demographic of 18-39 year olds.

5. INSPIRE you to use social media as
a tool for teaching and learning
LECTURE GOAL

6. “From Twitter to Tenure”
MICHELLE LIN, MD – MAY 2014

7. Social Media, defined:
Computer-mediated tools…
that allow you to create and share…
ideas, information, and interests…
in virtual communities and networks.

9. These are simply tools.
Use tools to fix problems.

10. Problem 1:
Student Advising for the NRMP Match

13. Curriculum Design:
“ALiEM EM Match Advice”
• Problem Identification: Erroneous online advice aboutThe Match
• Needs Assessment: Lack of advice from program directors
• Objectives: Pertinent content domains, re:The Match
• Educational Strategy: Google Hangout on Air
• Implementation: 1. Research 2. Script Prep 3.Tech Prep
• Program Evaluation: Disqus comments, Anectodal,Web Analytics

15. Problem 2:
JobTraining for Chief Residents

27. Curriculum Design:
“ALiEM Chief Resident Incubator”
• Problem Identification: Chief Residents need leadership skills development
• Needs Assessment: Lack of accessible training programs
No significant community of practice
• Objectives: Reflect pertinent content domains
• Educational Strategy: 1. Slack 2. Google Hangout on Air 3. Meetings
• Implementation: As shown
• Program Evaluation: Subscription renewals, Incubator expansion

29. Problem 3:
Analyzing Content in Podcasts and Blogs

30. Curriculum Design:
“EBM Conference”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to analyze content despite source
• Educational Strategy: Redesign journal club to include podcasts & blogs
• Implementation: EBM Conference
• Program Evaluation: CQI reflected in annual program evaluation

37. Insert NUEM analytics
curriculum design

38. Curriculum Design:
“www.NUEMBlog.com”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to produce blog content
• Educational Strategy: Near-peer reviewed blogs, faculty commentaries
• Implementation: www.nuemblog.com
• Program Evaluation: Web analytics, resident evaluations

40. Problem 4:
Talking aboutTwitter was inevitable

44. Problem 5:
What are the best sources of educational
material curated for trainees?

47. Curriculum Design:
ALiEM Approved Instructional Resources
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Program directors need quality III material
• Objectives: III credit to residents for using quality online study materials
• Educational Strategy: Curate content and deliver to residents with quizzes
• Implementation: ALiEM AIR Series
• Program Evaluation: Use of blog Q&A between residents and ALiEM editors

49. http://www.slideshare.net/michelleclin/cord-47050408
http://www.slideshare.net/search/slideshow?searchfrom=header&q=gisondi

55. Other items of interest:
• TheTeaching Course www.theteachingcourse.com
• The Podcasting Course www.thepodcastingcourse.com
• Slide Share www.slideshare.net
• Altmetric www.altmetric.com
• Symplur Healthcare Hashtags www.symplur.com
• Storify www.storify.com
• FemInEm www.feminem.com

58. Becoming a Better Educator Through
Social Media
• What is your
passion?
• What problem
needs fixing?
Leadership
• Choose the
right tool for
the job
Methodology
• Measures of
teaching and
learning
• Job satisfaction
Outcomes