I gave this presentation at the Junior Faculty Development Bootcamp at the Society for Academic Emergency Medicine Annual Meeting, May 11, 2021.

1. How to Promote Your Career
Using Social Media
Michael A. Gisondi, MD
SAEM Junior Faculty Development Forum
May 11, 2021

3. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

4. Disclosure
Editorial Board
International
Clinician
Educators
Blog

5. Disclosure
Podcast
Co-Host
Academic
Life in
Emergency
Medicine

6. “From Twitter to Tenure”
Michelle Lin, MD (‘98) - SAEM May 2014, Dallas

7. Stanford
Introductory
Seminars

10. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

11. National Reputation = Promotion

12. Platform = Promotion

13. Success =
Compelling
Product
+
Meaningful
Platform

14. Promotion =
Compelling
Scholarship
+
Dissemination of
Expertise
Success =
Compelling
Product
+
Meaningful
Platform
Platform Matters

18. 3 Tips: to Build Your Platform
Consistent
Professional
Brand
Produce
Relevant
Content
Correct
Social Media
Platform

19. “
”
“Your brand is what other
people say about you when
you’re not in the room.”
Jeff Bezos, founder of Amazon

20. Product
.65¢
Brand
$2.65
The power of strong BRANDS

21. Tip 1:
Consistent
Professional
Brand
“My research improves
patient care by
developing the most
effective ways to train
physicians.”

25. Stay on Brand

26. Digital Brand
Confession
I Broke My
Brand Rules in
2020

27. NEVER:
Post About
Patients
Digital Brand Pitfall

28. Tip 2:
Select the
Correct Social
Media Platform

29. These are simply tools.
Choose the right tool for the job.

32. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.

33. http://www.momthisishowtwitterworks.com/

34. Social Learning Theory:
Getting Started on Twitter
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom, This is How Twitter Works.” Read it.
5. Compose your first tweet. #myfirsttweet
6. Follow 10 other medical professionals.
7. Post clinical pearls and your thoughts on research publications.
8. Never post about a patient.

35. @StanfordMedOFDD
@StanfordMed
@StanfordChild
@Stanford
@MikeGisondi
@StanfordEMED

36. Tip 3:
Contribute
Content

37. Now that information is ubiquitous, simple
information exchange has relatively low value.
In its place, shared wisdom,
and the opportunity to engage in
problem-solving in practice-relevant ways.
Graham McMahon, MD – CEO and President, ACCME, 2016

39. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

40. Synthesis
Exchange
Application
Dissemination
… of knowledge…
… to improve health.
Knowledge Translation

42. Contribute Content: Three Golden Rules
Daily
Posts
Curate
Content
Give
Take

44. #HMIChat and #MedEdChat

45. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

46. Out with The Old

47. Medical Teacher Impact Factor: 2.6

48. In with The New

54. 3 Tips: to Disseminate Your Research
Leverage
Altmetrics
Blog
Every
Publication
Amplify
Others

55. Tip 1:
Leverage
Altmetrics

56. Article Level Metrics = Altmetrics
Altmetric score =
Volume of Mentions (Twitter, Blogs)
+
Sources (Digital vs. Mainstream Media)
+
Frequency of Posts by Author (Curation)

57. Credit: Wiley

58. h-index
J.E. Hirsch (2005), Proceedings of the NAS.

59. h-index vs. m value
Example: h-index = 10
10 publications
Cited 10 times
20 in 20 years = successful
40 in 20 years = outstanding
60 in 20 years = exceptional
m value
h-index / years since 1st paper

62. Tip 2:
Blog
Every
Publication

63. Blog Every Publication

65. How to Write a
Blog Post in
10 Easy Steps
1. Interesting Topic
2. Audience
3. Outline
4. Main Idea, “The Lead”
5. Body of Post:
6. Magnetic Title
7. Compelling Subheading
8. Graphics
9. Hyperlinks
10.Call to Action
Michael A. Gisondi, MD
Stanford University

66. Main Idea
Background &
Evidence
Other
Information
Credit: ALiEM.com

67. Further
Reading

68. Tip 3:
Amplify
Others
PEARL: Retweet! (Don’t just like)

70. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

71. Who is your audience?
What is their likely social
media platform?

72. Where are your learners?

75. ‘Skinfluencer’ vs. Dermatologist
Who to trust?

76. Workshop
Agenda
Promote Your Career Using Social Media
1. How to Build Your Platform
2. How to Disseminate Your Research
3. How to Teach
4. How to Be a Public Health Advocate

78. Use Your Platform!

79. Suggested Reading
Chan TM et al. Social Media and the 21st-Century Scholar: How You Can Harness Social Media to Amplify Your
Career. J Am Coll Radiol. 2018 Jan;15(1 Pt B):142-148. doi: 10.1016/j.jacr.2017.09.025. Epub 2017 Nov 15. PMID:
29154102.
Husain A, Repanshek Z, Singh M, et al. Consensus Guidelines for Digital Scholarship in Academic Promotion. West J
Emerg Med. 2020;21(4):883-891. Published 2020 Jul 8. doi:10.5811/westjem.2020.4.46441
O'Glasser AY, Jaffe RC, Brooks M. To Tweet or Not to Tweet, That Is the Question. Semin Nephrol. 2020 May;40(3):249-
263. doi: 10.1016/j.semnephrol.2020.04.003. PMID: 32560773.
Cabrera D et al. More Than Likes and Tweets: Creating Social Media Portfolios for Academic Promotion and Tenure.
J Grad Med Educ. 2017 Aug;9(4):421-425. doi: 10.4300/JGME-D-17-00171.1. PMID: 28824752; PMCID:
PMC5559234.
Acquaviva KD et al. Documenting Social Media Engagement as Scholarship: A New Model for Assessing Academic
Accomplishment for the Health Professions. J Med Internet Res. 2020 Dec 2;22(12):e25070. doi: 10.2196/25070.
Erratum in: J Med Internet Res. 2020 Dec 14;22(12):e26225. PMID: 33263554; PMCID: PMC7744266.
Dong JK, Saunders C, Wachira BW, Thoma B, Chan TM. Social media and the modern scientist: a research primer for
low- and middle-income countries. Afr J Emerg Med. 2020;10(Suppl 2):S120-S124. doi:
10.1016/j.afjem.2020.04.005. Epub 2020 May 25. PMID: 33304794; PMCID: PMC7718451.

80. Feedback or Questions?
mgisondi@stanford.edu