This document discusses using social media in healthcare. It begins with an introduction to the presenter and an overview of topics to be covered, including differences between healthcare and social media, lessons learned, and tips for effective social media use. Examples of popular social media platforms and healthcare-related groups on LinkedIn are provided. The document emphasizes building relationships through social media and provides strategies for reducing the gap between social media promotion and healthcare adoption. Advice from a poll on improving healthcare through social media is summarized. Resources for continuing education on social media and healthcare are listed at the end.

1. EHL ONLINE PRESENCE
APRIL 24, 2014
Paul W. Gallant, CHE, PhD(c), MHK, BRec (TR)
President, Gallant HealthWorks & Associates
Specialist Consultant
Website: www.GallantHealthWorks.com
Twitter: @HealthWorksBC
LinkedIn: http://www.linkedin.com/in/paulwgallant
Special Thanks to Belinda Chen for her assistance

2. OVERVIEW
 Context: About you – yourTwitter handle if applicable
 Your experiences with social media
 The GAP: Health careVs Social Media
 Lessons learned
 social media current trends
 different types of social media
 what works best for me
 tips on how to use SM effectively
 social media for the job hunt
 Discussion & questions
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3. ABOUTYOU
Recently encountered the health system or health
issues yourself or a family member/friend did?
Use social media as a formal part of your current
job?
Know the key health care system(s) challenges
Ever plan on changing a job, location of work,
meeting new people?
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4. GOOGLEYOU
 you will probably or hopefully find that the first entries that
come up areTwitter profile, LinkedIn profile, Facebook page &
professional profile
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5. A BUSY WORLD
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Source. http://blogs.usembassy.gov/germany-forthepeople/social-
media/

6. 6
Health Values Social Media Values
Risk averse Risk taking
Information from authoritative
sources
Network Reputation
Privacy and security regulated Anyone can publish anything
Data tightly controlled Information freely distributed
Tight intellectual property Use licenses with few restrictions
Social Media is “Disruptive”
Edward Bennett
Director
Web / Communications Technologies
University of Maryland Medical System

7. 7
Source.
http://cardinalwebsolutions.com/blog/social
-media-trends-for-2014

8. TOPTRENDS
SM IN HEALTHCARE
Patient engagement – patients say that SM affects their choice of provider in some
way
Do ItYourself Health Sites – More patients are taking a do-it-yourself approach to
their treatments & looking to connect with sites that can offer guidance.
“Edutainment” sites - growing trend of online sites that offer health & wellness tools
or “edutainment.”
PredictingTrends –The next big thing will be predictive analytics. Healthcare
providers will be able to use people’s conversations online to predict large scale health
events, like flu outbreaks. Health systems will be better able to prepare with staffing
and supplies before their clinics become swamped with sick people.
Listening more: With more ways to communicate than ever, it’s important for
healthcare providers to take the opportunity & listen to what their patients are saying.
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9. OVERVIEW OF #SM
 https://www.youtube.com/watch?v=1pahLo5TTy4
 WatchThis…..
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10. GROUPS ON LINKEDIN
RELATEDTO HEALTHCARE (SAMPLE)
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11. BRIDGETHE GAP
Build Relationships
Connect Communities
Using A Successful &
Informed SM Strategy
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12. CREATING COMMUNITY
“HCSMCA” VIA COLLEENYOUNG
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Sample of Health Care Social Media Canada moderators | Design by @AlainaBCyr
Extracted from #hcsmca infographic Sept 2010 to Oct 2012: Used by permission.

13. CANADA HEALTH & HEALTHCARE CONSULTANTS
- LINKEDIN 5+YEARS EXPERIENCE
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14. CREATEVALUE &
INTEGRATE NETWORKS EXAMPLE: PAPER.LI
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15. TWITTER: JOIN A LIST LET
SOME ELSE DO SOMEOF
THEWORK FORYOU
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16. TURN
TWITTER INTO A
POWERFUL JOB SEARCHTOOL
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So what are just some of the
high-level benefits of bringing
a social media strategy into
the job search mix?

17. BEYOND LINKEDIN:
LEVERAGETHE POWER
OF SM (PART 1) BY DANA LEAVY
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18. 1. CREATE MORE
……………………..REACH
 Social media gives employers a place to find & engage with you
based on criteria that’s of interest and value to others (them
vs you).
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19. 2. MEETTHE
PROFESSIONAL
STANDARDS
 Platforms like LinkedIn are considered a professional standard &
a key component of your online brand presence.
 Google+ is following suit presenting your work to potential
employers and clients.
 These days, an online portfolio that’s easy to access in one
click is essential.
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20. 3.TELL A STORY
 Twitter is a great way to reach out and connect with peers in
your field, and build more visibility around your industry-
relevant blog.
 Helping you tell a story about your career: way more impactful
than a formalized list of experience & skills (that’s important
too).
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21. 4.TAKE ADVANTAGE
OF SEO SEARCH ENGINE
OPTIMIZATION
 The bigger a presence you have, and in the most appropriate
places, the likelier you are to be found by those searching for
qualified candidates in your field.
 Being on the larger networks will boost your search optimization
as well.
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22. MARKET:
SKILLS & EXPERTISE
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23. #HASHTAGHTTPS://WWW.YOUTUBE.COM/WATCH?V=57DZAMAOUXA
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Click here to access this
YouTube Clip or cut/paste the
link below into your browser.
https://www.youtube.com/watch?v=57dzaMaouXA

24. HEALTH CARE &
SOCIAL MEDIA
“There is currently widespread
discussion among health care professionals, academics,
social media observers and the
public about how social media can
and should be used in health care.” CMA 2011
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25. EXCELLENT RESOURCE
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26. STRATEGY
 Where am I or where are we now (my organization)
 Where do we want to be?
 How do we get there?
 How do we know when we are there?
 How do we know an improvement is an improvement or a
change is a change?
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27. EXAMPLES RELATIONSHIP
STRATEGIES: LINKEDIN GROUPS
A few of mine:
 Join, create & connect a pan-Canadian online network of
experienced health leaders, health professionals as a resource
 Create a safe environment to build relationships
 Have polling pool to bounce ideas off & inform decisions
 Person-centred health focus
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28. 28
Source.
http://infographicaday.com/social-
media-checklist-daily-reminder/

29. LESSONS LEARNED
 Build relationships not just followers
 Set realistic goals
 Make strategic choices to manage limited resources: time
commitment
 Encourage positive conversation
 Continue to use tech to manage efficiencies (HootSuite,TweetDeck)
 Seek feedback
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30. Results Social Media Strategy
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31. THERE’SA LARGE GAP BETWEENTHOSEWHO
PROMOTE SOCIAL MEDIA'S USE & HEALTH CARE
ADOPTION OF SOMETOOLS…
Response Chart Percentage Count
Agree Strongly 38% 20
Agree Somewhat 48% 25
Disagree Somewhat 8% 4
Disagree Strongly 0% 0
Unsure 2% 1
Other, please specify: 4% 2
Total Responses 52
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32. POLL:ADVICETO IMPROVETHE
QUALITY OF HEALTHCARE
Leverage existing on-line communities where possible
Build bridges & not divides.
Meet health leaders/policy makers part-way & understand their
world
Let everyone rate any healthcare provider
Consider SM as a new communication tools & use appropriately
Use it to engage with & create positive health care experiences
for all BC.
Treat it like another communications channel (i.e. same process
for approvals, uses etc.)
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33. POLL: ADVICE CONT’D
 Get physicians onboard
 Advice to health care pros: learnTwitter & discipline yourself to
30 mins a day.To health care orgs: develop a SM strategy & use
it
 Encourage staff to use their devices in a professional manner
when caring for patients & in view of health care users
 Older leaders in the field need to not only embrace but be open-
minded & learn how useful social media can be in the work place
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34. ADVICE CONT’D
(GHWA POLL)
 Link its goals with corporate strategy.
 use narrative reporting, it's easier for community members
to understand high level changes/decision making
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35. ADVICE CONT’D (GHWA POLL)
 Organizations need to work it into work plans, evaluations,
outcomes etc. & not just have it as an 'extra’
 Listen to the frontline staff they have the best ideas
 Let's think about how we can better help our colleagues
and learn through each other's mistakes.
 Don't rely on it, it really isn't as pervasive as we all seem to
think.
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36. RESOURCES
 BSPSQC
 Change Foundation (Toolkits)
 BCPSQC Social Media Bootcamp
Including Paul Gallant HERE (SlideShare)
 Canadian Medical Association
 OnTwitter @hcsmca @hcsm
 #hcsmca #HCLDR #CdnHealth Hashtags
 LinkedInGroups: EHL, CCHL, HCSMCA,
CHHC, PCH, Health Care Leaders…
 MayoClinic
www.GallantHealthWorks.com
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37. BEYOURSELF &
BE KIND ON SOCIAL MEDIA & IN LIFE
Discussion, Questions &
FeedbackTime
Email: info at GallantHealthWorks.com
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