Using traditional methods of sharing research results - journals, conference presentations - have done an arguably poor job at true knowledge dissemination, both to other researchers and to those outside the field of study. In this presentation, I shared some tips for, and some examples of, increasing awareness and uptake of research results through social media strategies.
Ofbci media slideshow (for december 1, 2011)Serve Indiana
Presentation given on December 1, 2011 to Indiana AmeriCorps program directors about media relations and media usage to get the word out about your program
Building a Collaborative Content Process. ... The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,”
http://www.iperidigi.com/in/chennai/seo-company-in-chennai/
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
ComSciCon is a series of workshops on science communication led and attended by graduate students. From April 12th-13th, Useful Science Director Maryse Thomas joined students at ComSciCon Pacific Northwest 2019 in Seattle and delivered the keynote address, encouraging students to take the plunge and kickstart their own sci-comm initiatives.
Ofbci media slideshow (for december 1, 2011)Serve Indiana
Presentation given on December 1, 2011 to Indiana AmeriCorps program directors about media relations and media usage to get the word out about your program
Building a Collaborative Content Process. ... The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,”
http://www.iperidigi.com/in/chennai/seo-company-in-chennai/
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
ComSciCon is a series of workshops on science communication led and attended by graduate students. From April 12th-13th, Useful Science Director Maryse Thomas joined students at ComSciCon Pacific Northwest 2019 in Seattle and delivered the keynote address, encouraging students to take the plunge and kickstart their own sci-comm initiatives.
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
This presentation is part of an introductory, participatory workshop on the impact of Web 2.0 technologies on organizing. Contact the Collaborative for more information: http://www.organizerscollaborative.org
Northern New Jersey Social Media Boot Camp Kickoff, December 10, 2009 in Paramus. NNJSMBC is funded by a Berrie Innovation Grant, and this event was held at the Federation Headquarters.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
This presentation is part of an introductory, participatory workshop on the impact of Web 2.0 technologies on organizing. Contact the Collaborative for more information: http://www.organizerscollaborative.org
Northern New Jersey Social Media Boot Camp Kickoff, December 10, 2009 in Paramus. NNJSMBC is funded by a Berrie Innovation Grant, and this event was held at the Federation Headquarters.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Workshop at SciTalk '22 on strategic science communication in which we make a strong argument for focusing on behavioral goals and communication objectives as beliefs, feelings, and frames.
A presentation by Michael McPherson at the 2010 CASE District 1 Conference in Boston on January 28, 2010
Learn how independent schools are leveraging online communities such as blogs, Facebook, Twitter, Ning, LinkedIn, Flickr, YouTube, and Vimeo to support recruiting, fundraising, and alumni networking efforts. The session will review the most popular networks, explore ways to connect and engage your audience and discuss how to make the most of social media with limited resources.
Lectures: Scientists & Advocacy / Models of Science CommunicationMatthew Nisbet
Slides from class lectures and discussion in the American University course COM 589: "Communication, Culture and the Environment," Spring 2014.
http://climateshiftproject.org/com-589-communication-culture-and-the-environment-spring-2014/
This talk was given during the TIMPUYOG TALK SERIES: Integrating Social Media to Medical Practice #SocialMDs organized the UP College of Medicine Regionalization Students' Organization together with the Regionalization Program Committee held at the Buenafe Hall, College of Medicine, University of the Philippines Manila on November 15, 2019, Friday, 5:00 PM.
This presentation gave an overview on how social media can be used by medical trainees for professional development and networking.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
How to Promote Your Academic Career Using Social MediaMichael Gisondi
Presented at the Western Anesthesia Residents Conference 2021, sponsored by the Department of Anesthesia, Perioperative, and Pain Medicine at Stanford School of Medicine.
A presentation to the World Nutrition Summit 2021 (Cape Town, March 4-6) on how low-carb activists and insulin resistance scholars can make responsible contributions through their digital voices.
An invited talk given to a group of neuroethics researchers. The focus of the discussion was how we might think about the likely outcomes of engagement activities. This is similar to some previous talks but also includes some new bits and pieces that reflect our continued effort to work through these ideas. Appreciated the chance to share.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
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Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
3. WHY SOCIAL MEDIA?
Because how we have
traditionally disseminated our
science - journals, conferences -
has not maximized its potential
for changing our practice and
policy.
4. Opportunity Areas
Percent research that fails to be adopted
into clinical practice
86
Years estimated to adopt evidence into
practice and policy changes
17
Million new publications each year
2.5
Tutelman et al., 2018
5. GETTING STARTED
Block off an hour, grab a coffee,
and a notebook, and sketch out a
personal communications plan
for your work.
6. Who are you targeting?
Audience
Put Your Ideas in a Plan
For each audience type, list
your objectives
Objectives
How will you engage with
them?
Strategy
Depending on breadth of plan,
divide and conquer
Resources
Measure how well it worked, so
you can adjust as needed
Evaluation
8. Who are you targeting?
Audience
Put Your Ideas in a Plan
For each audience type, list
your objectives
Objectives
How will you engage with
them?
Strategy
Depending on breadth of plan,
divide and conquer
Resources
Measure how well it worked, so
you can adjust as needed
Evaluation
9. Build
Relationships
Meet wide range of
individuals...
Uncover Breadth
of Perspectives
...and learn from each
other.
Promote Your Own
Work
Enable sharing to diverse
audience
Have Better
Conferences
Engage in real-time
discussions behind the
scenes
Recruit More
Participants
If design permits,
opportunities to increase
sample size
Find Emerging
Evidence
Participate in rapid
knowledge exchange
10. Who are you targeting?
Audience
Put Your Ideas in a Plan
For each audience type, list
your objectives
Objectives
How will you engage with
them?
Strategy
Depending on breadth of plan,
divide and conquer
Resources
Measure how well it worked, so
you can adjust as needed
Evaluation
12. Who are you targeting?
Audience
Put Your Ideas in a Plan
For each audience type, list
your objectives
Objectives
How will you engage with
them?
Strategy
Depending on breadth of plan,
divide and conquer
Resources
Measure how well it worked,
so you can adjust as needed
Evaluation
13. Some Ideas
for Evaluation…
• Volume: Frequency count of
conversations
• Reach: Spread of your message
• Engagement: How people interact
with the content
• Influence: Who is interacting?
14. "LIKES DON'T PUT FOOD
ON THE TABLE"
Definition of social media:
Forms of electronic communication (such
as websites for social networking and
microblogging) through which users
create online communities to share
information, ideas, personal messages,
and other content (such as videos).
21. It's doing that publically funded
research, and its potential
applications, a disservice."
- Clayton Lamb (@ClaytonTLamb)
...SCIENTISTS ARE DEALING WITH APPLIED PROBLEMS
THAT THE PUBLIC CARES A LOT ABOUT. SO WHEN
SCIENCE GETS STICK IN THE CIRCLES OF ACADEMIA AND
DOESN'T MAKE IT OUT TO THE PUBLIC
22. References
Navigating your Social Media Presence: Opportunities and Challenges.
Tutelman PR, Dol J, Tougas ME, Chambers CT. Navigating your social media presence: Opportunities and challenges. Clin Prac Ped
Psych. 2018; 6(3): 289-298. DOI: 10.1037/cpp0000228
Using Social Media as a Research Recruitment Tool: Ethical Issues and
Recommendations
Gelinas L, Pierce R, Winkler S, Cohen IG, Fernandez Lynch H, Bierer BE. Using Social Media as a Research Recruitment Tool: Ethical
Issues and Recommendations. Am J Bioeth. 2017 Mar; 17(3): 3–14. DOI: 10.1080/15265161.2016.1276644
Visual Abstracts to Disseminate Research on Social Media: a
prospective, case-control crossover study
Ibrahim AM, Lillemoe KD, Klingensmith ME, Dimick JB. Visual Abstracts to Disseminate Research on Social Media: a prospective, case-
control crossover study. Ann Surg. 2017 Apr 26. DOI: 10.1097/SLA.0000000000002277
Editor's Notes
Our current methods of knowledge dissemination and implementation are not doing too well. For example, Tutelman et al., 2018 noted the following statistics about our historical efforts to put research into practice:
86% of research evidence fails to be adopted into clinical practice (Scott et al., 2013)
If it is, it is implemented with a 17-year delay (Morris, Wooding, & Grant, 2011).
High volume of new literature each year: estimated that over 2.5 million new papers are published each year (Jinha, 2010)
Audience
Who are you trying to target with your research findings?
Try to be as specific as possible and show that you really understand your audience and their needs (i.e. don’t just say “clinicians” – what kind of clinicians, what decision-making authority do they have, etc.?) Target audiences could include:
community-based and not-for-profit organizations
general public
health care professionals/service providers
health system administrators/managers
industry/venture capital group
media (print, TV, etc.)
patients/consumers
policy makers/legislators
private sector
research funders
researchers
Objectives
What are you trying to achieve with your KT?
You may have one overall goal, or several different goals for different aspects of your research. Here is where you may also link your research goals or objectives with your KT goals; in other words, where you operationalize your research impact. Some common KT goals include “raising awareness” and/or “promoting action”. KT goals could include:
increase knowledge/awareness
inform future research
inform/change attitudes
inform/change behaviour
inform/change policy
inform/change practice
inform/change technology
Your Goals
Very broadly, perhaps you are interested in increasing knowledge or awareness; informing practice and/or policy changes, or future research; and/or changing attitudes or behaviours.
So, to start, ask yourself: Why do you want to use social media? This is setting the objectives of your own communications plan.
Here are some examples - you can add more; you can set as many as you need to accomplish all that you want to do. Keep in mind, though, that each of these objectives will need an associated audience(s), activities, and way to measure how well you did:
Build/Expand Your Network: Directly access variety of people: decision-makers, non-profits, other academics and clinicians, patients and families. Because social media is free and widely accessible, you can connect with a breadth of individuals and meet key figures, engaging in real-time conversations about issues. Know people before the next meeting or conference.
Keep Up-to-Date on Latest Clinical Evidence: More and more, research just published or presented is also shared via social media. Case studies can be discussed quickly and you can get new ideas for practice through these exchanges. You can easily engage in dialogue with the authors and with others in your network, without the need per se for formal meetings.
Promote Your Own Research and Disseminate to a Wider Audience: You can create web-friendly visual abstracts or infographics to accompany your upcoming paper publication or talk at a conference, sharing it at the same time so that it gets more traction.
Enrich Your Conference Experiences: Participate in the “conference behind the conference” - the dialogues that are happening by conference participants, and searchable using official conference titles or “hashtags”. Or, if you cannot attend, you can watch these conversations and sometimes even the live conference in real time.
Recruit More Participants: Long gone are the days that you need to defend use of electronic recruitment methods. You can share links to study information and/or online measurement tools. Just be mindful of any ethical considerations and ensure that you have some communication strategies prepared for this.
What are you hoping to achieve by putting your science on social media?
Strategy
What is the most appropriate way to achieve your KT goal, for your given audience?
Think about the different social media tools here.
Resources
What do need to make this happen?
Is it other colleagues? Digital design resources?
To choose one or more social media platforms, ask yourself this question: What is it that you want to share?
If you want to share information in a way that builds relationships: Facebook, Twitter, LinkedIn
Can share images and videos, but these are primarily text-based platforms
Twitter is good for bite-size information, networking and engaging in discussions
LinkedIn is more formal and geared towards almost a living “resume” network
Facebook is more informal
If you want to share information visually: Instagram, YouTube
If you want to curate content that reflects interests: Pinterest
If you want to discuss topics on a more anonymous scale: various discussion board platforms like Reddit.
Evaluation
How will you know any of this worked?
Social media comes with some built-in ways of evaluating (e.g., likes, retweets or shares, # times link is clicked, etc.)
Volume: “It’s the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time.” Look to tools built into the social media platforms you’re using, as well as web hosts (e.g., Facebook Insights; Twitter Analytics; Google Analytics)
Reach is useful as a denominator to compare with other metrics, like engagements: # times article is clicked, # likes or retweets or shares
Engagement can be defined in a number of ways, and depends on what your goals are. Do you want to generate interaction (replies, comments) or spread a message (retweets and posts)?
Influence: There are services out there to help quantify influence; also interesting to look at whose messages get shared after they share yours, not necessarily by # followers alone.
Sources:
https://neilpatel.com/blog/essential-social-media-metrics/
https://blog.hootsuite.com/social-media-metrics/ This one has great tips for creating evaluation metrics!
(Re)defining Social Media
Typically, a lot of what we encounter as users of social media is produced passively:
Content is pushed to our social media feeds, either by other users or by companies, and we absorb it to a small degree, scrolling through and clicking like to show that we saw it. Increasingly, it’s become more and more disengaged.
Essentially, the user is creating content, and like throwing spaghetti at the wall, we hope that some of it sticks.
In many ways, this is similar to what we’ve done with traditional ways of sharing science. We produce a poster for a conference, and hopefully get an interaction with another human being at some point, and that our bombarding of information stands up.
I emphasize “create online communities” because it is where you are going to get the most value - the two-way communication between users, creating dialogue and language and shared meaning that will ultimately enhance and move a discussion forward.
Remember to participate! Engage with others regularly and build a following - this will take awhile but will help you to build that steady engagement.
So, if you want more networking - comment, DM, reach out to people whose work you follow, engage with people using conference hashtags!
Share your science? Think of the audience on the social media platform - key demographics using each platform – and tweak message/design appropriately.
Keeping up with latest research? Spend an afternoon to find key accounts to follow - journals, research groups, researchers. You can curate as you go - some won’t be as active, others won’t end up being as useful as others. But it’s professional development time well spent.
A great example of this was for this talk! I sent out this tweet last week to get more ideas for what I had in mind, and was delighted, not 15 minutes later, to have a reply with visual abstract and link to a paper on this very topic from the Chambers lab at Dalhousie. (Thanks, Perri!)
I also got a few more comments (3) and such, because of the retweets (4) and likes (13) that you see in the graphic.
#VisualAbstracts are a simple tool to promote sharing of your science. By boiling your results into the very, VERY essential messages, we can distill our work into lay language and ensure researchers and non-researchers will want to engage with our work. Those wanting more technical details can follow the paper link.
If you’re interested in doing more of these to share via social media, I’d recommend following @AndrewMIbrahim, a surgeon at University of Michigan: https://www.surgeryredesign.com/resources
BMJ also publishes visual abstracts: https://www.bmj.com/content/bmj-visual-abstracts
When I was working with the Maritime SPOR SUPPORT Unit (MSSU), we hosted a couple of these “tweetchats”, the most successful of these being held immediately after a webinar. (We’ve found that this model helps to keep conversation flowing.)
You can be successful in these by, again, drafting a communications plan: in this case –
Identifying who you want to target in general and then specific users/accounts to help spread the word;
Creating a quick graphic that others can share
This graphic has the specific hashtag that can be used to a) tag all the tweets for your chat participants; and b) help you summarize all the great points once completed.
Creating a “script” with specific times attached to each tweet; you can put these in Twitter to make sure word counts are acceptable, then storing it in a Word document.
Having a couple of people, if possible, help is good. One can send out the questions according to your schedule; another can help poke and prod discussion (if needed!)
Canva.com is free and is a really great, user-friendly resource for graphic design.
This example is how you can search conversations on social media to help inform your own practice.
#HowTo Engage Patients is an open-access Google site that I made to house all of the tweets freely available under the hashtags #HowToPtEngagement and #HowNotToPtEngagement.
I started following these two conversations; first, the negative, as stories were shared about examples of poor patient integration into healthcare research; this then was flipped to mention more positive experiences. As a burgeoning health research professional, I started the website initially as a way to keep all these great thoughts and blogs and references in one spot, as well as find a way to categorize into the emerging themes. But I also wanted to ensure proper acknowledgement for all the quotes, too. I was updating it about once a quarter, until the last update; the individual who started the hashtags, @couragesings, has suggested a re-tooling since the hashtag has simmered down, and so they are currently making suggestions that I can upload.
(I want to contrast this activity with other activities that use social media as a source of data, especially without consent and/or using deception to procure said data. To that end,I would suggest you peruse the literature and consult your local ethics departments on these practices. One such article recently published is by Chiauzzi and Wicks (2019):
Chiauzzi E1, Wicks P#1. Digital Trespass: Ethical and Terms-of-Use Violations by Researchers Accessing Data From an Online Patient Community. J Med Internet Res. 2019 Feb 21;21(2):e11985. doi: 10.2196/11985.
What’s your voice? Your online brand? Spontaneity but always considering the voice
Consider yourself and your online presence as a “brand”, and be strategic.
Personalize how you say things, how you share things. These platforms allow for a bit of personality to shine through, so don’t be afraid to do that.
Positive correlation between social media engagement and traditional ways that we have measured scholarly activity (Pascoe, 2018); this is important, as there is less time to see when the paper reaches people and is cited in other publications - as opposed to waiting for that year or two for the publications to accumulate
We need to do better to share our work and ensure that it is used to improve decision-making in practice, and healthcare policy development.
One such method can be the use of social media to share our science.
Additional Resources You Can Check Out:
Five Ways Scientists SHOULD Be Using Twitter:
http://hellophd.com/2017/03/069-5-ways-scientists-twitter
The Benefits of Twitter for Scientists
https://www.americanscientist.org/blog/macroscope/the-benefits-of-twitter-for-scientists
Twitter Newbie? A Scientist’s Guide
https://tipbox.abcam.com/twitter-newbie-a-scientists-guide/