The UW-Madison Comics Club sold 78 shirts and 28 tote bags for a total of $1,290.48 in sales and $53.53 in profit. The club was started in 2015, has locations in the WID Image Lab and Humanities Building Room 6131, and uses social media, flyers, emails, and word of mouth for marketing. They faced challenges getting their design approved, respecting the artist's boundaries, and getting the word out about the club. Their key lessons were to find customers first, focus on marketing, and have a good relationship with service providers.