Wida Search is a UK-based SEO agency established in 1998 with 20 employees across 5 offices. They have over 2,000 developed websites and a 98% client retention rate. Their services include on-going SEO and PPC management without long-term contracts, as well as free consultations and support. SEO involves both technical optimization of websites as well as link building, content creation, and social media engagement to improve search rankings organically.

1. Wida Search &
SEO Introduction

2. About Wida Search

3. Who we are:
• Established 1998
• 20 Employees
• Five Offices Across the U.K
• Family Run Business
• Over 2,000 Websites Designed, Built and Developed
• Vast Experience in the Industry

4. Some of the main reasons businesses join Wida Search is:
• 98% Client Retention Rate
• Competitive Quotes
• Ethical SEO methods
• Packages tailored to your needs

5. Key Benefits of joining Wida Search:
• No Lengthy Contracts
• Free Consultancy and Honest Advice
• Dedicated SEO and PPC Account Managers
• On-going Technical Support

6. What is SEO?

7. The Use of Search Engines

8. The Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)

9. SEO vs. Paid Search Ads
75%+ of all clicks go to organic
results, not paid ads.

10. SEO vs. Paid Search Ads
More than 50% of search
queries have no
paid ads at all.

11. Local SEO
Normal
Algorithm
Maps
Algorithm

12. Videos
Normal
Algorithm
Video
Algorithm

13. Shopping
Normal
Algorithm
Shopping
Algorithm
Normal
Algorithm

14. Algorithmic Ranking Factors

15. Technical SEO - Accessibility
301’s – Redirecting traffic from one Page to another Rel Canonical
Keyword Cannibalisation Duplicate Content
• Get the Right Page Ranking for the Right Query Rewriting unique Meta Titles and Meta
• Multiple pages targeting the same keywords can Descriptions for each page on the site
cause dilution of relevancy

16. Keyword Research
A Process for Choosing Good Keywords
High Volume
(many searches/month)
Low Competition Ideal Keywords!
(weak sites/pages in the top 10)
High Value
(large % of visitors convert)

17. Content
The Better Your Content, The Better Your SEO
Actual Content Community Products Platform/Data
Creating great content will get you noticed and people will start to share on social networks

18. Link Building
URL
(the link target) What Matters in a Link?
<p><a href=“http://www.widasearch.com”> Wida
Search</a> is a good resource for those seeking to
learn more about search engine optimisation.</p>
Surrounding Text
Anchor text
(may provide context on
(tells the engine what
the link’s relevance)
this link is about)
All of these elements are good to understand when thinking about links

19. #1 - Manual Link Submissions/Requests

20. #2 - Competitive Link Research/Acquisition

21. #3 - Links via Embedded Content

22. #4 - Linkbait & Viral Campaigns

23. #5 - Content, Technology & API Licensing

24. #6 - Partnerships, Exchanges & Trades

25. #7 - Paid Links

26. Different Social Networks
Users: 200mm 900mm 200mm 150mm 20mm
Users: 15mm 30mm 14mm 15mm 15mm

27. Twitter

28. Facebook

29. Google+

30. How to Manage this Data

31. Google Webmaster Tools
http://google.co.uk/webmasters - can help you diagnose and repair issues w/ your site

32. Google Analytics
http://google.co.uk/analytics - track how visitors get to you and what they do on your site

33. Great Content + SEO + Social Does Work.
Great SEO Social Link
+ + +
Content Friendly Sharing Building
=
Higher More More More
Rankings Readers Followers Influence
=
Virtuous Cycle of
Inbound Marketing!

34. Great SEO Builds On Itself
Done right, consistent, quality work + solid
SEO lead to a natural growth in referrals

35. Thank You!
Want to get in touch?
Address:
Units D-F,
Brookside Road,
Ruddington,
Nottingham,
NG11 6AT
Twitter : @WidaSearch
Email: info@widasearch.com
Call: 0115 921 4797