This document provides an index and details for a marketing plan for a new pickle brand called Nalapaka pickles. It discusses the history of pickling, reasons for selecting this product, competitors, licenses required, the product range, name, features, labeling, logo, prices, promotion strategies, distribution channels, transportation, and cost effective plans. The promotion strategies include sales promotions, advertising, event promotions, direct selling, and social media marketing. The distribution channel will be a two-level model of producer to wholesaler to retailer to consumer.
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
This project work contains all the necessary information for class 12 accountancy project
This Project Contains two part. They are as follows.
1. Principles of Management (Henri Fayol)
2. Marketing Management (On Pickles)
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
This project work contains all the necessary information for class 12 accountancy project
This Project Contains two part. They are as follows.
1. Principles of Management (Henri Fayol)
2. Marketing Management (On Pickles)
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Accountancy 12th class project work(Both Comprehensive and specific)Himanshu Mishra
I have uploaded Accountancy 12th class project work(Which Includes Both Comprehensive and specific) as per latest CBSE guidelines 2015 . This project consist of 52pages where i have uploaded 32 pages (Ledger accounts and introduction have been depleted which you can write on your own)
If any query please persist hmishra678@gmail.com (Himanshu Mishra)
business project work-stock exchange-12th classRavi Singh
business project work-stock exchange-12th class cbse project work
FOR MORE PROJECTS SUBSCRIBE MY YOUTUBE CHANNEL --- https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
FOLLOW ME ON INSTAGRAM-- https://www.instagram.com/rav_e_singh/
Download Accountancy Project of Class 12th Strictly according to the latest rules and regulations of CBSE for free (including Comprehensive Problem,Specific Problem on Ratios,Specific Problem on cash Flow Statement)
Accountancy class 12 comprehensive project (all 3 projects covered)Bhavya Namdeo
Hi guys, when i was making my accounts project i was actually confused and did not have any idea how it must look. I tried searching on internet but couldn't get help, so here i am i am uploading my project hope you guys will like it and can take help from this.
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
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Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Accountancy project for class 12. Accounts project for the year 2022-23. Accountancy project which has both specific and comprehensive project as well.
Cbse Boards internal assessment project for accountancy.
Commercial Bank and its Functions - Economics Class 12 ProjectStud Mentor
Briefly information about the Commercial Bank and its Functions. Class 12 Economics CBSE Project. all agenda of Commercial Bank and its Functions covered. See More Stuff on our Official Website : http://www.studmentor.com
Accountancy project class 11th and 12th 30 TRANSACTIONS with LEDGER CBSE B...@Jagjeet_patel
i am jagjeet patel i am sharing accountancy project class 11th and 12th travel Agency CBSE BOARD accountancy project ACCOUNTING account project TRANSACTIONS, journal with LEDGER
Make in india - The Way Ahead Class 12 Economics ProjectShivamSingh1247
This is Class 12th Economics Project as per CBSE Guideline
- Introduction
- Process
- Advantages & Disadvantages
- Challenges
- Criticsm & Concerns
- Sectors Covered
- Objective of Make in india
- Manufacturing Projects
- Infrastructure Support
- News & Statistic
- Objective of Making this Project
- Conclusion
- Bibliography
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Accountancy 12th class project work(Both Comprehensive and specific)Himanshu Mishra
I have uploaded Accountancy 12th class project work(Which Includes Both Comprehensive and specific) as per latest CBSE guidelines 2015 . This project consist of 52pages where i have uploaded 32 pages (Ledger accounts and introduction have been depleted which you can write on your own)
If any query please persist hmishra678@gmail.com (Himanshu Mishra)
business project work-stock exchange-12th classRavi Singh
business project work-stock exchange-12th class cbse project work
FOR MORE PROJECTS SUBSCRIBE MY YOUTUBE CHANNEL --- https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
FOLLOW ME ON INSTAGRAM-- https://www.instagram.com/rav_e_singh/
Download Accountancy Project of Class 12th Strictly according to the latest rules and regulations of CBSE for free (including Comprehensive Problem,Specific Problem on Ratios,Specific Problem on cash Flow Statement)
Accountancy class 12 comprehensive project (all 3 projects covered)Bhavya Namdeo
Hi guys, when i was making my accounts project i was actually confused and did not have any idea how it must look. I tried searching on internet but couldn't get help, so here i am i am uploading my project hope you guys will like it and can take help from this.
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Accountancy project for class 12. Accounts project for the year 2022-23. Accountancy project which has both specific and comprehensive project as well.
Cbse Boards internal assessment project for accountancy.
Commercial Bank and its Functions - Economics Class 12 ProjectStud Mentor
Briefly information about the Commercial Bank and its Functions. Class 12 Economics CBSE Project. all agenda of Commercial Bank and its Functions covered. See More Stuff on our Official Website : http://www.studmentor.com
Accountancy project class 11th and 12th 30 TRANSACTIONS with LEDGER CBSE B...@Jagjeet_patel
i am jagjeet patel i am sharing accountancy project class 11th and 12th travel Agency CBSE BOARD accountancy project ACCOUNTING account project TRANSACTIONS, journal with LEDGER
Make in india - The Way Ahead Class 12 Economics ProjectShivamSingh1247
This is Class 12th Economics Project as per CBSE Guideline
- Introduction
- Process
- Advantages & Disadvantages
- Challenges
- Criticsm & Concerns
- Sectors Covered
- Objective of Make in india
- Manufacturing Projects
- Infrastructure Support
- News & Statistic
- Objective of Making this Project
- Conclusion
- Bibliography
Food Losses and the farmer by Maina Kaguru, We effectSIANI
Presented as part of the Side Event at CFS 41: "Collaboration-Led Waste Reduction: From Producer to Consumer".
In Sweden, Government policy supporting collaborations intended to reduce food waste and production losses has been a great success. In part, due to the specific policy for Global Development (PGD) which supports the creation of platforms for knowledge exchange and multi-sectoral collaboration. This side event will present a number of examples of this policy-led collaboration from the Swedish context relating to the reduction of food waste and production losses throughout the whole food chain, on a global scale.
http://www.siani.se/event/foodwaste_cfs41
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How to Start Banana Wafers /Chips (Deep Fried Snack Food) Manufacturing Business? Investment Opportunities in Snack Food Industry.
Chips are the most popular sort of snacks on various occasions. Besides being salty, spicy or flavoured, consumer preference is usually for fresh quality. Potato and banana chips are popular processed food items leading to substantial value-addition. Chips are extremely popular amongst all age groups and that they are made up of various materials. This industry is extremely large and is dominated mainly by local manufacturers. Easy availability, freshness and competitive price are the most features. These products are often manufactured in any a part of the country but this note envisages.
For More Details, Click Here:- https://niir.org/profile-project-reports/profile/4737/banana-wafers.html
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Problems and prospects of agri entrepreneurship in indiaSAMEER LAKHANI
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Presentation during the Bureau of Agricultural Research (BAR) 14th Agriculture and Fisheries Technology Forum and Product Exhibition Seminar Series on August 31, 2018 at Megatrade Hall 2, SM Megamall, Mandaluyong City
US Embassy Mindanao working group presentation march 26Dan Gudahl
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
class 12 business studies project
1. 1 | page
INDEX
1. Introduction
2. History
3. Reasons for selecting this project
4. The five competitors
5. Permissions and licenses
6. Unique selling proposition of competitors
7. Range of my product
8. Name of the product
9. Features of Nalapaka pickles
10. Label of Nalapaka pickles
11. Logo of Nalapaka pickles
12. Tagline
13. Selling prices of competitors
14. Profit margin of competitors
15. Packing
16. Warehousing
17. Selling prices
18. Promotion
19. Unique selling proposition
20. Distribution channel
21. Transportation
22. Social message
23. Cost effective plans for the product
24. Cost effective plans for the promotion plan
2. 2 | page
History
Pickles are an important part of the south Indian meal. It induces
a different taste into the entire meal and is loved by almost every
person. It is also used all over the world in varied form and
flavors.
Pickling began 4,000 years ago using cucumbers native to India.
This was used as a way to preserve food for out of season use
and for long journeys. Salt Park and salt beef were common
staples for sailors before the days of steam engines. Although
the process was invented to preserve foods, pickles are also
made and eaten because people enjoy the resulting flavor.
Pickling may also improve the nutritional value of food by
introducing vitamins produced by Bactria.
The term pickle is derived from the Dutch word pekel which
means brine. In U.S and Canada, pickle, almost means pickled
cucumbers except when it is used figuratively.
3. 3 | page
Reasons for selecting
this product
Pickles are widely known and are used more or less as
household item making it an essential in the south Indian meal
and people love it.
The sales of pickle can be made huge as it is in Fast Moving
Consumer Goods (FMCG) product in the current south Indian
market.
Pickles have a wide variety in its flavors which provides us a
large range of products to be sold depending upon the tastes of
the individuals.
All pickles have a similar manufacturing process, which reduces
my cost on the equipment and building.
Also, pickle is my favorite part of the meal.
9. 9 | page
Permissions and licenses
The food safety and standards regulations, 2011 govern the
aspect of license and registration of a food business operator.
All food business operators, according to regulation 2.1 of
licenses and regulations act, should be licensed. Hence no
business shall commence without it.
Food business operators should also register under employee’s
provident funds and miscellaneous provisions act, 1952, it is
important for us as we are engaging more than 20 employees.
10. 10 | page
Unique selling proposition
of the competitors
prepared to delight, all taste good
Treasure house of tasty treats galore.
Made with traditional recipes, handed down through
generations.
Authentic, distinct and healthy.
Delicious flavors that assures quality.
Range of my product
11. 11 | page
We have a variety of pickles which are listed below:
1. Mixed pickle
2. Stuffed green chili pickle
3. Tomato pickle
4. Lemon pickle
5. Madras thokku
6. Onion pickle
7. Lime south Indian style pickle
8. Karnataka cut mango pickle
9. Kerala vadu pickle
10. Mango pickle
11. Punjabi pancharanga pickle
12. Green chili pickle
13. Andhra avakaya garlic pickle
14. Andhra tomato pickle
15. Bitter guard pickle
16. Sweet and sour pickle
17. Amla pickle
18. Gujrathi pickle
19. Jackfruit pickle
12. 12 | page
Name of the product
The product is named as Nalapaka pickles.
Long ago during the time of the Mahabharata there lived a king
called Nala maharaja in the kingdom of nishadha. He was the
son of veerasena. Nala is known for his skill with horses and
culinary experience and expertise. He was believed to be the
best cook in the entire universe.
When the food prepared is delicious, person in south India
comment that it is truly Nalapaka, meaning thereby that it is
food cooked by Nala maharaja himself.
Hence, I have made my pickle brand as Nalapaka to give the
feeling to my customers that my pickles are one of the best and
most tasty in the entire universe.
Features of Nalapaka pickles
13. 13 | page
Manufacturing process of Nalapaka pickles in completely eco-
friendly. We utilize solar energy for our electricity supply.
They are seasoned using electric stoves which makes it eco-
friendly and don’t barn the environment.
The raw materials used in the manufacturing process is grown in
a private form owned by caver food processing through 100%
organic techniques which ensures original taste and quality of
the pickles.
Since the raw materials are organically produced the pickle is
healthy.
The product is packed in recyclable plastic sachets and battles
keeping in mind that the environment is important.
Label of Nalapaka pickles
16. 16 | page
NOT JUST NEARLY A PICKLE ,BUT REALLY A PICKLE
The tagline is so because we don’t manufacture nearly a pickle,
we manufacture really a pickle.
We use the original methods in which pickles are manufactured,
that is, not machines but people work to make Nalapaka pickles
taste the best and original.
Hence, not just nearly a pickle, but really a pickle.
Selling price of competitors
Brand and
weight
100g 200g 300g 400g 500g 1kg
18. 18 | page
The percentage price margins are arrived to the conclusion by
taking the product design and manufacturing cost of Nalapaka
pickles.
Packing
1. The 5g and 10g sachets are packed in plastic sheets.
recipe pickle pickles pickles pickles
Producer 16% 16% 16% 16% 16%
Wholesaler 34% 34% 34% 34% 34%
Retailer 50% 50% 50% 50% 50%
19. 19 | page
2. The 100g, 300g, 500g, and 1kg packs are packed in plastic
bottles which can be recycled or reused.
3. The 5g and 10g sachets which can be used during travel.
4. These containersand sachets will be loadedinto cartoon
boxes which are then transported to the wholesalers.
Warehousing
For Nalapaka pickles there will be two warehouses. One
warehouse near the manufacturing unit and another one in the
farm.
20. 20 | page
The warehouse in the farm will be used to store seasonal fruits
like mango etc, for future utilization. The warehouse at the
manufacturing unit will be used to store the finished products
and transport it to different locations.
The warehouse in the farm will have a huge refrigeration units
which can keep the fruits and vegetables from getting rotten.
Selling prices
21. 21 | page
Weight Price to
wholesaler
Price to
retailer
Price to
consumer
5g 1 2 3
10g 3 4 5
100g 10 13 17
300g 45 55 75
500g 90 100 120
1000g 150 190 250
Promotion
The five ways will promote Nalapaka pickles :
1. Sales promotion
2. Advertising
3. Event promotion
4. Direct selling
22. 22 | page
5. Social media marketing
Sales promotion:
It is the benefit given to the customer with the same price for
shooting up the sales of any given commodity.
Nalapaka pickles will have an introducing offer of 20% extra
in sachets. In bottled pickles the consumers will get 10g
sachet free of a different flavor.
Advertising: Nalapaka pickles will be advertised
through various mass media like television advertisements,
radio, magazines, newspaper, etc.
Event promotion: Nalapaka pickles will exhibit
its product range in various events related to the food
industry. Also Nalapaka pickles will sponsor such events
once a year.
23. 23 | page
Direct selling: Nalapaka pickles will be sold door to
door by designated sales personnel. This will support our
objective to make Nalapaka pickles a household brand.
Social media marketing: Nalapaka pickles
will also be promoted in one of the most cost effective
marketing, i.e. social media marketing. Through social media
marketing we will reach a large number of people with very
less cost. Various social media platforms include Facebook,
Twitter, linked in, Google and YouTube.
Unique selling proposition
The U.S.P of Nalapaka pickles is the fact that the product is
manufactured organically.
24. 24 | page
All the raw materials are graven organically in a private form
with organic methods which ensure quality and originality of the
goods.
This intern affects the taste of the finished pickle, making it
better.
Distribution channel
Producer
Wholesaler
25. 25 | page
Retailer
Consumers
The channel used by Nalapaka pickles is two level distribution
channel.
Reasons:
1. Pickle is a consumer good and the two level distribution
channel is mostly used in the case of consumer goods.
2. It is most cost effective.
3. It covers a large market.
Transportation
To ensure that the cost of transportation is controlled and can
easily monitored, the transportation will be the firm itself.
26. 26 | page
The firm owns piaggio apc trucks which can be used for
transport of finished goods from the warehouse to the
wholesaler’s warehouse. These trucks can carry a large amount
of load and also perform equally. They can travel up to a speed
of 55kmph and also give in a mileage of 30kmpl, making it one
of the most efficient goods transport vehicle.
For transportation of the goods across cities, trucks will be used.
The size and capacity of the truck depends upon the quantity of
the goods to be transport.
The trucks are not owned by the firm and such transportation is
outsourced to a local service provider.
Social message
Malnutrition is a condition that results from eating a diet in
which nutrients are not enough such that it causes health
problems and sometimes even death.
27. 27 | page
Every second child in India suffers from malnutrition and 42.5%
Indian children are its victims. These figures are a wakeup call
and we must do our utmost at a time when Indian economy is on
a strong growth trajectory creating public awareness on the
different dimensions of malnutrition is a key requirement and I
hope the campaign creates an enabling social environment to not
only understand but also take informed collective action.
Cost effective plans
for the product
Nalapaka pickles are manufactured keeping in mind the quality
of the pickles while the costs are reduced.
Hence, the firm produces the raw materials on its own, ensuring
quality of the raw materials while significantly reducing the
28. 28 | page
costs by completely mollifying the costs of the agents who
generally provide such raw materials.
The costs of manufacturing process is also significantly reduced,
since we shall utilize very little machinery and more number of
people, which will also provide employment to the rural
residents, while reducing my costs significantly.
Cost effective plans for
The promotion plan
Sales promotion: Introducing offer will be provided on
all flavors of pickles. The free samples given along with larger
quantities will be samples of flavors of pickles that are sold less
when compared to the other flavors in the product range. Hence,
trying to make these un popular flavors popular.
29. 29 | page
Advertising: Cost can be reduced for television advertising
and newspaper advertising but the other media have constant
cost which when reduced also reduces effectiveness. The
television advertisements will be short using standard cameras
and original locations which reduces my cost on the equipment
and studio setup. Instead of running an advertisement on the
newspaper it is more cost effective to introduce pamphlets into
the newspaper.
Event promotion: Event promotion are second most cost
effective means of promoting after social media marketing. It
helps in generating genuine leads along with branding amongst
your extract target audience. Hence, no money is wasted on
promoting the brand out of the target audience.
30. 30 | page
Social media marketing:it is the most cost effective
means of promotion with very effectiveness. Using social media
promotion we can filter the people who will view my
advertisements or follows us over these platforms. This again
ensures that we don’t leave the target market unnecessarily, it
also helps in deciding during what time interval my
advertisement must run on the platforms.
Conclusion
From this marketing research I have understood the importance
of marketing mix. I have learnt to take the necessary decisions
regarding the 4p’s of marketing, i.e. product, place, price and
promotion.
31. 31 | page
I have learnt the following from the marketing research:
1. Gathering and analyzing market information.
2. How to design a product and the factors abiding it.
3. Branding
4. Pricing the product
5. Distribution
6. Transportation
7. Shortage and warehousing
The 4p’s of marketing play a very vital role in any business
and negligence of the 4p’s of marketing is impossible in a
successful business.
Bibliography
https://www.priyafoods.com/India/pickles.htm
https://www.mothersreciepe.com/product.aspx?id=mq