This document outlines the key elements of an effective project proposal. It discusses that a proposal is a request for support and funding for a project plan. The contents of a proposal should include an introduction of the proposing team, a description of the proposed project including objectives, strategies and activities, a monitoring and evaluation plan, identification of team roles, and a proposed budget. The document recommends structuring a proposal with sections on rationale, objectives, strategies, activities, monitoring and evaluation, team structure, and budget. It emphasizes that a good proposal is based on a well-developed project plan.