The document outlines a training course on project proposal writing for fundraising, detailing essential components such as defining project proposals, understanding funder priorities, and articulating project goals. It emphasizes the importance of strategic alignment with funders and provides guidance on planning, partnership identification, and beneficiary description. The training includes practical tools like project work-plans and financial frameworks to enhance proposal effectiveness.

1. PROJECT PROPOSAL WRITING
FOR FUNDRAISING

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
COURSE OBJECTIVES
 What is a project proposal for funding?
 The fundamental principles underpinning successful
project proposals?
 Brief overview of the funding market.
 Planning your proposal writing – the typical questions
asked by funders.
 How to describe your organisation to attract funders’
interest .
 Articulating the purpose of your proposal to demonstrate
strategic fit with funders’ priorities .

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
COURSE OBJECTIVES
 Describing projects beneficiaries and partners.
 Developing your “Project Need Statement”.
 Linking expected achievement to “Goals & Objectives”.
 How to clearly communicate your project approach.
 Model for developing project work-plan (Gantt Chart).
 Tackling the financials– budgets and management.
 Project management plan- monitoring & evaluation
 Demonstrating sustainability of your project
 Finalising your proposal writing & submission

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WHAT IS A PROJECT PROPOSAL
 It is much like a business plan
 Usually prepared for people who are not familiar
with either your organisation or your project
 The proposal plan gives the reader all the
information needed about you and the activity
you have in mind.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
WHAT IS A PROJECT PROPOSAL
 In the same way a bank needs to see a business
plan before issuing you a loan, a funder needs to
see a project proposal.
 Development agencies are not only interested in
the management and financial parts of your
business or project, they have strong interest in
the development aims.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
WHAT IS PROJECT PROPOSAL
 A proposal for funding a project; Usually contained a
well co-ordinated plan of activities designed to provide
measurable solutions to a specific problem, in order to
accomplish social and economic benefits for a target
market or beneficiary.
 Fundamentally requires the proposer to think about
what the funder’s needs are – what is in it for the funder.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
THE FUNDAMENTAL PRINCIPLES OF A
SUCCESSFUL PROJECT PROPOSAL
To get a project off the ground, money is only
part of the challenge.
 A successful project is built on:
- Great ideas that meet real needs
- Goals that can be achieved

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
THE FUNDAMENTAL PRINCIPLES OF A
SUCCESSFUL PROJECT PROPOSAL
- The right people and resources to carry out the
project
- Strong commitment and participation in
developing the project and making decisions on
management and delivery.
- Excellent management skills & plans for
sustainability

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BRIEF OVERVIEW OF THE FUNDING
MARKET
 Over 2500 major grant giving organisations.
 Over 8000 foundations and charitable trusts

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
WHAT IS IN IT FOR FUNDERS –
NEED STATEMENT
 Funders have strategic plans they must meet and they
need proposals with strategic fit.
 Proposal should be checked for alignment and must
communicate:
-Why a project deserves to exist?
- What is the problem you are trying to solve?
- What is the issue you wish to address?
- What groups of people are affected – profile, number,
age, gender (this is your target beneficiaries/ market)?
- Is the problem currently being addressed?

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
WHAT IS IN IT FOR FUNDERS –
NEED STATEMENT
- How is the problem currently being addressed and by
whom?
- What are the present strengths and weaknesses of those
addressing the problem?
- How much will it cost to deliver the project?
- Who will be involved in the delivery?
- How will the project be managed?
- When do you expect to achieve the key milestones?

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
WHAT IS IN IT FOR FUNDERS –
NEED STATEMENT
So there are two areas in which your proposal must
convince funders that you deserve its support:
 You will contribute to development in a target
community
 You are capable of managing the resources to meet your
dream

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
PLANNING YOUR PROJECT
PROPOSAL WRITING
A . About Your Organisation- ensure this is interesting and
inspiring. Include:
 Background of your organisation or group
 How it started and why it started
 Its core activities and services
 Its experience, skilled people involved, third party
support
 Past accomplishment with other projects.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
PLANNING YOUR PROJECT
PROPOSAL WRITING
A . About Your Organisation- Example
ABC Charity is an international organization working with people who have
disability including persons who are blind, deaf, mobility impaired, as well as
parents’ groups. It was created to help people with disabilities help them-
selves. Activities include leadership training, public education, and income
generation. Every year we organize international events during the disability
week to highlight the need for a change in public services that are not
disable friendly. We are renowned for our radio interviews, training
workshops and talent shows. This year we hope to make our events even
bigger with an international training seminar for people with disabilities.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
PLANNING YOUR PROJECT
PROPOSAL WRITING
B . Who are the partners working with you?
 Demonstrate you have other organisations involved in
the project
 State who they are and describe their involvement
 If you have been involving government bodies or other
businesses, even if only for funding, this support adds
strength to your proposal.
The involvement of other organizations in your project
shows that you have support from your community and
can access skills you might not have within your
organisation.

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SUPPORT LIMITED 2011 “Helping You Build Capacity So That You Can Achieve Your Objectives & Goals”
PLANNING YOUR PROJECT
PROPOSAL WRITING
C . Who are the beneficiaries?
 The beneficiaries are the people on whose behalf the
project is being organized.
 The beneficiaries include the participants who will
benefit directly from their involvement in the project.
 There will be indirect beneficiaries, who may not be
active in the project but whose lives will be affected
nonetheless.

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CONCLUSIONS
THIS IS A SAMPLE OF OUR TRAINING COURSE MATERIALS. THIS
COURSE COMES WITH OVER 60 SLIDES AND WE ARE SHARING
THIS TO YOU. YOU CAN ALSO GAIN IMMEDIATE ACCESS TO OVER
2500 FOUNDATIONS AND CHARITABLE TRUSTS OFFERING GRANTS
WHEN YOU SIGN UP.
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