This document discusses the role and responsibilities of a project sponsor. It emphasizes that leadership is about people, not organizations or plans. A responsible leader communicates well, is authentic and innovative, and cares about their people. The project sponsor needs to balance responsibilities, focus on objectives and project success, and delegate lower level work. Good communication is vital for the sponsor, including asking questions and being aware of potential biases. The sponsor oversees multiple stakeholders and ensures accurate two-way communication between organizations.

1. The Sponsor
as a
Leader
Ian Cribbes
The Leader
as a
Sponsor

2. The Good
The Bad
The Undecided

3. BAE SystemsIMC&T Ltd
CSE Aviation
Oxford
CAA

4. Leadership is all about People
It’s not about organisations
It’s not about plans
It’s not about strategies
It’s about people motivating people to get the
job done
You have to be People-Centered
Quote from Colin Powell

5. Leadership / Sponsor

6. Leadership is an ongoing
encounter with conflicting
ideas of responsibility
A responsible leader must
be authentic, innovative
and caring
The four most powerful
words in leadership “What
do you think?”
Leaders must communicate
well to create the
chemistry of trust
LEADERSHIP
Reference: Institute of Leadership & Management

7. The
Sponsor(s)
Project team

8. Role of the Project Sponsor (SRO)

9. The project sponsor
needs to be an
expert at balancing

10. Responsibilities of the Project Sponsor

11. Key Characteristics

12. Selection of
the SPONSOR

13. Butterfly
Reluctant
Incompetent
Absent
Hot & Cold
Barriers to good Leadership / Sponsorship

14. • Stop doing your day job
• Delegate lower level work
• Focus on the key objectives
• Project success

15. More Strategic Control for Less Effort
Michiel van der Molen - April 11, 2016

16. Accurate communication
vital

19. Director
Customer
Equipment
Maintenance
Director
Customer
Engineering
Director
Customer
Specialist
Training
Director
Customer
Flight
Operations
Director
Customer
Security
Director
Customer
Specialist
Equipment
Customer
Training
Department
Customer
Flight
Operations
Programme
Manager
Customer
Maintenance
Department
Contract oversight –
Customers site
Contract oversight -
UK
Company Training
Department- UK
Company Training
Governance - UK
Company Aircrew
Training - UK
Company Training
Coordinator - UK
Engineering Teams – UK
Engineering Teams
– UK (External)
10 different
organisations
Company
Vice President
Operations
Customer
CEO / CFO
Key:
Regular Communications
Informal Communications
Critical Path
Stakeholder / Communications Matrix
External
Sponsors
Internal
Sponsor

20. Method of Communication
Don’t assume - ASK
Face2Face
Video link
Telephone
Email
Written

21. Conscious bias
Un-conscious bias

22. Conscious Bias
• Aware
• Intentional
• Responsive
Un-conscious Bias
• Unaware
• Without realisation
• Memories outside
We live in a multi …….. society

23. Cultural
Awareness

24. Emotional Intelligence
Perhaps only part of
the picture

25. EI
IQ SQ
The
whole
EI – Emotional Intelligence:
Emotional dexterity, communication
and collaboration.
IQ – Intellectual Intelligence:
Cognitive dexterity, focus and strategic
thought.
SQ – Spiritual Intelligence:
Spiritual and ethical capacity and
intrinsic motivation.
Irene Becker - justcoachit.com

27. Thank you to:
• Institute for Leadership & Management
• https://www.i-l-m.com
• Ron Rosenhead (Project Agency)
• https://projectagency.co.uk
• Irene Becker
• justcoachit.com
• Stakeholder Engagement Focus Group
• www.apm.org.uk/stakeholder-engagement
• SWWE Branch Committee