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Founder	
  Readiness	
  
John	
  Bradberry	
  
August	
  16,	
  2016	
  
	
  
Agenda	
  
•  Why	
  Do	
  So	
  Many	
  Startups	
  Fail?	
  	
  	
  
•  What	
  Prepares	
  a	
  Founder	
  for	
  Success?	
  
•  11	
  Core	
  Characteris<cs	
  
•  Your	
  ECCP	
  Results	
  –	
  “Peer	
  Clinic”	
  
•  Class	
  Profile	
  Discussion	
  
•  Going	
  Forward	
  –	
  GeGng	
  the	
  Most	
  Out	
  of	
  Your	
  
Results	
  
Most	
  People	
  Dream	
  of	
  It	
  
	
  
	
  
	
  
	
  	
  
	
  Surveys:	
  	
  72	
  percent	
  of	
  working	
  adults	
  said	
  
they	
  wanted	
  to	
  start	
  their	
  own	
  business	
  
	
  
	
  
	
  	
  (Source:	
  Intuit)	
  
	
  
Reality	
  
Most	
  ventures	
  close	
  within	
  	
  
5	
  years	
  of	
  forma<on.	
  	
  	
  
	
  
7	
  of	
  10	
  close	
  within	
  10	
  years.	
  
Reality	
  
6	
  of	
  10	
  people	
  who	
  become	
  	
  
self-­‐employed	
  go	
  back	
  to	
  work	
  	
  
for	
  someone	
  else	
  within	
  10	
  years.	
  
Reality	
  
The	
  typical	
  business	
  owner	
  will	
  earn	
  	
  
35%	
  less	
  over	
  a	
  10-­‐year	
  period	
  than	
  if	
  	
  
he	
  or	
  she	
  worked	
  for	
  someone	
  else	
  	
  
during	
  the	
  same	
  period.	
  
Reality	
  
Two-­‐thirds	
  of	
  all	
  owner-­‐operated	
  businesses	
  
earn	
  less	
  than	
  $10,000	
  in	
  annual	
  profits.	
  
Business	
  owners	
  report	
  longer	
  	
  
work	
  hours	
  and	
  more	
  stress,	
  	
  
fa<gue,	
  insomnia,	
  depression,	
  	
  
and	
  conflict	
  with	
  spouses.	
  
Reality	
  
WHY?	
  
An	
  ExploraMon	
  
•  55	
  hours	
  of	
  interviews	
  
•  51	
  books	
  
•  83	
  research	
  papers	
  
•  500+	
  online	
  sites,	
  blogs,	
  magazines,	
  etc.	
  
•  Filtered	
  through	
  20+	
  years	
  of	
  experience	
  	
  	
  	
  	
  	
  
and	
  observa<on	
  
A	
  Core	
  Issue	
  
+	
  
Entrepreneurial	
  Passion	
  
The	
  Usual	
  Suspects	
  
 
	
  
	
  
	
  
	
  
	
  
Founder	
  
	
  
 
Market	
  
	
  
	
  
	
  
	
  
Founder	
  
	
  
 
Market	
  
	
  
	
  
Math	
  
	
  
	
  
	
  
Founder	
  
	
  
 
Market	
  
	
  
	
  
Math	
  
	
  
ExecuMon	
  
	
  
	
  
Founder	
  
	
  
Market	
  	
  	
  	
  	
  	
  	
  	
  
OrientaMon	
  
How	
  viable	
  is	
  your	
  	
  
market	
  opportunity?	
  
	
  
Math	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Story	
  
Does	
  your	
  economic	
  	
  
model	
  work?	
  
	
  
EffecMve	
  	
  	
  
ExecuMon	
  
Can	
  you	
  make	
  	
  
it	
  happen?	
  
Founder	
  
Readiness	
  
Are	
  you	
  bringing	
  	
  
your	
  absolute	
  best?	
  	
  
	
  
+	
  	
  Staying	
  Power	
  
 
	
  
	
  
	
  
	
  
	
  
Founder	
  
	
  
 
Purpose	
  /	
  Goals	
  
Knowledge	
  /	
  Exper<se	
  	
  
Personality	
  
Rela<onships	
  
Resources	
  
Founder	
  Readiness	
  
Founder	
  Readiness	
  
	
  
Purpose	
  /	
  Goals	
  
Knowledge	
  /	
  Exper<se	
  	
  
Personality	
  
Rela<onships	
  
Resources	
  
Personality
Ash	
  Khan,	
  omni-­‐potence	
  
Personality




Skill
Personality




Destiny
Entrepreneur	
  Core	
  	
  
CharacterisMcs	
  Profile	
  (ECCP)	
  
•  11	
  dimensions	
  of	
  personality	
  
•  An	
  awareness	
  raising	
  tool	
  (vs.	
  a	
  “green-­‐light	
  
red-­‐light”	
  test)	
  
•  Measures	
  tendencies/preferences	
  (vs.	
  skill)	
  
•  No	
  single	
  “perfect”	
  entrepreneur	
  profile	
  
Eleven	
  Core	
  Characteris6cs	
  
•  Business	
  Oriented	
  
•  Invenve	
  
•  Independent	
  
•  Driven	
  
•  Risk	
  Tolerant	
  
•  Confident	
  
•  Persuasive	
  	
  
•  Resilient	
  
•  Reliable	
  
•  People	
  Oriented	
  
•  Principled	
  
Business Oriented
Inventive
 	
  	
  	
  	
  	
  Independent
Driven
 	
  	
  	
  	
   Risk Tolerant
www.CCAL.org	
  
Confident
Entrepreneur.com	
  
Persuasive
 	
  	
  	
  	
  	
  Resilient
www.earlytraumagrief.anu.edu.	
  
 	
  	
  	
  	
   Reliable
People Oriented
flashmobBarcelona.jpg	
  
Principled
•  see any qualities that could be too
much of a good thing?
Icarus	
  	
  
QualiMes	
  
Founder	
  A	
  
Founder	
  B	
  
Founder	
  C	
  
Founder	
  D	
  
Peer	
  Clinic:	
  	
  In	
  Groups	
  of	
  3	
  
Based	
  on	
  my	
  ECCP	
  Results:	
  
	
  
1)  What	
  are	
  my	
  key	
  strengths	
  as	
  a	
  potenMal	
  
entrepreneur?	
  
2)  Where	
  are	
  my	
  most	
  relevant	
  gaps?	
  	
  
3)  What	
  insights/strategies	
  can	
  help	
  me	
  be	
  most	
  
effecMve	
  in	
  an	
  entrepreneurial	
  role?	
  
	
  
49%	
  
62%	
  
58%	
  
60%	
  
61%	
  
55%	
  
54%	
  
69%	
  
53%	
  
54%	
  
64%	
  
0%	
   10%	
   20%	
   30%	
   40%	
   50%	
   60%	
   70%	
   80%	
   90%	
   100%	
  
Principled	
  
Peopled	
  Oriented	
  
Reliable	
  
Resilient	
  
Persuasive	
  
Confident	
  
Risk	
  Tolerant	
  
Driven	
  
Independent	
  
InvenMve	
  
Business	
  Oriented	
  
Entrepreneurship	
  Program	
  Full	
  Group	
  Averages	
  
49%	
  
81.30%	
  
60.10%	
  
73.80%	
  
84.30%	
  
69.70%	
  
89.80%	
  
83.70%	
  
80.40%	
  
83.90%	
  
92.20%	
  
0%	
   20%	
   40%	
   60%	
   80%	
   100%	
  
Principled	
  
People	
  Orientated	
  
Reliable	
  
Resilient	
  
Persuasive	
  	
  
Confident	
  
Risk	
  Tolerant	
  
Driven	
  
Independent	
  
InvenMve	
  
Business	
  Oriented	
  	
  
Venture	
  
Capital	
  
Porcolio	
  
CEOs	
  
	
  
(N	
  =	
  11)	
  
THANK	
  YOU	
  

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University of Georgia - Terry College of Business - Presentation

  • 1. Founder  Readiness   John  Bradberry   August  16,  2016    
  • 2. Agenda   •  Why  Do  So  Many  Startups  Fail?       •  What  Prepares  a  Founder  for  Success?   •  11  Core  Characteris<cs   •  Your  ECCP  Results  –  “Peer  Clinic”   •  Class  Profile  Discussion   •  Going  Forward  –  GeGng  the  Most  Out  of  Your   Results  
  • 3. Most  People  Dream  of  It              Surveys:    72  percent  of  working  adults  said   they  wanted  to  start  their  own  business          (Source:  Intuit)    
  • 4. Reality   Most  ventures  close  within     5  years  of  forma<on.         7  of  10  close  within  10  years.  
  • 5. Reality   6  of  10  people  who  become     self-­‐employed  go  back  to  work     for  someone  else  within  10  years.  
  • 6. Reality   The  typical  business  owner  will  earn     35%  less  over  a  10-­‐year  period  than  if     he  or  she  worked  for  someone  else     during  the  same  period.  
  • 7. Reality   Two-­‐thirds  of  all  owner-­‐operated  businesses   earn  less  than  $10,000  in  annual  profits.  
  • 8. Business  owners  report  longer     work  hours  and  more  stress,     fa<gue,  insomnia,  depression,     and  conflict  with  spouses.   Reality  
  • 10. An  ExploraMon   •  55  hours  of  interviews   •  51  books   •  83  research  papers   •  500+  online  sites,  blogs,  magazines,  etc.   •  Filtered  through  20+  years  of  experience             and  observa<on  
  • 11. A  Core  Issue   +  
  • 14.             Founder    
  • 15.   Market           Founder    
  • 16.   Market       Math         Founder    
  • 17.   Market       Math     ExecuMon       Founder    
  • 18. Market                 OrientaMon   How  viable  is  your     market  opportunity?     Math                       Story   Does  your  economic     model  work?     EffecMve       ExecuMon   Can  you  make     it  happen?   Founder   Readiness   Are  you  bringing     your  absolute  best?      
  • 19. +    Staying  Power  
  • 20.             Founder    
  • 21.   Purpose  /  Goals   Knowledge  /  Exper<se     Personality   Rela<onships   Resources   Founder  Readiness  
  • 22. Founder  Readiness     Purpose  /  Goals   Knowledge  /  Exper<se     Personality   Rela<onships   Resources  
  • 26. Entrepreneur  Core     CharacterisMcs  Profile  (ECCP)   •  11  dimensions  of  personality   •  An  awareness  raising  tool  (vs.  a  “green-­‐light   red-­‐light”  test)   •  Measures  tendencies/preferences  (vs.  skill)   •  No  single  “perfect”  entrepreneur  profile  
  • 27. Eleven  Core  Characteris6cs   •  Business  Oriented   •  Invenve   •  Independent   •  Driven   •  Risk  Tolerant   •  Confident   •  Persuasive     •  Resilient   •  Reliable   •  People  Oriented   •  Principled  
  • 30.            Independent
  • 32.           Risk Tolerant www.CCAL.org  
  • 35.            Resilient www.earlytraumagrief.anu.edu.  
  • 36.           Reliable
  • 39. •  see any qualities that could be too much of a good thing? Icarus     QualiMes  
  • 44. Peer  Clinic:    In  Groups  of  3   Based  on  my  ECCP  Results:     1)  What  are  my  key  strengths  as  a  potenMal   entrepreneur?   2)  Where  are  my  most  relevant  gaps?     3)  What  insights/strategies  can  help  me  be  most   effecMve  in  an  entrepreneurial  role?    
  • 45. 49%   62%   58%   60%   61%   55%   54%   69%   53%   54%   64%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Principled   Peopled  Oriented   Reliable   Resilient   Persuasive   Confident   Risk  Tolerant   Driven   Independent   InvenMve   Business  Oriented   Entrepreneurship  Program  Full  Group  Averages  
  • 46. 49%   81.30%   60.10%   73.80%   84.30%   69.70%   89.80%   83.70%   80.40%   83.90%   92.20%   0%   20%   40%   60%   80%   100%   Principled   People  Orientated   Reliable   Resilient   Persuasive     Confident   Risk  Tolerant   Driven   Independent   InvenMve   Business  Oriented     Venture   Capital   Porcolio   CEOs     (N  =  11)