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Evolution of Telecom In India Go-ahead to the CDMA technology INDIA  Private players were allowed in Value Added Services National Telecom Policy (NTP) was formulated 1992 1994 1997 Independent regulator, TRAI, was established NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime 1999 2000 2002 BSNL was established by DoT ILD   services  was opened to competition Internet telephony initiated Reduction of licence fees 2003 Calling Party Pays (CPP) was implemented Unified Access Licensing (UASL) regime was introduced Reference Interconnect order was issued 2004 Intra-circle merger guidelines were established Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010 2005 FDI limit was increased from 49 to 74 percent Attempted to boost Rural telephony 2006 Number portability was proposed (pending)  Decision on 3G services (awaited) 2007 Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry. ILD – International Long Distance Number portability approved  2009
[object Object],[object Object],[object Object],[object Object],Changing Demographics Source: Mckinsey Report
Technologies CDMA – Already there are big players in this segment Reliance , Tata  3G – Value added services potential still to be tapped fully 2G/3G – GSM Currently commands 70% of mobile subscribers in India
[object Object],[object Object],[object Object]
Vision 2010 ,[object Object],[object Object],[object Object],[object Object]
Vision 2020  ,[object Object],[object Object],[object Object],[object Object]
Mission ,[object Object]
VISION   “ We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India.  We will offer unparalleled value to create customer delight and enhance business productivity.  We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”
MISSION To attain global best practices and become a world-class communication service provider-guided by its purpose to move towards greater degree of sophistication and maturity.   To consistently achieve high growth with the highest levels of productivity.   To be a technology driven, efficient and financially sound organisation.   To contribute towards community development and nation building.    To encourage ideas, talents and value systems.
Core Values of AirTel ,[object Object],[object Object],[object Object]
Core Values of Reliance ,[object Object],[object Object],[object Object]
TARGETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING ,[object Object],[object Object],[object Object],[object Object]
TIME LINE
“ Power to keep in touch” ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Touch tomorrow” ,[object Object],[object Object],[object Object],[object Object]
“ Live every moment” ,[object Object],[object Object]
“ Express Yourself” ,[object Object],[object Object],[object Object],[object Object]
TIME LINE
 
 
First Mover Advantage
First Mover Advantage
RURAL STRATEGIES ,[object Object],[object Object],[object Object]
RURAL STRATEGIES ,[object Object],[object Object]
AIRTEL ADVERTISEMENT ,[object Object],[object Object],[object Object],[object Object]
RELIANCE ADVERTISEMENT ,[object Object],[object Object],[object Object],[object Object]
[object Object]
INTERNET ADVERTISING ,[object Object],[object Object],[object Object]
INTERNET ADVERTISING ,[object Object],[object Object],[object Object]
PUBLICITY AND EVENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLICITY AND EVENTS ,[object Object],[object Object],[object Object]
OUTCOME OF THE CAMPAIGN
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths Weakness
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Threats
SWOT Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weakness ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],Threat ,[object Object],[object Object],[object Object],[object Object]
AIRTEL STRATEGY
Airtel – Strategy ,[object Object]
Strategy ,[object Object],[object Object],[object Object]
Outsourcing deals in 2004 ,[object Object],[object Object]
RELIANCE STRATEGY
Reliance – Strategy MANTRA :  To reduce the cost to the consumer, thus focusing on a market driven by volume !
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
FUTURE STRATEGIES
Future Strategies ,[object Object],[object Object],[object Object],[object Object]
FUTURE STRATEGIES
Future Strategy ,[object Object],[object Object]
Road Map – Growth Path VPN & VoIP WiMAX 3G 2G/2.5G

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Airtel Reliance Final

  • 1. Evolution of Telecom In India Go-ahead to the CDMA technology INDIA Private players were allowed in Value Added Services National Telecom Policy (NTP) was formulated 1992 1994 1997 Independent regulator, TRAI, was established NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime 1999 2000 2002 BSNL was established by DoT ILD services was opened to competition Internet telephony initiated Reduction of licence fees 2003 Calling Party Pays (CPP) was implemented Unified Access Licensing (UASL) regime was introduced Reference Interconnect order was issued 2004 Intra-circle merger guidelines were established Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010 2005 FDI limit was increased from 49 to 74 percent Attempted to boost Rural telephony 2006 Number portability was proposed (pending) Decision on 3G services (awaited) 2007 Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry. ILD – International Long Distance Number portability approved 2009
  • 2.
  • 3. Technologies CDMA – Already there are big players in this segment Reliance , Tata 3G – Value added services potential still to be tapped fully 2G/3G – GSM Currently commands 70% of mobile subscribers in India
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. VISION   “ We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”
  • 9. MISSION To attain global best practices and become a world-class communication service provider-guided by its purpose to move towards greater degree of sophistication and maturity.   To consistently achieve high growth with the highest levels of productivity.   To be a technology driven, efficient and financially sound organisation.   To contribute towards community development and nation building.    To encourage ideas, talents and value systems.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.  
  • 22.  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. OUTCOME OF THE CAMPAIGN
  • 35.
  • 36.
  • 37.
  • 38.
  • 40.
  • 41.
  • 42.
  • 44. Reliance – Strategy MANTRA : To reduce the cost to the consumer, thus focusing on a market driven by volume !
  • 45.
  • 47.
  • 49.
  • 50. Road Map – Growth Path VPN & VoIP WiMAX 3G 2G/2.5G