Mohamad Salim Patel is seeking a sales or marketing role with 8 years of experience in key account management. He currently works as a Regional Manager for Ingram Micro Mobility India, managing major retail partners. Previously he held roles at Brandeyes Distributors and Amkette, where he was responsible for key accounts and achieved sales targets. He has an MBA and experience launching new brands and multiplying business.

1. MOHMAD SALIM PATEL
Tel. 9324069232 E-mail: salim_p231@yahoo.com
Seeking Assignements in Sales and Marketing/Business Development /Key Account
management with an organisation of repute
PROFESSIONAL PROFILE
 MBA-Marketing and Operations Management with 8 years’ Experience.
 Presently associated with Ingram Micro Mobility India Pvt Ltd as Regional Manager
Key Accounts – LFR (Motorola Mobiles, Micromax Mobile and tablets) (Aug
2013- Till Date).
 Possess excellent interpersonal, analytical and negotiation skills with proven track record
of utilizing a process-oriented approach towards organizational as well aspersonal goals.
ORGANISATIONAL PROFILE
INGRAM MICRO-Mobility Since Aug 2013-Till Date.
Ingram Micro Inc. is the leading matchmaker in the technology marketplace; ranked 76th on the
FORTUNE 500, we are the largest wholesale technology distributor and a global leader in
supply-chain management and mobile device lifecycle services. We operate at the intersection of
thousands of vendor, reseller and retailer partners, reaching millions of businesses around the
world.
We distribute and market a large variety of technology and mobility products from an extensive
portfolio of leading companies, such as Apple, HTC,FITBIT, Samsung, Micromax and many
others.
Regional Manager Key Accounts – LFR
Responsibilities.
1. Create and drive business plans with the Senior Management and buying teams of modern
trade partners for Micromax, FITBIT, BEATS and Motorola brands.
2. Responsible for major modern trade partner - Croma, Reliance, Future Retail(E-Zone),Vijay
sales, Planet-m, The Mobile Store , Staples and ABRL.
3. Design and implement Planogram, ranging new SKU and regular replenishment.
4. Ensure account profitability. Responsible for creation and execution of marketing campaigns
with partners.
5. Drive operational excellence through systematic and process driven tools internally within
company.
6. Responsible for budgetary control, over-rider and rebate payments.
Regular reconciliation closure with accounts for effective measurement of monthly and quarterly
profitability.

2. 7. Timely collection of overdue, enhancement or reduction of credit limit by ensuring regular
track.
8. Managing a team of TL’s across India.
Achievements.
1. Successfully Launched Motorola in offline retail Channels like Croma, Reliance Digital and
Vijay Sales.
2. Successfully launched Micromax mobile and tablets with all the leading organised retailers
based out of west region.
3. Multiplied the business of Micromax with organised retail.
4. Major tie-up with Tata uni-store for Motorola on-line retail.
Brandeyes distributors Pvt Ltd(SkullCandy).Mumbai Since-July 2012-Aug 2013.
One of India’s leading National lifestyle gadgets Distribution Company having presence PAN
India with strong retail network.
Manager Key Accounts-Large Format Retail(LFR)
Responsibilities.
• Handling Organised Trade, Retail chains & E-commerce portals.
• Managing the business with leading retail chains such as Croma,Landmark, Planet-M,
Reliance Digital, Hypercity, Central Retail Chain, Shoppers stop and all the formats of
reliance retail chains.
• To Value Selling (To Position sales – Mid/High Value Capital Equipments).
• Achieving sales-targets, ensuring dominant visibility of company’s products in the
stores,
• Good execution of promotions, distribution management.
• Training the team of promoters PAN India
• Effective guidance and hand holding to the merchandisers.
• To ensure the collections on Receivable Management.
• Allotting clear responsibilities to team members- assigning targets etc.

3. Achievements.
• Activated Croma Retail chain, Central Retail Chain, Reliance Digital completely new
business to the organisation.
• Activated Flipkart.com, home shop18 completely new business to the organisation.
• Activated business with all the leading APR’s of West Region.
Amkette (Allied Electronics & Magnetics Ltd), Mumbai.
Amkette develops and manufactures world class IT Products. Starting from manufacturing
of floppy diskettes of international standard, Amkette has built up its portfolio to other
storage media products like USB flash drives, memory cards and CD/DVDs. Having a
pedigree in manufacturing, innovation and marketing the company has a highly respected
brand name in the IT sector.
With millions of satisfied customers, Amkette ventured into lifestyle products and computer
peripherals, to extend its competencies across product ranges.
Amkette (Allied Electronics & Magnetics Ltd), Since July2010-June 2012
Asst-Manager Business Development (Large Format Retail) Modern Trade, and Key Accounts.
Responsibities:
 Planning primary & secondary sales and achieving targeted volume and value sales through
Modern Trade and Institutional sales, Key Accounts.
 Managing Key Accounts like Croma, Staples, Reliance digital, Reliance ADAG,TCS, Indian
Defence, SBI, Union Bank, Hypercity, Next Retail(Videocon Group),Landmark, Aditya
Birla Retail, Vijay Sales etc which includes terms of Trade negotiation, negotiating for
Price and promotion strategies & coordinating with Regional chains accounts, executing
national and Regional Agreements.
 Generate revenue from the clients by selling the companies’ product.
 Product updates to Key Accounts.
 Responsible for the Product Business (Revenue) for the assigned region.
 Responsible for Pricing/Schemes/Rebate Plan communication to Channels.
 Regular review of channel partner with regard to target and achievement.
 Formulate Business plan along with Channel Partners to maximize sales.
 BTL planning and forecasting by analyzing the market trend and past performance of channels
& Ensuring most efficient and cost effective use of BTL Budgets for in- shop display/ events/
Merchandising
 Monitoring the credit implementation & recovery within the period
 Planning and Managing inventory
 Managing Manpower.
Achievements
 Activated accounts like future group (E-Zone, Big Bazaar), Infinity retail(CROMA),Staples Future,
Reliance digital.
 Online Business –Activated K sera sera Group, Tradus.in, StarCJ Group.
 Multiplied business with Aditya Birla Retail.

4.  Activated TCS and Union Bank.
Neoteric Informatique Limited, Mumbai Since Aug’2008-May 2010
Neoteric Informatique Ltd, is one of the India’s Leading national IT distribution company
having presence across India and over 4000 dealer network dealing in products of majority
of global IT major’s viz. Apple, MacAfee, HP, Lenovo, Samsung, Alcatel lucent, BenQ and
Brother,Edimax etc.
Asst-Channel Manager
Responsibities:
 Channel partner appointment, training.
 Create a positive image of the company in the eyes of the channel partners and build a
healthy and long term relationship.
 Generate revenue from the existing clients by selling the companies’ product.
 Product and vendor updates to Channels.
 Presales support to Channels and the customers.
 Work as an extended arm of Vendor Product Rep.
 Responsible for the Product Business (Revenue) for the assigned territory.
 Responsible for Pricing/Schemes/Rebate Plan communication to Channels.
 Addressing mid market customers for(Active Networking) range of Products
 Regular review of channel partner with regard to target and achievement
 Presales support to SI and Customers.
 Enable Channel Successfully sell Neoteric’s products independently.
 Formulate Business plan along with Channel Partners to maximize sales.
 Work closely with internal team for training and Certification of SI Partners.
 Workout channel Incentive program to boost the sales.
Extra Curricular Activities
Cultural activities
 Participated in National level Youth festival held in Jharkhand year 2004.
 Represented Karnataka state at National youth festival 2004
 Won first prize in Youth festival (in one act play) for Karnataka.
 Received above prize from former deputy prime minister of India (Mr. L.K. Advani)
Sports:
 Represented Belgaum district in badminton championship to the south zone of
Karnataka.
 Was secretary of indoor games and Gymkhana hall of G.S. Science college Belgaum.
ACADEMIA

5.  MBA (Marketing/Operations Management) from Lala Lajpatrai Academy of
Management, Mumbai with 61% Marks in year 2008.
 B.Sc. from Karnataka University Dharwad with 56.60% Marks in year 2006.
IT SKILLS
 COMPUTER BASICS like MS-Office, MS Access and Corel Draw.
 Programming Languages Known C-Language, Visual Basic.
PERSONAL VITAE
Date of Birth : 14th
July 1982
Current Address : A3-401 Saket complex Kishan Kohli Marg Thane west,
Maharastra.
Marital Status : Married
Languages known : English, Hindi, Kannada, Marathi.
References will be furnished when needed.

6.  MBA (Marketing/Operations Management) from Lala Lajpatrai Academy of
Management, Mumbai with 61% Marks in year 2008.
 B.Sc. from Karnataka University Dharwad with 56.60% Marks in year 2006.
IT SKILLS
 COMPUTER BASICS like MS-Office, MS Access and Corel Draw.
 Programming Languages Known C-Language, Visual Basic.
PERSONAL VITAE
Date of Birth : 14th
July 1982
Current Address : A3-401 Saket complex Kishan Kohli Marg Thane west,
Maharastra.
Marital Status : Married
Languages known : English, Hindi, Kannada, Marathi.
References will be furnished when needed.