Discover how to create a powerful promo video for your school. Find out how to come up with a creative concept, engage the right audience and deliver on budget.

1. How To Create
An Educational Promo Video
For Your School

2. Developing A Creative Concept

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Starting point:
● Consider the intended action you want your audience to
take
● Think of the emotion you want the people watching your
video to feel
● Consider the narrative structure that the promo will take
Ask yourself:
● What information will I deliver and when?
● How can the music work with the visuals to elicit emotion?

4. Storyboarding Your Concept

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Use your storyboard:
● to start thinking about how to juxtapose various shots to
create a montage of images that will build up to an
emotional reaction within the viewer
Storyboards can be:
● drawn out in a very simple, rough format, as long as you
know what they represent.

6. Showcasing The School's USP

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Highlight:
● the benefits of your school and demonstrate your Unique
Selling Proposition in a compelling way
These demonstrations of factors:
● would be important in parents' decisions of where to send
their child

8. Establishing Your Budget

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School promo production can vary:
● from small scale productions that allow enough time for a
single person shooter to capture shots of the school over
the course of half a day
● to big budget films that allow for animation, special effects
and creative camera shots
1st
school promo recommendation:
● request a quote for a two person crew to shoot for a day
and four days of editing to allow for you to have several
rounds of input into the final video

10. Reaching Foreign Markets

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Attracting students:
● from foreign markets has become an increasingly
important part of many schools business model
Translate and subtitle:
● films into foreign languages in order to effectively
promote your school to important foreign language
markets
● Another option is to create a film which has no dialogue
which makes catering to foreign language markets more
cost-effective.

12. Delivering Authentic Performances

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Getting a natural performance by:
● either searching for young people that can perform well
naturally
● or film material in a documentary style and capture
natural performances, because the young people forget
they are being filmed
● being a patient crew and director, who works well with
children
Release forms:
● Although the school has a blanket license to use the
images of pupils in promotional material, make sure to
have release forms specific to the production

14. Need Your Own Educational Promo Video?
We would love to help!
Visit our website for more information:
www.boldcontent.tv