The document discusses guidelines for using social media for NeXt IT. It provides tips for social media engagement, including being transparent, posting meaningful comments, sticking to your expertise, and keeping disagreements polite. It also outlines best practices like never commenting on legal matters or crisis situations and protecting privacy and information. Additionally, it addresses setting social media goals, creating an administration schedule and metrics, and responding to both positive and negative comments. Finally, it introduces some social media monitoring and engagement tools to use.