SlideShare a Scribd company logo
Presented by NeXt IT
Shawn Willson
Paige Brockmyre
Getting Started
 Implementation
 LinkedIn guidelines
 Facebook guidelines
 Listen & Measure Results
 Tools : breakout

#1: Budget Constraints

#2: Security Risks

#3: Impact Employee Productivity

#4: Potential for Imperiling the Company’s Reputation
Be transparent about working for NeXt I.T.
Post meaningful, respectful comments
Stick to your area of expertise
When disagreeing with others’ opinions, keep it appropriate and polite
If you want to write about the competition facts straight and that you
have the appropriate permissions.
• Never comment on anything related to legal matters, litigation, or any
parties Next I.T. may be in litigation with.
• Never participate in social media when the topic being discussed may
be considered a crisis situation.
• Be smart about protecting yourself, your privacy, and Next I.T.’s
confidential information.
•
•
•
•
•
• Determine who will be an admin
• Identify a schedule of tasks
• Create measurable metrics
• Expand brand or product awareness: How you will get your brand
name out there
• Build community: How you will attract and keep them engaged
• Qualify fans and convert them to customers: How you will solicit
information from users and use that insight to further the
relationship
• Improve customer satisfaction: How you plan to offer exceptional
service
Sample Schedule


Daily



Weekly



As Needed



Connect them to repurpose (with care)

◦ Respond to comments made by your community
◦ Check Alerts, digests (2 emails)
◦ Post to Facebook 1-3x per week
◦ Post a Blog weekly
◦ Update your Linkedin status 1-3x per week
◦ Create events, upload pictures
Negative Posts


Option One: Respond directly



Option Two: Let the community respond



Option Three: Remove the comment


How to respond to comments
◦ Respond!



Photo use policy
◦ Be careful or get permission



Geolocation Notes
◦ Use it wisely


Accepting and Sending invitations from
people you do not know



Sending the form invitation



Remind me HOW? I know YOU?



Email address in profile box



Using Linkedin Answers and Groups



Business vs Personal Page
Page to be fully developed


Google Alerts


Google Blog Search


Twitter Search


Social Mention


Nutshell mail



Q&A
Breakout session: Get started w/ these tools
◦
◦
◦
◦
◦

www.google.com/alerts
blogsearch.google.com
search.twitter.com
www.socialmention.com
www.nutshellmail.com

Thanks for coming!

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Social Media Etiquette and Policy 2010

  • 1. Presented by NeXt IT Shawn Willson Paige Brockmyre
  • 2. Getting Started  Implementation  LinkedIn guidelines  Facebook guidelines  Listen & Measure Results  Tools : breakout 
  • 3. #1: Budget Constraints #2: Security Risks #3: Impact Employee Productivity #4: Potential for Imperiling the Company’s Reputation
  • 4. Be transparent about working for NeXt I.T. Post meaningful, respectful comments Stick to your area of expertise When disagreeing with others’ opinions, keep it appropriate and polite If you want to write about the competition facts straight and that you have the appropriate permissions. • Never comment on anything related to legal matters, litigation, or any parties Next I.T. may be in litigation with. • Never participate in social media when the topic being discussed may be considered a crisis situation. • Be smart about protecting yourself, your privacy, and Next I.T.’s confidential information. • • • • •
  • 5. • Determine who will be an admin • Identify a schedule of tasks • Create measurable metrics
  • 6. • Expand brand or product awareness: How you will get your brand name out there • Build community: How you will attract and keep them engaged • Qualify fans and convert them to customers: How you will solicit information from users and use that insight to further the relationship • Improve customer satisfaction: How you plan to offer exceptional service
  • 7. Sample Schedule  Daily  Weekly  As Needed  Connect them to repurpose (with care) ◦ Respond to comments made by your community ◦ Check Alerts, digests (2 emails) ◦ Post to Facebook 1-3x per week ◦ Post a Blog weekly ◦ Update your Linkedin status 1-3x per week ◦ Create events, upload pictures
  • 8. Negative Posts  Option One: Respond directly  Option Two: Let the community respond  Option Three: Remove the comment
  • 9.  How to respond to comments ◦ Respond!  Photo use policy ◦ Be careful or get permission  Geolocation Notes ◦ Use it wisely
  • 10.  Accepting and Sending invitations from people you do not know  Sending the form invitation  Remind me HOW? I know YOU?  Email address in profile box  Using Linkedin Answers and Groups
  • 11.   Business vs Personal Page Page to be fully developed
  • 17.   Q&A Breakout session: Get started w/ these tools ◦ ◦ ◦ ◦ ◦ www.google.com/alerts blogsearch.google.com search.twitter.com www.socialmention.com www.nutshellmail.com Thanks for coming!