CUR/516

1. Presented by
Janeen C. Jackson
Facilitator: Shirley Burnett
CUR/516
March 19, 2017
How To Put Your Business On LinkedIn

2. • The purpose of this course is to assist small business owners aware of the marketing power of
LinkedIn. A presence on LinkedIn can build creditability, connect with the audience you want and get
other networks to build the learners’ brand.
• Mondays: Opening A LinkedIn Account. Learners will learn how to create a LinkedIn account for small
businesses.
• Tuesdays: Editing Your LinkedIn Account. After opening LinkedIn account, learners will assemble
their page to highlight their business and accomplishments.
• Wednesdays: Gaining The Attention Of Your Audience. This part of the lesson will expose learners to
the powerful networking tools to reach out to the audience they draw in potential clients and talent.
Implementation Schedule For Course

3. • Program start date Monday, April 3rd, 2017 to Wednesday, April 5th, 2017
• Time: 6-8 PM nightly
• Place: Small Business Development Center @ at Temple University
1510 Cecil B. Moore Avenue
Philadelphia, PA 19121
Monday, April 3rd, 2017 - Opening your LinkedIn Account
Tuesday, April 4th, 2017 – Editing your LinkedIn Account
Wednesday, April 5th, 2017- Gaining Attention of Your Audience
The program will run from Monday April 3rd to June 5th , 2017 (weekly)
Implementation Schedule For Course (continued)

4. Brief Overview
PHASE I – title of course, course description, results from needs analysis, modality and
the four goals of program
PHASE II – Goals and Objectives
PHASE III – Timeline & Delivery of Implementation of Instructional Plan
PHASE IV – Identify Criteria for goals, description of evaluation instruments and using
evaluation for future efficacy and efficiency

5. Title of Course: How to Market Your Business on LinkedIn For First Time
Entrepreneurs
Description: LinkedIn can play an important role in the effective marketing of your business.
LinkedIn’s reputation as a marketing tool is known in many organizations as a solid marketing,
branding and talent tool. It is a very good way to market your business since it is free.
This course provides a step by step instruction for gaining the attention of the audience you
are trying to garner, building your brand and building networks. This course will also help you
how to maintain your LinkedIn page.
Phase I

6. TARGET AUDIENCE:
 First-time business owners with experience with web browsing.
Intermediate experience with written communication skills.
Business owners who want to use social media to market their business
Phase I (con’t)

7. There are 20 learners in the class.
The age range is 35-50. There are 16 women with home-based businesses. There 4
men that are taking this course who are entrepreneurs and want to grow their
business using LinkedIn.
There are 18 learners from Pennsylvania. Fifteen are from Philadelphia, three are
from Willow Grove and two are from Cherry Hill, New Jersey.
The group has intermediate computer skills.
The survey says one learner has a hearing problem. The facilitator will make lessons
closed captioned for this special need
Target Audience: Results from Needs Analysis

8. The class will be traditional, in-classroom. The class will be teacher-led
on the first day.
 The second and third day will be project-based, programmed
instruction. Learners will break into four different groups as to avoid
having the same business types in the same group.
Delivery Modality

9.  To open a Linked business account
How to edit your company page
How to successfully make your page for the audience you want
Goals

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Goal #1 Opening A LinkedIn Account

11. Defined Goal: Students will successfully create a LinkedIn.com business
account to increase business leads and networks. After successfully
making a LinkedIn profile, the learners will move on to editing their
business profile. The purpose of this is to increase business visibility on
social media.
Objectives: After a teacher-centered run-through accompanied by video,
learners will go to https://smallbusiness.linkedin.com. Learners will fill
out profile information. Facilitator will walk by and assist
OPENING A LINKEDIN ACCOUNT

12.  Audience- Learners
 Behavior- Learners will be able to open and build business page on smallbusiness.linkedin.com
 Conditions- Learners will do this activity by themselves in the class on the computers
 Degree- Success will be measured by learners will log out and log in to their accounts with no assistance from
facilitator.
First, the learners will be passively listening to facilitator and watching the step by step video. The rest of the time
learners will show facilitator that they can follow the steps of successfully making their page.
Instructional Strategies and Activities: In traditional classroom style have learners acclimated to the steps of
opening a small business LinkedIn account. Then have learners actively show comprehension of steps by repeating
what they saw on the video.
Instructional Technologies: Projector, computers, video of LinkedIn for Small Businesses
Phase II Objectives A-B-C-D

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Goal #2 Editing A LinkedIn Account

14. Defined Goal: Students will successfully edit a LinkedIn.com profile using the tools
that LinkedIn provided and using a synopsis of the learners' bio, nature of their
business and uploading their company logo(if applicable)After learners' edit page,
facilitator will attempt to break learners in 4 heterogeneous groups to critique each
others' pages.
Objectives: After page edit, the learners will critique each others page using the
following questions. Is this page engaging? Is this page professional looking, Is the
summary telling me enough about the business? Is there spelling or grammatical
errors?
EDITING LINKEDIN ACCOUNT

15.  Audience- Learners
 Behavior- Learners will be able to utilize tools to edit their business page using a professional profile picture (or
logo), professional business summary and an engaging professional headline.
 Conditions- Learners will do this activity by themselves in the class on the computers, then critique each other's
pages for professionalism, content quality, and grammatical errors.
 Degree- Success will be measured by the questions above
After editing and uploading pictures, summaries, and headlines, learners will break into groups of four to
critique each other's sites. This will take collaborative learning skills because they are helping each other by
giving each other ideas on how to drive more traffic to their page.
Instructional Strategies and Activities: Encourage learners to sell themselves by using creative writing skills,
foster professionalism when it comes to choosing pictures and headlines for company page.
Instructional Technologies: Computers, professional pictures, logos, summary of businesses and headlines
Phase II Objectives A-B-C-D

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Goal #3 Gaining the Attention of Your Audience

17. Defined Goal: Facilitator will encourage learners to reach out to colleagues,
clients and other professional acquaintances. Learners will now build their
first lines of contacts. How to use and choose the right LinkedIn.com
Campaign Manager tool.
Objectives: Learners will use LinkedIn Search to quickly find the contacts by
industry and location, broaden network by members of alma mater. Sort
alumni by function, location and company by utilizing alma mater pages
GAINING THE ATTENION OF YOUR AUDIENCE

18. Audience- Learners
Behavior- Learners will utilize LinkedIn's search option to build their network
Conditions- Learners will do this activity by themselves in the class on the computers
Degree- Learners will have at least 3 core connections, then they should expand those connections.
Learners will work by themselves with assistance of facilitator.
Instructional Strategies and Activities: Learners will make business connections by asking colleagues.
clients and associates to join their LinkedIn network
Instructional Technologies: Computers, address book and business cards(for reference)
Phase II Objectives A-B-C-D

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TIMELINES & DELIVERY OF INSTRUCTION PLAN
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EVALUATIONS

20. Length of Course: The course will be offered every week
Starts April 3rd until June 7th, 2017.
Where: Small Business Development Center at 1510 Cecil B. Moore Avenue at Temple University
When: Monday – Wednesday
Time: 6- 8 PM weekly
Monday: Opening Your LinkedIn.com Small Business Account
Tuesday: Editing Your LinkedIn.com Small Business Account
Wednesday: Getting the Attention of the Audience
The course will be a combination of teacher-centered, traditional classroom on the first day, On the
second and last day of class student-centered. Facilitator will still be walking around to assist.
People Involved in Implementation: Learners, facilitator (Janeen C. Jackson), Interns: Sylvia Thomas,
Joseph Blum (will change each week)
TIMELINE & DELIVERY

21. *Students MUST remember to bring at least a 50-word professional biography
a synopsis of your business to showcase your career and accomplishments to help
build your brand
on LinkedIn. If you do not bring these items to the class, you cannot take the class. No
exceptions
Implementation: The course work will be put on Temple University's Continuing
Education website and Philadelphia Free Access Cable Channels, posters will be put
up and down Broad Street
Engaging Tagline: DREAM IT BUILD IT GROW IT: How to build your business on
LinkedIn.com
TIMELINE & DELIVERY (continued)

22. Formative assessment: The second day the learner should have at least a professional picture or
logo, short biography and business synopsis uploaded, the learners will critique each others page.
Facilitator will ask which learner could go live after necessary edits.
By the third day, learners should have at least 3 LinkedIn contacts that either give LinkedIn
endorsements and recommendations from colleagues, employers, and customers who can speak
credibly about your abilities and contributions. This should be the foundation to extend their
brand.

23. Learners who pass the course will be awarded a paid one-month
subscription to LinkedIn.com Small Business.
All interested should go come to the Small Business Center at Temple
University on March 25th, 2017 at 7:00 PM.
College interns will do a learner's analysis survey on campus. The
survey will be demographics, age, how long learners were in business,
the proficiency in computers and navigating the web. This is not a
computer class. You must know how to at least open a web browser and
navigate to a web address.
TIMELINE & DELIVERY (continued)

24. • 1000 copies of flyers announcing course to disburse on Broad Street and
Temple University campus
• 40 copies of surveys for needs analysis
• 18 copies of End of the Day surveys
• 1 checklist to checkoff tasks completed by learners
• 1 commercial ad on City of Philadelphia free access channel
• Computers, overhead projector, laptop, microphone, podium and script
for closed captioning
Materials Needed

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Access Plan & Evaluation Instruments

26. Monday-
 Facilitator will monitor class to see if learners are following the instructions or need assistance.
 The facilitator will ask all learners to log out, then log back in with their username and password. If the learners followed the
instructions, they should be able to log back in successfully.
Tuesday-
 On completion of second day of instruction, learners biography, picture or company logo and a synopsis about their company
should be uploaded for editing.
Wednesday-
 Learners should have at least 6 networks: 3 collogues, friends or family
 And three college alumni (past clients or customers can be used as a substitute )
EACH DAY AN END OF THE DAY SURVEY WILL BE DISBURSED TO LEARNERS AND COLLECTED AT THE END OF THE DAY
Criteria to Assess Plan

27. Description of Evaluation Instruments
Learners will fill out formative assessment forms at the end of each class
Facilitator will use a checklist to make sure learners did the following:
Day 1- Create a LinkedIn account - 8 points
Able to log out and log back in without assistance- 8 points
Day 2- Is the biography written?-8 points
Is the biography 30-words? - 8 points
Is the biography free of grammatical and spelling errors? - (.5 point off each error)
Did learner put in the required elements of the biography: Name, college (if applicable) and experience and skills only relevant
to their company? - (8 points)
Usage of keywords and phrases for effective branding- (8 points)
Testimonials from past clients (8 points each testimonial) * Testimonials will be researched for honesty
Group Critique Participation (5 points)
Day 3- If learner used at least 3 key phrases. Facilitator should be able to find each learner on LinkedIn or Google. (8 points)
Did the learner make a vanity URL (1 point) optional
Learner should network have at least 3 networks (8 points)
Learner should have at least 3 alma mater networks (8 points)
Attendance is 10 points each day.
Passing score is 75%.
Learners who pass the class will be eligible for a free -month subscription to LinkedIn Small Business Pro.
If you miss two days, you will not be allowed to finish the class until the next time its offered.

28. Future Decision Making
The end of the day forms will be looked at with facilitator,
two business or program manager student interns and
The data from the forms is how the program will be
changed.

29. REFERENCES
Brown, A., & Green, T. (2011). The Essential of Instructional Design (2nd ed.)
Retrieved from VitalSource Bookshelf.
Small Business Marketing | LinkedIn for Small Business. (2017). Smallbusiness.linkedin.com.
Retrieved 20 March 2017, from https://smallbusiness.linkedin.com/small-business-marketing