How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
If you are attempting to launch or build a career as a public speaker, social media must be part of your strategy. Know how to set-up your editorial calendar, as well as LinkedIn, Facebook, G+ and Twitter. Then, what do you do with it all?
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
If you are attempting to launch or build a career as a public speaker, social media must be part of your strategy. Know how to set-up your editorial calendar, as well as LinkedIn, Facebook, G+ and Twitter. Then, what do you do with it all?
#RoadToRyerson: How to Run An Impactful Social Media Campaign Bailey Parnell
Versions of this have been presented at Social Media Camp, ACPA, PSEWEB, and more.
Summer of 2015 marks the second successful #RoadToRyerson campaign at Ryerson University in Toronto, Canada. What started as 5 incoming students sharing their diverse stories of coming to post-secondary school has now turned into a cross-campus initiative to connect everyone to a central, inclusive story of transition. As someone who's done this for large educational and media brands, this presentation will use #RoadToRyerson as a case study in how to produce a successful social media campaign. It will highlight how we incorporated Schlossberg's transition theory and give a concrete guide to doing this at your campus or for your brand.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Almost everyone agrees: Social media is important. But in today’s climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG, a mid-sized regional public university with 17,000 students, has built a thriving social media community of more than 25,000 followers with existing staff and virtually no budget. Our presentation will show how to create successful social media platforms by your bootstraps, using existing resources and personnel and powered by grassroots enthusiasm.
Focusing on some of the most popular social media platforms — Twitter, Facebook and YouTube — we’ll relate our experiences of getting buy-in from key administrators and launching branded sites. We’ll share free resources we’ve used that will help other communicators create, manage, maintain and promote their social offerings. Our presentation will offer strategies for divvying the workload among team members based on their strengths. And we’ll divulge our missteps along the way — like the need to reclaim our desired usernames from well-intended alumni and students before we could even begin.
Many conference social media presentations focus on big name, big budget success stories. Many conference attendees don’t have that. We’ll show that with little money and limited staff time, these vital communication avenues can be launched and grown.
Whether your office is responsible for university-wide communications or sharing the story of a single department, our listeners will take away step-by-step tools, tips and best practices to help strategize, launch and cultivate social media.
Presented at 2014 annual HighEdWeb Conference by L. Danielle Baldwin (@LDBaldwin)
Presented at 2014 CASE III Conference by L. Danielle Baldwin (@LDBaldwin), Lanita Withers Goins, Debbie Schallock
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Ryan Martin, breaking news and public safety editor at the Indianapolis Star, provided the next steps so attendees can roll up their sleeves when they get home and dive into implementing strategies learned at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.
More information about the event: https://www.rjionline.org/events/potter16
Powerful PowerPoint on Recruitment Strategy: Crafted for success, this presentation covers sourcing, branding, assessment, diversity, tech, and retention, ensuring you build a winning team.
Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.
#RoadToRyerson: How to Run An Impactful Social Media Campaign Bailey Parnell
Versions of this have been presented at Social Media Camp, ACPA, PSEWEB, and more.
Summer of 2015 marks the second successful #RoadToRyerson campaign at Ryerson University in Toronto, Canada. What started as 5 incoming students sharing their diverse stories of coming to post-secondary school has now turned into a cross-campus initiative to connect everyone to a central, inclusive story of transition. As someone who's done this for large educational and media brands, this presentation will use #RoadToRyerson as a case study in how to produce a successful social media campaign. It will highlight how we incorporated Schlossberg's transition theory and give a concrete guide to doing this at your campus or for your brand.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Almost everyone agrees: Social media is important. But in today’s climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG, a mid-sized regional public university with 17,000 students, has built a thriving social media community of more than 25,000 followers with existing staff and virtually no budget. Our presentation will show how to create successful social media platforms by your bootstraps, using existing resources and personnel and powered by grassroots enthusiasm.
Focusing on some of the most popular social media platforms — Twitter, Facebook and YouTube — we’ll relate our experiences of getting buy-in from key administrators and launching branded sites. We’ll share free resources we’ve used that will help other communicators create, manage, maintain and promote their social offerings. Our presentation will offer strategies for divvying the workload among team members based on their strengths. And we’ll divulge our missteps along the way — like the need to reclaim our desired usernames from well-intended alumni and students before we could even begin.
Many conference social media presentations focus on big name, big budget success stories. Many conference attendees don’t have that. We’ll show that with little money and limited staff time, these vital communication avenues can be launched and grown.
Whether your office is responsible for university-wide communications or sharing the story of a single department, our listeners will take away step-by-step tools, tips and best practices to help strategize, launch and cultivate social media.
Presented at 2014 annual HighEdWeb Conference by L. Danielle Baldwin (@LDBaldwin)
Presented at 2014 CASE III Conference by L. Danielle Baldwin (@LDBaldwin), Lanita Withers Goins, Debbie Schallock
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Ryan Martin, breaking news and public safety editor at the Indianapolis Star, provided the next steps so attendees can roll up their sleeves when they get home and dive into implementing strategies learned at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.
More information about the event: https://www.rjionline.org/events/potter16
Powerful PowerPoint on Recruitment Strategy: Crafted for success, this presentation covers sourcing, branding, assessment, diversity, tech, and retention, ensuring you build a winning team.
Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.
1. The Benjamin Family Social
Media Fellowship
Fall 2016
Lauren Brodeur, Casey Clark, Frank Congiusta,
Evan Daigle, Carolina Lima
2. Agenda
I. Meet the Fellows
II. Our Mission
III. Achievements
IV. Posting Process
V. Position Reports: Competitive Analysis,
Community Management & Keyword Research
VI. Facebook/Instagram Ads
VII. Weekly Campaigns
VIII. Our Best and Worst Performing Posts
IX. Battle of the Posts
X. Plans For The Future & Our Ultimate Goal
XI. Recap
3. Meet the Fellows
Lauren Brodeur
Chief Content
Officer
Casey Clark
Editor
Frank Congiusta
Analyst
Evan Daigle
Brand Journalist
Carolina Lima
Community
Manager
4. Our Mission
Goal #1: Leave a legacy and ensure that the
fellowship is a long-term program
How?
· Embrace our differences
· Develop long-term friendships with each
other
· Promote the program
· Create content that we are proud of
· Be present and active in PCSB events
· Demonstrate evidence of engagement in
the content produced
· Balance formal and informal representation
· Train and select the next group of fellows
Goal #2: Strengthen our skills,
knowledge, and confidence
How?
· Venture into each other skill sets and
roles
· Mentor our peers
· Judgement-free zone – all questions
and comments are accepted
· Be open to feedback
· Examine our knowledge and comfort
with various skills periodically
· Be adaptive and mindful of each
other’s working style and schedule
5. Achievements
● Materials to guide future fellows
○ PCSB voice
○ Posting process
○ Editorial calendar
○ Content checklist
○ Negative comment diagram
○ Framework of reports
■ Keywords, competitors,
community, and analytics
○ Photo database for PC community
and future fellows
○ Created targeted Facebook Ads
13. Brand Pillars
- Important to make sure that the majority of our content is connected to our
three brand pillars
- Content calendar is used to determine which posts are related to
collaboration, versatility, and fulfillment
- Goal → 70% of content to be related to brand pillars
- As of right now, 83 of 125 posts are related to the three brand pillars, and we
feel like this can improve moving forward
14. Competitive Analysis
1. Choose one school and one of their social platforms to analyze.
2. Summarize objectives for your analysis.
- What do you hope to get out of this to
apply to the PCSB platforms?
3. Aesthetics of profile picture, cover photo, bio
- 1st impression, voice
4. Frequency of posts
5. Things they do that we don’t
- How could we make it our own, utilize these ideas for
our benefit?
6. Things we both do
- How do we compare?
15. Competitive Analysis
1. Villanova School of Business Facebook
2. Objectives
3. Aesthetics - much more clear and attractive
4. Frequency - at LEAST one post a day. Multiple posts each day as well (2-5)
5. Things we both do - Highlight professor research work, student achievements, alumni.
Tagging people in their posts, promoting events, posting pictures of events
6. Things they do we don’t - #TriviaTuesday, #HumansofBartley, Snapchat Geofilter
Competition, taking advantage of “national days”
16. Community Manager Report
Listening and Engaging with Stakeholders
● Students and alumni are the people who mention PCSB the most online
● Clicking on PC-related hashtags opens up opportunities for engaging
● It is easy to enter online conversation, but very difficult to get people to
engage
● Key hashtags:
○ #PC100
○ #PCBiz
○ #FriarFall
○ #Friartown
*Luckily nothing negative has appeared on our platforms this semester
17. Keyword Research
● Main sources:
○ Google Analytics
○ Google Trends
● Data was pulled
twice this semester
● Our goal for next
semester is to pull
data once or twice a
month
18. Keyword Research & Recommendations for Posts
● Key Findings:
○ Term Searched: Business Education
○ Relating to the term:
■ Business Insider
■ Skype for Business
■ Business Analytics
■ Education 2020
○ Business Insider:
■ Millennials (Topic)
■ Résumé (Topic)
■ Harvard Business Review (Magazine)
○ Term Searched: MBA
○ Relating to the term:
■ Quantitative analysis (topic)
■ MBA Rankings
○ Term Searched: Internships
○ Relating to the term:
■ Summer 2013-2016
Internships
■ Internmatch
■ Glassdoor (website)
■ Recruitment (topic)
22. Motivation Monday
● Posted on Instagram and occasionally
Facebook
● Not used every week
● Purpose is to encourage students to work
hard and strive for success throughout the
week
● Hashtag: #MotivationMonday
23. Construction Updates
● Posted to Instagram and Facebook
○ Twitter on occasion
● Used every week
● Purpose is to update students who may
not walk by the building every week and
alumni who are not on campus to see the
change
● Hashtags: #TheRoadToTheRyanCenter
and #PCBiz
24. To Diversify our “Construction Updates” we tried using Instagram’s “Boomerang” feature. The content
was a truck working with a pile of gravel and it received 210 views.
25. Throwback Thursdays
● Posted on Instagram and Facebook every
Thursday
● Purpose is to highlight the College’s
Centennial year through the lense of the
business school
● Hashtags: #APartOfHistory, #FriarFamily,
and #PC100
26.
27. Internship Spotlights
● Posted to Instagram, Facebook, and
Twitter every Friday and Saturday
○ Twitter: Link to blog with a picture
○ Instagram: Artsy picture about the
internship
○ Facebook: A more formal picture is used
with a link to the blog
● Hashtags: #PCBiz
○ No specific hashtag is used
○ Plan to create one
30. The Best:
Facebook
● Sponsored posts (large reach,
great engagement)
○ Organic reach -
○ Paid reach -
○ Post clicks -
● There are plans for future posts
to be sponsored.
37. Twitter
● Something may not be right for one
platform
● Internship campaign is extremely
successful as a whole
● Did better on Facebook and Instagram
41. Plans for the Future
● Utilizing video
○ Content
■ Friar Dom tour
■ Student competition
○ Technology
○ Communication
○ Timeline
● The opening of the Ryan Center
○ Tons of opportunities
■ Countdown
■ Facebook ads & boosted posts
■ Geotag competition
■ Instagram contests
42. Our Ultimate Goal
● Beyond Quantitative Data
● Create a Sense of Community
○ Current & prospective students
○ Alumni & PCSB family members
○ Faculty
● Engagement
○ Affiliates are comfortable engaging on our
platforms
○ Proud of our content and WANT to engage
43. Recap
In 5 months PCSB social media has grown
tremendously.
Contributions have been made to Providence
College and future Benjamin Family Social
Media Fellows.
We have all grown and developed our skills as
well as learned new skills.
With continued guidance we can continue to
enhance the PCSB social media experience.
