Wear Culture is an online marketplace based in Nigeria that sells premium African fashion from designers around the world. It aims to provide Africans and lovers of African fashion a platform to access high quality clothing and accessories. The company sources items from African designers and offers delivery to Nigerians. It also provides style services like assessments to help customers find the best items. Wear Culture's goal is to globalize and promote African fashion while making it easier for customers to shop from top African brands.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
Vervitude created this plan for an upcoming apparel brand to be pitched to an investor. This presentation was successfully able to land an investor.
http://vervitude.in
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
Vervitude created this plan for an upcoming apparel brand to be pitched to an investor. This presentation was successfully able to land an investor.
http://vervitude.in
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: Itโs all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store โ why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Rentify - Your Solution to wearing expensive clothesPrayas Gupta
ย
Rentify is a mobile application idea which is developed into a marketing plan.It is based on the idea of online apparel renting. This app idea was developed into a marketing plan under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Internship Program.
Aarong is one the most popular and leading handicraft and ethnic lifestyle brands in Bangladesh.
It has started their journey back in 1978 under BRAC initiative to empower rural artisans and
craftsman. It has supported almost 65000 rural artisans across the country. Throughout the last
decade it has gain major attention and name for themselves also as a fashion retail brand who
promotes Bengali ethnicity and tradition through their products to mass market. But over the
years, there are several major competitors arrived in the market and deshi dosh and their ten
brands are the strong one who are competing with Aarong. Apart from the emergence of these
competition, Aarong is currently in their โmaturityโ stage in terms of product life cycle. Even in
terms of Michael Porterโs five competitive forces theory, threat of new entrants is high, threat of
substitute is moderate, bargaining power of suppliers is low, and bargaining power of customers
is moderate. So the threat of upcoming competitors overtaking the market is quite high along
with bargaining power of suppliers is low which give Aarong the opportunity to extent their
number of artisans by investing more money which initially can be done by lower bargaining
power of suppliers. So overall the whole market situation indicates that, Aarong should extent
their market and capture major attention of customers by grabbing new market share. And one of
the major ways to achieve this target is, revising the market targeting and coming up with new
strategic positioning strategy for Aarong. In terms of targeting strategy, Aarong is currently
following โextensive targeting approachโ where they serve multiple segments with product
variety, in terms of revised targeting, we are going to suggest Aarong to take โselective targeting
approachโ where Aarong should target โniche segmentโ and in those niche segments there will
be โolder customersโ and โstudentsโ and they should also target to offer โproduct specializationโ
by putting more emphasis on โNakashi Kanthaโ. And in terms of positioning strategy, Aarong is
following all the three positioning concepts like functional, symbolic, experiential positioning
concepts through their clothing & accessories, home textiles & dรฉcor items, jewelry items, metal,
leather items, bamboo goods and food items among customers. So to achieve revise positioning
strategy, they should more focus on enhancing โexperiential positioning conceptโ. To come up
with revised positioning strategy Aarong has to adjust and change their marketing program
decisions. All the marketing components like, product, value chain, price, promotion and its
strategy has to revise according to revised targeting and positioning objectives.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe โ we heart the fun prints, fuzzy knits and textured outerwear.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: Itโs all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store โ why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Rentify - Your Solution to wearing expensive clothesPrayas Gupta
ย
Rentify is a mobile application idea which is developed into a marketing plan.It is based on the idea of online apparel renting. This app idea was developed into a marketing plan under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Internship Program.
Aarong is one the most popular and leading handicraft and ethnic lifestyle brands in Bangladesh.
It has started their journey back in 1978 under BRAC initiative to empower rural artisans and
craftsman. It has supported almost 65000 rural artisans across the country. Throughout the last
decade it has gain major attention and name for themselves also as a fashion retail brand who
promotes Bengali ethnicity and tradition through their products to mass market. But over the
years, there are several major competitors arrived in the market and deshi dosh and their ten
brands are the strong one who are competing with Aarong. Apart from the emergence of these
competition, Aarong is currently in their โmaturityโ stage in terms of product life cycle. Even in
terms of Michael Porterโs five competitive forces theory, threat of new entrants is high, threat of
substitute is moderate, bargaining power of suppliers is low, and bargaining power of customers
is moderate. So the threat of upcoming competitors overtaking the market is quite high along
with bargaining power of suppliers is low which give Aarong the opportunity to extent their
number of artisans by investing more money which initially can be done by lower bargaining
power of suppliers. So overall the whole market situation indicates that, Aarong should extent
their market and capture major attention of customers by grabbing new market share. And one of
the major ways to achieve this target is, revising the market targeting and coming up with new
strategic positioning strategy for Aarong. In terms of targeting strategy, Aarong is currently
following โextensive targeting approachโ where they serve multiple segments with product
variety, in terms of revised targeting, we are going to suggest Aarong to take โselective targeting
approachโ where Aarong should target โniche segmentโ and in those niche segments there will
be โolder customersโ and โstudentsโ and they should also target to offer โproduct specializationโ
by putting more emphasis on โNakashi Kanthaโ. And in terms of positioning strategy, Aarong is
following all the three positioning concepts like functional, symbolic, experiential positioning
concepts through their clothing & accessories, home textiles & dรฉcor items, jewelry items, metal,
leather items, bamboo goods and food items among customers. So to achieve revise positioning
strategy, they should more focus on enhancing โexperiential positioning conceptโ. To come up
with revised positioning strategy Aarong has to adjust and change their marketing program
decisions. All the marketing components like, product, value chain, price, promotion and its
strategy has to revise according to revised targeting and positioning objectives.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe โ we heart the fun prints, fuzzy knits and textured outerwear.
IAMR brings you 2 years full time Post Graduate Diploma in Management.The programme is AICTE
approved and is comparable to those offered by some of the leading business schools in the country.
IAMR is accredited by International Accreditation Organization (IAO). The programme aims at
developing skills and building competencies for being able to deliver excellence in areas
of Marketing, Finance, Human Resource, International Business and Information Technology.
DesignOne ONLINE delivers the ultimate curation of product and content through its website with leading brands across fashion, couture, jewellery, accessories, footwear, gift items, home dรฉcor, stationery and packaging. Special festive season edits and updates promise the authenticity, innovation and versatile customer
Brilliant Designers from India come together at Design Emporiasallysmith937
ย
Design Emporia, is a platform where some of the biggest names in the fashion and lifestyle industry showcase their products. The e-commerce website provides designers with an opportunity to connect with high -end consumers who understand and appreciate designer labels.
For More Information
http://www.designemporia.in
info@designemporia.in
0120-3870498
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Buy Verified PayPal Account
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Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
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โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
1. Confidential Do not distribute
COMPANY
PROFILE
WEARCULTUREM A D E I N A F R I C A
2. Wear Culture is a Nigerian-based online marketplace for premium
African fashion clothing, arts and craft. We carefully select items from
African fashion designers all over the world, giving Nigerians and Africans
in general a platform where they can purchase these products.
We offer tailored shopping experiences, including delivery of clothing and
accessories from international fashion brands to Nigerians.
Our mission is to provide Africans and lovers of African fashion with high
quality African inspired products from world-class African fashion brands
at competitive prices, offering premium men, women and children's clothing
and accessories online, that is both functional and beautiful.
We also offer personalized style services, which include detailed style
assessments and feature different dress-style personalities, ensuring that our
customers are always well dressed.
WHO WE ARE
Page 1
3. Wear Culture started in August 2012 with three (3) creative individuals
coming together to create a platform for Nigerian fashion designers,
artists and craft makers to showcase their works to the world.
Our initial strategy was to provide a basic ecommerce site focusing on
clothing items sourced locally from the Nigerian retail market.
However, upon conducting further research into the market for
Afro-centric goods in Nigeria, we decided to expand the scope of the idea
into building an online market place where lovers of African fashion can
find and buy exquisite clothing made by designers from Africa.
Presently, we are in our launch year and would be rolling out services in the
3rd quarter of 2013.
REGISTRATION
The company is an offshoot of Helixcore Inc. Helixcore Inc. is a registered
company under the Nigerian Corporate Affairs Commission.
HISTORY
Page 2
4. Our objectives at Wear Culture include the following
Create a platform where African fashion designers, artists and crafts
makers can showcase their works to both local and international markets
Establish relationships and partnerships with local and international
African designers in Nigeria, enabling easy access to African inspired
products and services both locally and internationally
Creating an collaborative platform where African fashion designers
can share ideas in sourcing fabrics and making pieces that are modern
and trendy, expanding the wearability of African pieces to formal, casual,
wedding, occasions .
Bringing together shoppers, designers and tailors in one platform
allowing shoppers to direct the making process of clothes they intend
to purchase through the platform
etc
OBJECTIVES
Page 3
5. To create an online community that would foster the globalization and
appreciation of African inspired fashion, arts and crafts, showing the works
and their respective designers to the world while enabling lovers of
African fashion connect with and purchase items from these designers.
MISSION
Wear Culture's mission is to bring Afrcican fashion, art and craft to the world.
This defines our purpose as company and serves as a standard which
guides our works and actions. We hope to do this by simplifying access to
premium African inspired fashion, art and craft from world-class African
creatives including fashion designers, artists and craft makers.
VISION
More
Page 4
6. MISSION..contd
In the first one (1) year, we aim to attract and retain about 100,000-250,000
customers worldwide, carve our niche while increasing our market share of
the online African inspired fashion, art and craft retail market and
consequently help African designers increase their sales figures through
the marketing of their products and the improvement and diversification of
our services.
Our aim is to make it easier for the savvy lovers of African fashion to access
clothing, accessories, art and craft from premium fashion brands all over
the world. This we will do by enabling relationships with manufacturers and
retailers of these brands and establishing sourcing links. With regular
upgrades, our website will improve customer experience, making it easier for
customers to view and purchase items. We have a team working on the
website usability and functionality to increase its ease of use and product
identification.
Ultimately, we look forward to becoming the most engaging and
customer-centric outfit in our category.
Page 5
7. VALUES
These are the values that guide our business, our service and our brand.
They are what we look for in every partner and employee.
Passion for African designs
Everyday, we look out for designs from African
designers that are simple yet engaging. We try to work with designers that
make clothes that are beautiful and that people lust after.
We want our customers to always stand out when they wear our pieces
and develop a sense of attachment to the products they get from us
Individual respect and responsibility
At Wear Culture, we act like owners.
We are responsible for the quality of the outfits we carry on our platform
and we ensure our customers are always satisfied with our service.
More
Page 6
8. Ethical Fashion
We are concerned about how, where and in what
conditions the pieces we carry are made. We do everything possible to
ensure the working conditions of our partners are at a sustainable level
Customer Service
We are sold-out to our customers; so we listen, we observe, we learn and
we focus on their needs. Our customers are everything to us
Commitment to excellence and people
We are committed to excellence in service delivery and work hard at
working with the best people in their respective capacities to grow the
Wear Culture brand
Teamwork
We leverage our collective genius in bringing our customers
exquisite fashion pieces from African designers all around the world.
VALUES
Page 7
9. Our business at Wear Culture involves establishing relationships and
partnerships with African designers, working with them to showcase their
works on our platform ranging from clothing, shoes, bags, art and prints,
to the international market, right where people who want them the most
can see them.
The Wear Culture team is characterized by the kind of diversity that is
essential to crafting successful strategies for brands and their customers.
We are located in Nigeria, the most fashion-centric country in Africa with a
large customer base of buyers looking to make the right fashion purchases.
Our vision is to create a progressive lifestyle online store inspired by African
designs and prints, a first of its kind in Nigeria.
OUR BUSI NESS
Page 8
10. Wear Culture will carry Ready-to-Wear (RTW) premium clothing, bags, shoes,
accessories, art and print from African designers. We intend to start with
ten (10) main African fashion brands which would include
Liz Ogumbo (South African), Kelechi Odu (Nigerian),
Mememe (South African boutique) and The Grey (Nigerian), and
Asakeoge (Nigerian). Wear Culture will also carry designer fashion
accessories such as watches, perfume, handbags, scarves and wardrobe
accessories from a famous premium fashion and luxury brands.
PRODUCTS & SERVICES
Page 9
11. In addition to our ecommerce store, we also hope to help customers define
their sense of dressing and identify African inspired clothing that would suit
their personality by providing style assessment services along with tips on
what clothing works well for his/her style personality. There would normally
be a small fee for the assessment, but customers are able to take the Style
Assessment for free at our Style Studio when they make cumulative purchases
of N20,000 โ N30,000. After each customer completes the quiz in the studio
section of the store, he/she will receive a laminated Wear Culture wallet card
to carry around as a shopping reminder that lists his/her style personality type,
style words, style icons and clothing styles appropriate for him/her.
PERSONALITY STYLE
ASSESSMENT
Page 10
12. We start out by working with African designers to explore the collections of
their works they would be willing to market through our platform.
The range of items we hope to catalog on our site include
clothing (menโs, womenโs and kids), bags, shoes, jewelry, art, prints etc.
Based on the seasonal collections of clothing from designers,
we curate pieces from designer collections featuring them on our site while,
helping our partner designers expand their reach to customers worldwide
and grow their purchase numbers by the sales of their products through
our platform.
Our stocking strategy comes in two phases. Initially, we intend to start by
offering drop shipping services from our partners to our customers.
Here we create and develop photos of the items to be featured on
Wear Culture and bring them on-to our platform. We then work with our
partners in marketing their products by showcasing their products on our
homepage and engaging in other marketing strategies which would involve
social and web marketing techniques in raising the awareness level of specific
brand products on our platform.
As our business grows and we expand our operations, we intend to
commence physical stocking of items from our partners, assuming more
responsibility of the products to be shipped to our customer.
PARTNERSHIP
Page 11
13. In developing our platform, we have integrated a number of payment
gateway systems to allow us process money payment from all available
credit/debit card providers. This would include VISA, MasterCard and Paypal.
We believe that with customers allowed to make payments via these three (3)
channels, we would be able to ensure shoppers can use and make payment
on our site from any location in the world.
We also intend to work with our partners in devising a formula for sales
profits sharing. This sharing formula would be based on a per-item basis
which would be structured to be favorable to all parties involved (this would
depend on two cost structures; profit from price difference in wholesale and
retail prices or an agreed percentage of the sales in commission).
PAYMENT & SHIPPING
More
Page 12
14. Payments would be remitted to our partners on an agreed schedule while
we also work with them to ensure items are shipped out to buyer locations
in a timely manner. With respect to shipping of products from our partners
to us or to our customers directly, in cities where Wear Culture has established
shipping partners (eg. the USA to Nigeria), we would make use of such agencies.
In other cities where we donโt, we would work with our partners in finding the
most efficient and cost efective means of shippings these items.
The necessary shipping processes, costs and delivery times would have to be
determined before products would be featured on the site so respective costs
can be reflected in the checkout pages of the shopping cart to enable buyers
know the total costs of procuring items on the platform and make informed
decisions.
PAYMENT & SHIPPING...contd
Page 13
15. Our fashion blog would be frequently updated with posts featuring the
following details:
Featured Designer
This will showcase profiles of the brands and the creatives behind the brands
we would be carrying at Wear Culture. Through this, customers can get
exclusive introduction to the brands and the design process and creativity
the designers employ in giving birth to their ideas and pieces they make
How to Wear
This will provide a fun and educative platform, showing customers how to
wear African designs (how to wear a particular item for work, weekend and
going out) and combine these clothes to get the right look for their
personalities
Coming Soon
This will feature items coming into the store soon
Services
This will list all the additional style services that Wear Culture offers
FULL & SELF SERVICE
Page 14
16. At Wear Culture, we believe in bringing the best service to our customers.
Our sales associates are always on call and are available to assist customers
with their Style Assessments, wardrobe planning, special orders and
personal shopping. Our online store is strategically designed to enable
customers forge relationships with the brands we carry,
allowing customers to โfollowโ brands that they love.
FULL & SELF SERVICE
...contd
Page 15
17. Made in Africa
Copyright c 2013, Wearculture Ltd.
6 Kehinde Odusote Street,
Anthony Village, Lagos,
Nigeria
+234-8034838434
+234-8065835943
http://www.wearculture.com
info@wearculture.com