3. I’m Hannah.
I am a sweet tea sippin’, fashion loving, shrimp and grits kind
of gal. You can spot me out at a fashion outing, indulging in
a book at a local coffee shop, or running around town.
Catch me if you can!
I realized my adoration for fashion at a young age when
my fashion sense was more than my tiny hometown of
Easley, SC, could handle. Throughout my young years, I
surrounded myself with Harpers Bazaar, Vogue or any fashion
forward media outlet that I could get my hands on.
Charleston was my first and only destination on this long road
of discovering who I am and what I wanted to be. It has been
a long road but a very successful one. With my recent travels
and studies, I have fallen even more in love and continue
to be inspired by all of the different cultures, lifestyles and
trends that are contributing to the fashion industry.
It’s nice to meet you!
Flip along with me!
4. Native Casting
This is a trend that focuses on strong women
who knows exactly who they are and where they
want to be in life. Freedom to roam the lands
and sailing the seven seas, staying true to their
souls and fighting for what they believe in.
The three sub trends of Native Casting all have three
things in common; armor, water and global travel.
5. Warrior Pirate
Gypsy
Agypsy is a free spirited person who wanders the
lands and is always drawn back to the sea. They express
themselves with their tattoos that tells a story and tarrot
card readings. You will see a lot of layerd jewlery, different
types of textures and organic fabrics and airy garments.
Different from both a pirate and a gypsy, a
warrior is seen as a figure that protects and serves
those whom she is fighting for. In this trend, you
will see a lot of structured pieces—jewelry, arm
braces, body chains and overall a well-suited look.
People recognize pirates as having a rebellious and
rugged lifestyle, and their wardrobe shows just that. From
elaborate hats and eye patches to great capes, this trend is all
about pushing your rebel side against the law and showing
just how far you will go until you have to walk the plank!
6. Mission Statement
La Mode is here to offer designer and quality garments in a variety
for every occasion and services that are helpful to our loyal clients.
Our job is to provide services to our clients with the latest fashion
knowledge and other sevices that are beneficial to the client.
Market Analysis
The primary target market for La Mode are the women ranging
from early 20s to the women who still enjoy to look great as they get older.
Conveniently located in the heart of the shopping district on 1804 N. Damen
Ave, Chicago, IL, we believe that they will make up the largest percentage
of our customer base. Our secondary target market are the younger women
who stay up to date with the new season’s
trends. We expect these women to stay loyal
to keep updated with these trends. The last
target customer La Mode is listed as other, these
are the women who may use our services as a
last resort when they find themselves in need
of help. As the store increases popularity we
expect to see an assortment of curious seekers,
and local residents from the community as
well as tourists. At La Mode our objectives
are too generate an atmosphere that provides
our clients with step by step services and meet
the requirements our cliental is looking for.
The goal of La Mode is to serve not only local clients but wabroad as well,
ranging from all ages that have difficulty finding the right style and fits for
them. We would also like to serve the teen and younger women who are still
trying to find their style. These are your everyday women who love fashion
and takes pride in looking their best. We are targeting them because these
women spend most of their time shopping, going to social outingsand enjoy
being in the social light. We feel like this target market will bring in business
because looking good is what they love and what makes them feel good.
La Mode has a number of advantages that will allow us our brand
individuality, add value to our merchandise and form a loyal client base
while standing apart from our competitors. We will offer our services at
our client’s home, offer clothing of all sizes, fits, and styles, we will create a
sense of culture and bonding with the community, our location is central
to our target customer base, we will maintain a detailed record on each
customer, logging addresses, their purchases, size, and brand for customer
follow-up and in-house promotional purposes. Our competitors, who are
Rachel Zoe Inc and Saks Fifth Avenue, have been around for a lot longer
than La Mode. Rachel Zoe has a clientele base of A-list and celebrity, Saks
Fifth Avenue has been named a J.D. and Associates 2012 Customer Service
Champion and has been building their customer base since 1867.
Our keys to success is staying updated with the new trends for each
upcoming season, always having a variety of sizes, fits and styles that meet our
clients taste, targeting our cliental and making sure that they are successfully
being promoted to and offering special services to our loyal clients.
Executive Summary
La Mode is a personal styling frim that provides one of a kind designer
Ready-to-Wear and Couture garments for our high end clients. Our many
services include, in store alterations, rush delivery, at home assistance, and
our most popular service--style assistance. Our trained and experienced
staff members assist clients who have A-List events or just need to keep
updated with the season’s new trends.We are the first retail store in Paris that
offers all services as mentioned before. The location was chosen because we
took into consideration where most of our target market shops, eats, lives
and even socializes so that we are easliy visable and convient to them.
Critical issues facing our business is the economic downturn
and network security. The problematic conditions and cutbacks in
consumer spending have harshly impacted the retail industry. The
internet and electronic networks offer retail businesses with better,
productivity, and worldwide access to possible markets and customers.
But along with it brings new legal hesitations and complex risks
Business Ownership
7. Andrea Serrano
Andrea Serrano founded the style blog, Charleston Shop
Currator, which focuses on local and designer boutiques.
Over the past year I assisted her on these photos shoots as
her style assistant. These photo shoots took place around
Charleston, using props from local bussiness and boutiques.
8. Andrea Serrano
October 2014 I assisted Andrea with her Halloween
photo shoot. This was located downtown Charleston, SC,
at the Unitarian Church Graveyard We shot a series of
different characters that were inspired by high fashion and
made a twist on your every-year Halloween costumes.
9. Andrea Serrano
Moo Roo Renew
This photo shoot was for Andrea Serrano’s client, Moo Roo
Renew boutique, that has a focus in luxury vintage up-cycling
pieces ranging from furniture, decor, handbags and accessories.
10. The definition of off-shore manufacturing is the assembly or full
manufacturing in a country where labor and raw materials are cheaper, for
export and eventual import into the manufacturer’s home country. A few
years ago, choosing to do business with an offshore manufacturing location
was fairly direct; a lot was focused on a handful of cities in China. But with
the volatility in the dollar, fluctuating transportation and commodity costs,
and the shifting of global economic fortunes, it has been decided that it is
much more difficult. as the prices of commodities rose prior to the recession,
the amount of time products spent in transit had an increasingly significant
impact on companies’ inventory carrying costs, making the lengthy trip
from China that much more expensive. Commodity costs and shipping
rates have since moderated wwith the slowing of the global economy, but
finance chiefs have realized the risks those costs pose to global supply chains
and are reevaluating some of their offshore sites as a result. Economically,
a successful domestic and offshore strategy will help a company prosper
by both gaining market share and growing the market. A growth company
will help the nation by creating better and higher-end jobs for its citizens.
Many companies have
their products manufactured
overseas for a lot of reasons;
most common is the cost
factor. Many companies have
their products manufactured
overseas for a multitude of
reasons; most common is the
cost factor. Some consumers
frown upon companies that
encourage outsourcing thinking that local production could have helped
reduce unemployment. However, in a macro perspective, outsourcing
can save the company capital-intensive installation of machinery, training
workers, insurance, that would otherwise skyrocket to the point where
business or industry is no longer competitive. Also, companies that
include outsourcing manufacturing have the option to pass on cost
savings to their consumers. Outsourcing must be viewed as a method that
will make companies more competitive. Since offshore manufacturers
already reap economies of scale by producing desired levels of output,
their cost of production will be much lower than locally; therefore the
cost per unit to the company will be reduced. Many consumers are
able to identify low production cost per unit with low labor cost.
Apro to this method is that when a well-run company that has its
own Marketing and Sales, Engineering, and Manufacturing Departments,
considers offshoring, it is because the managers determined that they can
save money by using China’s cheap labor. They expect that the company
will become more profitable and their market share will grow as a result
of the lower prices. In this case, I admit that some lower-end jobs,
manual-labor jobs, might be lost within this company to these lower-cost
countries–or even by automation within that company, for that matter. But
the higher-end jobs, which are focused on innovation, design, and new
products should increase as the company reinvests its larger profits. The
final result, however, depends on how well this company develops proper
long-term, successful strategies for its business.A con is the situation
where a sales and marketing firm, a distributor, or a retail outlet, decides
to go straight to China and eliminate the “middle man,” which the U.S. is
manufacturing firm that normally supplies it with products. What happens
here is that neither entity, the U.S. distributor/retailer or the Chinese
manufacturer, has expertise or experience with the product design. So
when a problem arises, nobody in that supply chain knows how to fix it.
China’s comparative advantage as a nation is low-cost labor. Companies
know that if their wages are high, they will not be competitive in the world
market. The China labor market is open. The workers will only work at a
specific factory if they think their wages are competitive. That is why we
see quite a bit of employee turnover in China. Of course, we look at China
through American eyes. Their employees do not receive the same kind of
treatment that we receive from our employers. If we look at China through
Chinese eyes, a lot of workers and their families are better off working in
industry than on a farm back home.As our economy evolves into a more
global and competitive marketplace, outsourcing is increasingly becoming
a necessity rather than an option.
The extreme competitive nature of
some price-sensitive products forces
a company to continually search for
cost-reducing, efficiency-enhancing
strategies. And outsourcing a
subassembly or a single part in the
United States, rather than overseas,
has several major benefits.
The first benefit is realized
when a company strengthens and
markets its core competencies to
support the economies of scale
theory. This increases efficiencies
because, most often, thedomestic
supplier has a vested interest in the
OEM’s business model, not just
delivering a final part or assembly.
For example, the supplier may
have a diverse set of value-added services that can be tailored and customized
such as engineering design and layout, prototyping, software development,
marketing support, and material selection. Additional services may include
financing strategies, idea generation, packaging design, product upgrades,
referral networks, intellectual resources, stocking programs, legal affiliations,
and logistics support. Outsourcing to another county, however, impedes and
diminishes this ideal because typically, the foreign supplier is known only for
moving large-volume orders out the door. This means that some suppliers
will have little interest in supporting the OEM on core competencies.
The second major benefit of outsourcing in the United States is
reduced costs. As any business professional might expect, there are
additional costs associated with outsourcing overseas. For instance,
outsourcing to an overseas supplier based on price alone is risky because
there are hidden costs that relate to cultural interferences, interpretation
hindrances, time-zone constraints, political differences, proximity
delays, and privacy and piracy issues. Additional drawbacks include
handling and delivery damages, warranty claims, engineering changes,
quality obstacles, lead-time concerns, and the learning curve theory.
Outsourcing to a supplier in the United States drastically
reduces these cost-producing, efficiency-draining issues. In
fact, it’s so easy for an OEM and a supplier to join forces that it’s
common to conduct and complete business the same day.
Fundamentals of Business
Off-Shore Manufacturing
11. Product Development & Manufacturing
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Flora is a women’s clothing line that focuses on sustainability,
cost consciousness and staying environmentally friendly. Flora
accomplishes these values by using recycled fabrics and materials
for all garments, staying active in the design process, guaranteeing
consumers are receiving top quality and doing their part in
protecting the environment as well as human health. This brand
is targeting the consumer of any age, who shares the same values,
enjoys the bohemian lifestyle and adds some edge in their fashion
style. The scope of this project was the product development
process including supply chain management and technical design.
CUSTOMER
SUPPLIER MANUFACTURER
DISTRUBITION
CENTER
12. Charleston InsideOut & Man About Town
Whether you are visiting Charleston and in need of checking out the historical events to do here or playing
a native for the day, Charleston Inside Out is a local magazine that highlights the hipness of this beautiful
city. Man About Town is dedicated to the art of being a well-rounded Lowcountry man, health, fatherhood,
entertainment, toys and tools with a nontraditional local twist. During my time as an intern for a local guide
called Charleston Inside Out I learned a lot about the magazine, advertising and marketing industry. My
mentor, Abby Simon, has a team of writers, social media experts who have lived in Charleston for years.
Hanah Knorr is the Charleston
InsideOut Intern. You might spot her on a
fashion outing around town or hitting the
books at The Art Institute of of Charleston
13. Charleston Fashion Week
During Charleston Fashion Week 2014 I assisted friend and emerging designer,
Terese Sydonna with her Spring 2014 women’s collection. Throughout the year leading up
to CFW, I assisted with the preparation process by preparing organizational documents,
contacting sponsors for accessories and model fittings. The night of the show I was backstage
assisting with styling, dressing the models and executing the presentation process.
14. Mercedes Benz Fashion Week 2014
During Fall 2014 I assisted the execution of the 2014 Project Runway Fashion Show during Mercedes
Benz Fashion Week. During the show I prepped seating for the guest, organized the gift bags by priority seating
for the attendees and assisted in guest seating. This was a great experience for me to fully understand how the
fashion show production industry operates. Not only was I able to meet proffessionals in the industry and
enjoy being in the city, I was also given the chance to appreciate the prodctiveness of what I was doing.
