The document outlines the marketing plan of Style M@rt, a Bangladeshi handbag company. It discusses the company's vision to be the top performing handbag brand in Bangladesh and internationally. Style M@rt focuses on fashion, luxury, and style. The marketing plan covers the company's product background, brand analysis, competitors, SWOT analysis, pricing strategy, and digital marketing strategy. It aims to attract culture-creative customers through innovation, elegance, and constant renewal of collections while maintaining a defensive strategy to capture value.

1. Welcome to the PresentationWelcome to the Presentation

2. Marketing plan of Style M@rtMarketing plan of Style M@rt
It’s the Time of Fashion……It’s the Time of Fashion……

3. Product BackgroundProduct Background
For us fashion, luxury & style have alwaysFor us fashion, luxury & style have always
been core aspects of its own that goesbeen core aspects of its own that goes
beyond production of handbags. Carefulbeyond production of handbags. Careful
observation & interest in the world, societyobservation & interest in the world, society
and culture are at the core of our creativity &and culture are at the core of our creativity &
modernity. This has pushed us beyond themodernity. This has pushed us beyond the
limitations of showrooms, leading us tolimitations of showrooms, leading us to
interact with diverse, seemingly distant worldsinteract with diverse, seemingly distant worlds
& introducing very naturally a new way of& introducing very naturally a new way of
creating fashion.creating fashion.

4. Continue…..
We can offer aWe can offer a
collection ofcollection of handbagshandbags,,
at the best prices oneat the best prices one
will ever find. Comparewill ever find. Compare
prices and read ourprices and read our
handbags reviewshandbags reviews
before buy. Take yourbefore buy. Take your
time to look through ourtime to look through our
catalogue and find thecatalogue and find the
best price on ourbest price on our
handbags!handbags!
SO BAG IT UP….SO BAG IT UP….

5. Our Vision
• To be the TopTo be the Top
Performing and MostPerforming and Most
Admired HandbagAdmired Handbag
company in Bangladeshcompany in Bangladesh
although in internationalalthough in international
market near future.market near future.
• We want to built moreWe want to built more
superior customer valuesuperior customer value
by deliver on ourby deliver on our
promises & contribute topromises & contribute to
sustainablesustainable
development.development.

6. Our MissionOur Mission
• Manufacturing and
supplying handbags that
satisfy the needs of our
customers.
• Constantly achieving
operational excellence.
• Conducting our business in
a safe, environmentally
sustainable and
economically optimum
manner.
• Employing a diverse,
innovative and results-
oriented team motivated to
deliver excellence.

7. Our GoalsOur Goals
• Meet our customer
requirements.
• Deliver structural
cost reductions.
• Deliver continuous
sustainable stylish &
fashionable
excellence.

8. Our ObjectivesOur Objectives
• Realise the potential
of our people
• Benefit our
shareholders
• Sustain a robust
management
system

9. BRAND ANALYSISBRAND ANALYSIS
Our brand mantra is:
• Emotional: stylish, fashionable
• Descriptive: contemporary classic,
elegant
• Brand function: self-expression

11. ContinueContinue….
To provide quality full product it has to be
precise meaning its own. Via proper
strategies & providing people superior value
can improve the lives of our country’s
consumers, now & for generation to come.
For this purpose our particular handbag brand
utilizes & evaluated through the following
market process.
1) MARKET SEGMENTATION
2) MARKET NICHER STRATEGY
3) MANAGING BRAND EQUITY

12. POSITIONING & TARGET MARKETPOSITIONING & TARGET MARKET
Target
• Culture creative, intellectualists, innovators.
• Affluent customers willing to spend more than
most.
The customer influence raising & taking a strong
position in current fluctuating market can be
possible by the following procedures:
Initial collection,Initial collection, Creative vision & passionateCreative vision & passionate
exploration, Classic & elegant collections,exploration, Classic & elegant collections,
Modern innovationModern innovation, New material, Usage of art.New material, Usage of art.

13. STYLE M@RT’SSTYLE M@RT’S
COMMERCIALCOMMERCIALIn this area we are introducing anIn this area we are introducing an
advertisement regarding our product. We try toadvertisement regarding our product. We try to
maintain about all the rules and principlesmaintain about all the rules and principles
of making the commercial.of making the commercial.

14. All copyrights are reserved by Style M@rt

15. COMPETITORS ANALYSISCOMPETITORS ANALYSIS
StyleStyle
M@rtM@rt
GucciGucci
(Bangladesh(Bangladesh
))
FortunaFortuna
Shoes &Shoes &
Bag LtdBag Ltd
YellowYellow
ValueValue
PropositionProposition
Innovation,Innovation,
elegance,elegance,
stylestyle
Cutting edge,Cutting edge,
contemporarycontemporary
SuperiorSuperior
quality,quality,
classicalclassical
Fashionable productFashionable product
range,range,
AudienceAudience IntellectualIntellectual
& creative& creative
fashionersfashioners
Modern-urbanModern-urban
fashion awarefashion aware
peoplepeople
Self-made,Self-made,
successfulsuccessful
peoplepeople
Smart, authenticSmart, authentic
individualsindividuals
Range ofRange of
authorityauthority
Leather,Leather,
cloth, top-cloth, top-
qualityquality
other rawother raw
materialsmaterials
forfor
handbagshandbags
Leather goodsLeather goods
& other wears.& other wears.
Bags, wallet,Bags, wallet,
footwear, foodfootwear, food
chainchain
Leather goods,Leather goods,
clothing, beautyclothing, beauty
jewelleryjewellery
RelationshipRelationship SelfSelf
expressionexpression
superiorsuperior
Confident,Confident,
stylishstylish
AchievementAchievement
careercareer
successsuccess
InnovationInnovation

16. SWOT ANALYSISSWOT ANALYSIS

17. StrengthsStrengths
• Loyal audience
• Brands satisfaction
• Successful alliances
with other companies
• Recognizable
resources & quality full
raw-materials

18. WeaknessWeakness
• Private company- difficulty in acquiring
funding
• Limited market

19. OpportunityOpportunity
• National market
growth as well as it
can be possible
globally in near
future
• Outsourcing
production;
• Franchises
• Digital market
• Capture the
younger generation
consumers

20. ThreatsThreats
• Falsification
• Existing competitors
& rising fashionable
catwalk copycats
• Country’s
economical crisis
• Transparency of
internet lead to price
consistency

21. HOW TO MARKET HANDBAGHOW TO MARKET HANDBAG
BUSINESSBUSINESS ??
• Marketing a business that sells handbags takes time,
effort and some careful consideration. For these
aspects we take some steps to choosing such media.
As well as we keep in our mind not have to be a
marketing guru to draw customers to our business.
Just follow these tips for how we can market our
handbag business.

22. MARKETING STRATEGYMARKETING STRATEGY
Style M@rt, want to be one of the
premium brands of Bangladesh with its
defensive strategy in the chain value to
capture the value added instead of giving
it to the middlemen such as suppliers and
Retailers. We changed our strategy of carrying
a single brand in a multiple way. This strategy is
also adopted by other international
conglomerates such as Gucci, Louis Vuitton and
Prada.

23. PRICING STRATEGY ofPRICING STRATEGY of STYLESTYLE
M@RTM@RTHandbag Types (Low range but
with stylish
look)
(Moderate range
with
satisfying ,
elegant &
fashionable
quality)
(High price range
with
designer,
ethnic touch)
Colours
( further colours
innovation
are on the
processing
way)
Long & medium
sizes handbag
Tk. 500-tk. 850 Tk.900- tk. 1950 Tk.2000 up to
4500
Red, white, blue,
black,
chocolate,
silver.
Clutches
Or, Purses
Tk. 350- tk.
650
Tk.700-tk. 1550 Tk. 1600 up to tk.
3500
Al colours are
discussed
earlier is also
available for
clutches as
well as
multicolour.
Wallet Tk. 280- tk.
450
Tk. 500- tk.1200 Tk. 1250 up to tk.
2900
Black, coffee,
chocolate,
white.

24. PROFIT HUNTINGPROFIT HUNTING
• We believe our brand is
targeted at adult, young
women even over 30. We
also own quality full raw
items which are insignificant
so ignored here.
• Style M@rt is more fast-
moving than others: we are
more design or fashion
driven. As we were initially a
handbag brand, we have the
chances to arrange
collections and fashion
shows every year. As much
as 70 percent of its products
are renewed every year.

25. Continue…Continue…
• We also hold 'flash sales' of limited edition items
available one-time only and constantly add new
collections (e.g.: Valentines Day, Christmas Day,
Holly Eids, Durga puja, Newyear, Pahela Baishak
etc).
• We have a larger variety of bags with different
shapes/colours, compared to Signature, Yellow,
Arong, Rong or Gucci.

26. MARKETING CHENNELMARKETING CHENNEL
• Internet
• Print
• Networking
• Community
involvement
• Storefronts
• Purse parties

27. DIGITAL PRECENCEDIGITAL PRECENCE
Attract audience.
Create a desire!
Increase awareness &
work for long term
sales.
• Telling the storyTelling the story
• Communicating theCommunicating the
creative ideascreative ideas
• Convey consumerConvey consumer
exclusivityexclusivity
• Bring up younger luxuryBring up younger luxury
consumersconsumers

28. Continue…Continue…
Through
• Connection between offline & online
• Using the mobile channel
Making of purchase process easy! IncreaseMaking of purchase process easy! Increase
salessales
right now.right now.
• Development of e-stores (web, mobile app), focus onDevelopment of e-stores (web, mobile app), focus on
the well developed & developing markets (Europe,the well developed & developing markets (Europe,
UK, China, Japan)UK, China, Japan)
• Offer incomparable exclusive services.Offer incomparable exclusive services.
And Style M@rt becomes available to anyoneAnd Style M@rt becomes available to anyone
around the nation!around the nation!

29. CONCLUSION
our agenda is -our agenda is -
““Creativity is essential: this is the essence of ourCreativity is essential: this is the essence of our
business, our main asset. But, and this is wherebusiness, our main asset. But, and this is where
business comes in,business comes in, fashionfashion is not an art--it is creationis not an art--it is creation
applied to accessories which must be successfullyapplied to accessories which must be successfully
sold.”sold.”

31. The
End……….