The document provides information about Sahachari Foundation, a charitable trust established in 2009 to support education, healthcare, socio-economic upliftment, and cultural promotion initiatives. The Foundation organizes cultural events and exhibitions like Design One to raise funds for deserving NGOs. Design One is an exhibition that showcases fashion, jewelry, and other design products from Indian designers. The Foundation is exploring launching an online platform to complement its physical exhibitions and continue supporting charities during the COVID-19 pandemic.

2. SAHACHARI FOUNDATION
Sahachari Foundation is a Trust established in 2009 by a group of ladies, for the betterment of the lesser
privileged in the fields of education, healthcare, socio-economic upliftment and the promotion of culture. The
group’s philanthropic objectives are achieved by organizing specially-designed events at which individuals
and corporations are invited to participate and take advantage of the visibility and branding opportunities
offered. All proceeds are given to deserving NGOs.
Sahachari Foundation has a collaborative arrangement with National Centre for Performing Arts, Mumbai, for
hosting special cultural events.

3. SAHACHARI FOUNDATION
COMMITTEE MEMBERS
Amruda Nair, Amrita Kilachand, Karuna Rajan, Nilima Kilachand, Bijal Meswani, Lakshmi Nair
Parul Choksey, Madhu Ruia, Minakshi Bajaj, Daksha Mehta
Gauri Pohoomul
OTHERS
Smita Parekh, Mala Goenka, Pallavi Kanoria, Brinda Khatau, Sheela Bhogilal, Kahini Kanoria, Biyash Choksey

4. CHARITIES SUPPORTED BY SAHACHARI FOUNDATION
Every year, Sahachari Foundation lends a helping hand to the activities of deserving NGOs by funding their
specific requirements. The Foundation’s own members track and monitor the utilization of funds.

5. Design One is a cutting-edge exhibition initiative of Sahachari Foundation Events. It captures the spirit that defines
the lifestyle of the contemporary, global woman, showcasing Indian design and workmanship in fashion wear,
jewellery, couture accessories, children’s wear, lifestyle products, gift items and more. Exclusive collections of both
renowned and upcoming designers from across India feature under one roof at the exhibition.
Visitors include celebrities, corporate wives, expats, teenagers and brides-to-be. Due to well-planned media
publicity, the exhibition has a powerful presence in the retail space.
In its 11th year, Design One is a nationally recognized platform; it has also made waves in Dubai.
Motivational factors behind the initiative are:
1). To encourage the spirit of entrepreneurship by providing commercial opportunities for participants to
expand their client bases.
2). To promote Indian goods in domestic and international markets.
3). To acknowledge the extraordinary talent that resides in creative designers.
4). To combine entrepreneurship with philanthropy
DESIGN ONE

6. WHO ARE WE?
1. SF is a charitable Trust established to raise funds to support deserving NGOs in the fields of education,
healthcare, socio-economic upliftment, animal welfare and promotion of the Arts with a brand equity of over 10
years.
2. Vision Statement: Creativity . Continuity . Being Conscious . Empowerment . Modernity . Spreading Joy
3. What do we do? : We have 2 Platforms on Sahachari Foundation Events
Events which organizes cultural shows with maestros like Zakir Hussain, Shankar Mahadevan and others
Design One, which organizes several high-ranking shopping extravaganzas, where mileage and visibility are
offered to sponsors and those who support the Foundation’s mission. The exhibitions showcase fashion wear
and couture, jewellery both haute and fashion, real silver and silver plated items, accessories, home décor
and gift items specially created for each exhibition by both established and upcoming designers.
4. How are we seen in the Market place?
With a highly dedicated and passionate committee, striving to fulfill their goals, a platform where high end,
quality conscious products from across India are available, specially designed and created for Design One
exhibitions and not available in stores. The exhibition is known for its scale and positioning.

7. WHO ARE WE?
5. What do we want to achieve with this project?
Super sales that attract sponsors, advertisers, and visibility, so that we raise enough funds to support
projects of deserving NGOs. As we are already known as market leaders, we would like to retain that
position even during Covid times and after.
6. How will all the above merge into Design One online
We are creating a platform which will showcase our exhibitions, and build in a module for webinars and
cultural events. We are strategising to honour our sponsors and create novel ideas for shopper traction.
SOCIAL MEDIA PRESENCE
 Instagram : @designone_official - 27.3 K Followers
 Facebook : @SFEdesignone – 31.3K Likes

8. DESIGN ONE MUMBAI
JAN 2019 JAN 2019 JAN 2019
OCT 2019
OCT 2019
OCT 2019

9. DESIGN ONE DELHI
FEB 2019 FEB 2019 FEB 2019
SEP 2019
SEP 2019
SEP 2019

10. DESIGN ONE DUBAI
OCT 2016 OCT 2016 FEB 2017
FEB 2017
FEB 2017
FEB 2017

11. PRESS LISTING
VOGUE
February 2018
Mid Day - Mumbai
January 2016
VOGUE
January 2020
VOGUE INDIA
October 2018

12. PRESS LISTING
G2 - The Global
Gujarati April 2015
Time Out Mumbai
March 2014
Hello
November 2013
Delhi Times, The Times
of India, March 2012
HT City
March 2012
Design One in Marwar
September 2009
Hi Blitz
September 2011
Verve
July 2011
Mid Day - Mumbai
January 2016

13. A NEW VENTURE

14. CURRENT SCENARIO & TRENDS
“The COVID-19 pandemic may bring a major change in the consumers' mindset and the value system that
underpin their luxury buying decisions" – says Dr. Sheetal Jain in a Business Today article on 23rd March.
Marketers across industries are trying to redesign their business models and the luxury industry is no exception.
Consumers may indulge in hedonistic purchases which make them feel better in this stressful period. This has been
termed as 'revenge or retaliatory spending'.
Fear of infection has hit luxury shopping malls hard, as a result of which consumers will be reluctant to go out in
crowded areas.
Because of this crisis, people may be willing to spend on products linked to sustainable fashion, that reflect their
own values and beliefs and will be emotionally inclined to indulge in charity options.
Most Brands are going online: The British Fashion Council (BFC) hosted the London Fashion Week online for the
first time in its 40-year history, for fashion designers to show their collections and inspirations from 12th to 14th
June 2020.
Zara’s owner and the world’s top clothing retailer – Spain-based Inditex – mentioned in a Live Mint article that
they expect the Covid-19 crisis to turbocharge the shift toward e-commerce.
High speed and Ease of technology is facilitating this shift

15. VISION 2020
Leveraging the Design One brand to continue to service the various
stakeholders: NGOs, the participants, our shoppers, by creating an
online presence that keeps us relevant and gives us an alternative
during today’s uncertain times.
Our end purpose to raise funds from the platform and empower
women entrepreneurs provides a unique positioning from existing E-
commerce sites and possibly the opportunity to be the first to put
forward a large-scale Online Exhibition to complement our very
popular on ground exhibitions.
This Unique Shopping Experience is constructed bearing in mind our
cumulative strengths of curation, empowering home-grown talent
and new brands that need visibility and a platform, while providing
ease of shopping and browsing.

16. WHY DESIGNONE ONLINE?
To complement our physical exhibitions: As D1 physical exhibitions have amazing strengths we would only
add to them
To stay relevant in current unprecedented times: According to a recent Economic Times report, the luxury
market is at a very nascent stage and is rapidly growing. However, unforeseen events like this pandemic are
forcing luxury brands to take steps on all fronts to keep the industry growing.
To take the right opportunity in the market: As per the recent McKinsey Report, India is home to the second
largest digital base in the world. From the current estimate of around 600 million internet users, it is projected
to reach 800 million users by 2023. With the democratization of the internet, rising number of HNIs, increase
in brand consciousness and a growing number of new age consumers, the online luxury market in India is
ready to bloom.
To keep the engagement with patrons and consumers: Luxury brands now need to create deeper and more
meaningful engagement with their modern computer savvy consumer base by delivering a new range of
personalised experiences and innovating both their business models and value propositions to suit modern
digital-infused lifestyles.

17. WHY DESIGNONE ONLINE?
To provide the power of choice and comparison at your finger tips: The traditional ways of doing retail are
no longer effective and require a radical makeover. Mobile commerce is blooming worldwide as a growing
number of consumers are using their smartphones to research, compare, purchase and return products. The
online marketplace will help the consumers compare products and check their prices v/s offerings, since this
procedure cuts the actual process of manually going from store to store, customers can make quick and
informed decisions.
Blurring Borders: The online platform will make it easier to vastly expand our reach in engaging with not only
buyers but for participants as well making it easier for those who cannot reach physical exhibitions to offer
their products.
The Art of Giving: The major component of our website which is one of the key motivators behind the
consumer’s choice to shop with us. Our efforts will be to weave our USP, which is The Art of Giving and have a
larger donation strategy allowing people to be altruistic as they shop.

18. SALIENT FEATURES OF DESIGNONE ONLINE
Using Magento 2.0 Marketplace technology, DesignOne online will be available 24x7 throughout the year thus
encouraging continuous engagement and sales where customers can buy and send gifts, bouquets, chocolates etc.
as per their need from the comfort of their home. We will also present 2 virtual exhibitions for Diwali and Spring
Summer and 2 pop-up showrooms, for Christmas and Rakhi, together with interactive videos, webinars and
podcasts.
In Better times, we propose the physical exhibition and online simultaneously to reach out to shoppers pan India
and later internationally. Further DesignOne physical exhibitions can be promoted through this platform and will
give us an opportunity to introduce the traditional show experience online – such as using countdown stickers
instead of physical fashion week invitations, and shopping tags, to drive product sales.
The new digital platform enabled to be used from any device mobile, ipad, laptop, will enable the participants to
show their collections thus taking consumer engagement to next level.
This is uniquely positioned to be different from other e-commerce sites and will possibly be one of the first to put
forward a large-scale online exhibition, a marketplace. The Artificial Intelligence prompted advanced analytics
help see consumer behaviour, keep in touch with customers, assess vendor profitability and products. We will have
access to real-time data to help make decisions.

19. SPONSORSHIP PROPOSAL
Design One aims to launch an online platform, offering shoppers not just a mélange of exclusive
apparel, but also give them an all-round couture-shopping experience with accessories and footwear.
No other platform would carry such a unique curation of high fashion, Indo-Western chic, pret, exquisite
jewels and style accessories.
Design One is a growing company in the competitive luxury and lifestyle industry. Leveraging the Design
One brand, we are offering you to be a part of a community that supports and empowers women
entrepreneurs and in turn reaching to several NGOs. Being a part of the community also helps to
connect with our niche clientele and HNI Patrons.
The duration of the main 2 online exhibition will be 15 days.
The duration of the 2 online pop up exhibition will be 10 days.
The duration of an online constant exhibition and sale would be through out the year

20. SPONSORSHIP PROPOSAL
We present you with an opportunity to part-sponsor this online initiative.
The level one sponsorship category is as below:
PRESENTING SPONSOR
Rs. 30 Lacs

21. PACKAGE INCLUSIONS
• Sponsors will enjoy visibility and branding opportunities offered online at the event
• Prominent sponsor recognition on all event related marketing and promotional collateral, invitations program
and posters.
• Prominent virtual real estate space on the website.
• Mention on Virtual Pop-up Showrooms, Interactive Video, Seminars and Podcasts.
• Logo inclusion in newsletter to our clientele and HNI Patrons.
• Logo inclusion in video testimonials from HNI Patrons on the website.
• Access to premium luxury and lifestyle products Preview before the official website launch.
(For Level One Sponsors)

22. SPONSORSHIP PROPOSAL
The level two sponsorship categories are as below:
DIAMOND SPONSOR
Rs. 5 Lacs
PLATINUM SPONSOR
Rs. 3 Lacs
GOLD SPONSOR
Rs. 1.5 Lacs

23. • Sponsors will enjoy visibility and branding opportunities offered online at the event
• Prominent virtual real estate space on the website.
• Sponsor recognition on all event related marketing and promotional collateral, invitations program and
posters.
• Mention on Seminars and Podcasts.
• Logo inclusion in newsletter to our clientele and HNI Patrons.
• Mention in Press Release to the media
PACKAGE INCLUSIONS (For Level Two Sponsors)

24. PATRONS

25. PATRONS

26. SUPPORTED BY

27. THANK YOU