The digital strategy proposes launching a coupon app called Save@H&M to get current customers to spend more and attract new customers, especially teenagers and young adults. It would offer exclusive deals only available through the app. The strategy involves advertising on Google, social media like Facebook and creating a blog to promote weekly coupons in order to drive downloads and sales. It allocates $2,000 per month for social media, $500 for coupons, $415 for email and $100 for SEO, with an estimated budget of $25,000 to complete the strategy.

1. Digital Strategy
Lia Mikeska

2. Strategy: Save@H&M App
• Coupon app that only offers
deals for people who present
the app in store or shop online
and use the app coupon codes
• Get current shoppers to buy
more
• Bring in new customers
• Launch it as soon as possible to
take advantage of Holiday
shopping season

3. Target Audience
• Teenagers and
Young adults
• Does not exclude
older adults
• Can be used by
anyone that has a
smart phone

4. Google Ads & SEO
• Google Adwords will help
to get more people to
download the app
• SEO will help people find
information about the
app by using keywords

5. KPI
• How many downloads the
app receives
• Increase in sales
• Increased website traffic

6. Tools and Tactics
• Email existing
customers
• Put information on
the H&M website
about the app

7. Tools and Tactics
• Make a Facebook page for
information on each weeks app
coupons
• Advertise on Facebook.
• Make a blog that advertises the
weekly coupons. Include pictures of
any items from each weeks coupons.

8. Budget
• Research suggested a
$2,000 a month budget
for social media for a
National Store.
• $500 a month for
coupon promotion
• $415 a month for email
• $100 a month for SEO
• Estimated 100 hour
maximum to complete
this strategy, that is
$25,000

9. Summary/Goals
• Increase Sales and brand
awareness
• Get people to download
and use the app
• Keep people coming back
and gain new customers

10. Thank you!