Zara is one of the largest international fashion companies owned by Inditex, the world's largest fashion retailer. Zara aims to make the latest fashion trends accessible worldwide at affordable prices through its unique business model of rapid design, production, distribution, and sales through stores. The company was founded in 1975 in Spain and has since expanded internationally. Key roles at Zara include retail managers who oversee day-to-day store operations, sales assistants who help customers and process purchases, and cashiers who handle payments.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Zara is a Spanish brand of clothing founded by the visionary Amancio Gaona and Rosalina Mera at 1975. It is one of the major selling brands of one of the biggest fashion retailer ‘INDITEX’. Zara is now available in 86 countries with total of 1,763 stores worldwide. In 1975 INDITEX established Zara’s 1st store in downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Zara is a Spanish brand of clothing founded by the visionary Amancio Gaona and Rosalina Mera at 1975. It is one of the major selling brands of one of the biggest fashion retailer ‘INDITEX’. Zara is now available in 86 countries with total of 1,763 stores worldwide. In 1975 INDITEX established Zara’s 1st store in downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
Name
College
Course
Tutor
Date
introduction
Companies can effectively compete within an industry through innovative models.
Zara is an example, and its competitors are such as Gap, Southwest airlines, Wal-Mart and Dell among others.
Business model and key disruptive elements
Model Innovation disrupted market
-Deliver styles while still hot -marketing to convince buyers
-Reduce marketing cost and increase- -Increase marketing cost
layout cost.
-Hasten shift to customer demand -clearing the stock
Disruptive business model
The disruptive business model reduces the performance of the competitors by introducing new technologies that disrupt the normal activities in the industry.
4
most demanding use 1 2 3 4 3 4 5 6 30 1 2 3 4 2 3 4 5 low qu ality use 1 2 3 4 1 2 3 4
Ordering- orders are made on time and regulation made to ensure that the order is not late.
Fulfillment-the order is fulfilled by the La Coruna team.
Design and manufacturing- Design is made so as to meet the customers taste and ever changing desires.
Operations
The disruptive models change the way the operations are done. It introduces new operation models such as Zara’s the process of ordering, fulfillment and design.
5
Approaches and organization-consistent with the preference for speed and decentralized decision making.
Application development and other IT activities were the responsibility of an Is department of approximately 50 people
Information Technology(IT)
In side the factories,, relatively simple applications were used to plan production.
Most sophisticated ones were large computer controlled equipment that cut cloth into patterns.
Factories
Automated distribution centres e.g miles of automated conveyer belts facilitated the ongoing task of receiving bulk quantities of each garment from factories then recombining the garments into shipment for each store.
Distribution centres
Personal digital assistants(PDAs) and POS systems. Allows redundancy and division of labor.
Constantly upgrades PDAs to meet technological advancement.
POS terminals remained unchanged since they are remarkably stable, effective and easy to roll out and maintain over time.
stores
Zara leads in the profit margins and growth rate due to unique business model within the industry.
conclusion
Work sheet 4
What business is Zara in?
Worksheet#4
Core Competencies & Competitive Advantages
Learning Task#8
Zara Competencies
There are essentially business results and primary business measures which are reflective of Zara’s competitive advantages and core competencies. These are financial and operational. Write them down in the space provided on Worksheet #4
Zara’s core Competencies and how Zara has built them to execute the behavior drivers.
· To create a timely and accurate “one-number plan” that drives all the business functions and enables planning initial assortment at the store level.
· To develop a synchronized supply chain.
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2. What is Zara?
Zara is one of the largest international fashion companies.
It belongs to Inditex, one of the world’s largest distribution
groups.
The customer is at the heart of our unique business model,
which includes design, production, distribution and sales
through our extensive retail network.
3. Mission
The world is getting smaller; we want the whole world to
dress in style, class, and experience unique designs
weekly.
5. Values
Adapt quickly to fashion that the public demands.
Improve quality.
Sell a modern design that the public needs with quality at
an affordable price.
A perfect distribution system, just in time.
7. History
Amancio Ortega opened the first Zara store in 1975 in a
central street in downtown A Coruña, Galicia, Spain.
The first store featured low-priced lookalike products of
popular, higher-end clothing fashions. The store proved to
be a success, and Ortega began opening more Zara
stores throughout Spain.
During the 1980s, Ortega started changing the design,
manufacturing, and distribution process to reduce lead
times and react to new trends in a quicker way, in what he
called "instant fashions".
8. History
In 1980, the company started its international expansion
through Porto, Portugal. This international expansion was
increased in the 1990s, with Mexico in 1992.
Ortega has continued to grow creating brands such as Pull &
Bear, Bershka and Oysho. He has acquired groups like
Massimo Dutti and Stradivarius. Today Inditex is the biggest
fashion group in the world.
9. Job description
Retail manager
Retail managers are responsible for every aspect of the day-to-day supervision of
retail stores, including sales, staff, stock and resources management.
Responsibilities of the job:
-Recruiting, training, supervising and appraising staff
-Managing budgets
-Maintaining statistical and financial records
-Planning
-Promoting and marketing the business
-Dealing with customer queries and complaints
Key skills for retail managers
Enthusiasm, excellent IT skills, numerical skills, verbal communication skills, team
working skills, organizational skills, confidence, commercial awareness.
10. Job description
Sales assistant
Responsibilities of the job
-Be involved in stock control and management.
-Assisting shoppers to find the goods and products they are looking for.
-Being responsible for processing cash and card payments.
-Stocking shelves with merchandise.
-Answering queries from customers, dealing with customer refunds and complaints.
-Balancing cash registers with receipts.
-Working within established guidelines, particularly with brands.
Personal skills that are required for the job:
-Having a friendly and engaging personality.
-Should have a confident manner.
-Must be helpful and polite.
-Able to work as part of a sales team.
-Knowledge of inventory techniques.
11. Job description
Cashier
Responsibilities of the job
Receive payment by cash, check, credit cards, vouchers, or
automatic debits.
Count money.
Greet customers entering establishments.
Maintain clean and orderly checkout areas.
Establish or identify prices of clothes, and tabulate bills using
calculators, cash registers, or optical price scanners.