Zara is part of the Inditex Group, one of the world's largest fashion retailers operating over 4,780 stores across 77 countries. Zara pioneered "fast fashion" in the 1980s and has since expanded globally. It focuses on affordable exclusivity through a business model of vertical integration and quick response to fashion trends. Zara aims to expand further in Asia, currently adapting some clothing to local markets. Its future plans include growing online sales and opening more stores, with 50% of new locations in Asia over the next decade.

1. Abbasi DawoodFrancGongoraMª Carmen MirandaMonique Beauchamp

2. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

3. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

4. IntroductionZara is part of the Inditex Group of Spanish fashion retailers. Inditex, one of the world’s largest fashion distributors, it has more than 4,780 stores in 77 countries in Europe, the Americas, Asia and Africa. Inditex’s net sales increasedby 14% in thefirstninemonths of its 2010 fiscal year –fromFebruary 1 toOctober 31 – to 8,866 million euros.Zara began in La Coruña, Spain in 1975, in the 1980s Zara pioneered the concept of what is now considered "fast fashion“.In addition to Zara, the largest of its retail chains, Inditex has other commercial formats. Sells womens, mens, juniors, and childrens fashions as well as accessories for the home ( Massimo Dutti, Oysho, Bershka, Uterque, etc.. )

5. Zara : AffordableExclusivity

7. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

8. Strategy: businessmodel

9. Strategy: businessmodel

10. Strategy: businessmodel

11. Strategy: businessmodel

12. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

13. ZaraWorldwideParisJapanMilanChinaSouth KoreaIndiaHong KongThailandPhilippinesMalaysiaSingaporeIndonesiaSalamanca5th AvenueNew YorkAmerica: 197 shopsUSA: 49 shopsEurope: 1.026 shopsAsia and row : 1.483 shopsGinza(Japan)

14. Zara ManufacturingDistribution

15. Zara Suppliers

16. Zara Sales 2009Inditex CUM Sept 20108.866 M€+14%

17. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

18. How to start-up a new market?

19. JapanProblem: taxestoimportshoes and complements of Morocco leatherwork

20. India

21. South Korea

22. Adaptationtotheclient:Japan:It withdraws the pins of the clothes.It has taken Japanese customs: the niponas meetings.High prices.Smaler sizes.It doesn’t open in sales.Middle East: Manikins without head.

23. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

24. Building the Future Shop Online2010Spain, Germany, France, Italy, Portugal, UK, Belgium, Austris, Holland, Ireland and Luxemburg2011USA and JapanStrategic Area during next 10 yearsZara New Openings50% in AsiaForecast Sells: 20% of Inditex Sales in 2012New marketsAustralia Spring 2011 Joint Venture Sidney & MelbourneSouth Africa2nd Half 2011Eastern Europe

25. IntroductionBusiness ModelZara WorldwideZara in AsiaBuilding the FutureConclusions

26. ConclusionZara has expanded it’s business to new markets with the help of affiliates, joint-ventures and franchise.Zara adapts a small percentage of the clothes to the country of sales. (15%-20%)Short-term aim: To Promote its presence in Asia. With the new opening in Australia, Zara would be in all 5 continents, with more than 1.500 shops.

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