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1. SYNOPSIS
ON
DIGITAL MARKETING& SEO
AT
AGRINI INFOSOLUTIONS PRIVATE LIMITED
Submitted To:
Dr. Sanjiv Layek
Submitted By:
MONIKA SINGH
Roll No.: PGM/16-18/052
Institute of Advance Management & Research,
Ghaziabad
http://pgdm.iamr.ac.in/

2. INTRODUCTION
1.Introduction of digital marketing:
1.1Digital Marketing
Digital marketing can be defined as the process of promoting of brands using digital
distribution channels comprising internet, mobile and other interactive channels. The basic
advantage in this form of advertising lies in its low cost model
Digital Marketing can be classified into Pull and Push marketing.
1.1.1 Pull
Pull digital marketing technologies involve the user having to seek out and directly grab (or
pull) the content via web searches. Web site/blogs and streaming media (audio and video)
are good examples of this. In each of these examples, users have a specific link (URL) to
view the content.
1.1.2 Push
Push digital marketing technologies involve both the marketer (creator of the message) as
well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing.
In each of these examples, the marketer has to send (push) the messages to the users
(subscribers) in order for the message to be received.
1.1.3Web Site Designing
Value Prop through its tie up venture www.hanuinfo.com offers a complete package of
affordable website design and ecommerce web development. From the initial process of
taking inputs from clients, planning on the basis of such inputs to final implementation and
testing – all are done using latest web designing techniques and skills. Our services have the
advantage of offering clarity in its design style, which is backed up with an easy and free
flowing content and latest technical know-how. Not only we provide affordable web site
design and ecommerce web development services but also search engine friendly designs.
Our Service Includes

3.  Website Design
 Website Redesign
 Shopping Cart Web Design
 Detailed and Advanced Page Layout
 Custom Logo Design
 Banner Ads
 Custom Graphics Design using advanced design tools.
1.1.4Push Pull strategy:
A push-pull-system in business describes the movement of a product or information between
two subjects. On markets the consumers usually "pulls" the goods or information they demand
for their needs, while the offerers or suppliers "pushes" them toward the consumers. In
logistic chains or supply chains the stages are operating normally both in push- and pull-
manner.[5] The interface between push-based stages and pull-based stages are called push-pull
boundary or decoupling point.[5]
OBJECTIVES OF DIGITAL MARKETING:
 Lead generation/quick response /conversion
 Increase awareness/visibility/brand building
 Drive traffic/engage people/easily accessible
 Cost effective
 Effective to target youth

4. COMPANY PROFILE
Agrini or Agrani, a Sanskrit word, literally means ‘Leader’ or ‘The One, who leads’.
Agrini Info Solutions came into existence with the ideology of staying ‘ahead’ as contemporary
leader in the market. We strive to deliver best technology solutions bundled at the best suiting
prices to our patrons.
Our strength lies in our resources, where, right blend of domain and technology can be found.
Right from eCommerce to building eMarkets, eProcurement to Sourcing, Governance to RFx
Consulting, Project Management, we have full bouquet of services and deliverable to cater to all
Industry Propositions. You name it, we have it.
Resources from multiple domains, verticals, technology platforms provide us the strength to
deliver solutions in ‘today’s’ environment.
All our services and deliverable are ‘in house’, thus, our patrons receive their requirements with
JIT concept. Our belief lies in ‘Time & Money’ relationship, thus, ‘delay in services’ is
considered a crime at Agrini.
Vision
Carving technologies with emphasis on ‘Make in India’ to roar as ‘Agrini (LEADER)’ in Global
trade.
About IndiaDilse.com
IndiaDilSe.com..What is that?? Just another shopping portal again! I reckon you have the same
questions. I understand that it’s straight from the Heart. YES, it is straight from the heart of the
regional Indian Craftsmen and Artisans and NO, it’s just not another shopping website. It is a
place where the rural India comes together, where they could promote their exceptionally
brilliant authentic work.
Why we are here? Or Why us? We wanted all the craftsmen, who have so much potential for
handicraft, art-work, handloom, karigari, carvings (and much more in queue to mention), who

5. cannot sell their art to the global market, could come along and advertise their ART.
A lot of new shopping sites and portals come up these days but how are we in for long? We are a
team of young entrepreneurs and we are here for a long run. We provide you with the best
authentic products.. Yes! You heard me right, we just don’t claim to have genuine products
rather we have articles which are government authenticated.
How hard it is for some of us to head out, whether we are doctors, teachers, professors, lawyers,
stay home mums or professionals working with other time-zones. We just don’t get time or
should I say a chance to head out. So to make it all easy for you we are here at click of a button
or touch of your Smartphone.
We are a one-stop shop for all your special finds be it for yourself or for gifting handicrafts or
god idols to someone important. We can cater your demands of sarees, dress materials,
handicraft, spices, rugs, bedsheets, quilts and much more. From small occasion to big ones, we
have it all covered for you.
We have a wide variety of Sarees, starting from Madhya Pradesh’s specialty of Kosa Silk,
Chanderi Silk to Manipur’s special Manipuri Cotton or Silk sarees. A huge range of Bell Metal,
God Idols, state specific handicraft and artifacts to paintings and head masks are also available
with us. Spices are something that we use in our house on daily basis; you can find the right
spices andmasale from the states itself. The aroma is so divine that it makes you feel that you
know your spices.
Our belief is to have fair trade in all aspects with affirmative action’s and upholding dignity of
every individual connected to us. We believe in making your informative shopping experience
truly amazing and easy. Visit us, like what you buy and spread the happiness around.: We
IndiaDilse.com are committed to introduce our regional artists and craftsmen to the world
through their sarees. Our regional artists are brilliant in their jobs, but can’t get the exposure they
deserve. We enable our regional Indian craftsmen and artisans to show their art and potential to
the world. Undoubtedly, saree is the most authentic and beautiful Indian attire for women that is
treasured not only in our country, but all around the globe because of its sophistication and

6. delicate style. The elegant look, pulsating colors and beautiful designs make this attire perfect for
every occasion.
When it comes to Indian sarees, silk is probably the best fabric. The grace and feel of Indian silk
Sarees are truly unmatched. We have a great collection of silk sarees for fashion conscious
women. Our main motive is not to sell sarees just like any other online portal we aim to endow
our clients to get in touch with regional arts including handloom and handicraft. We don’t have a
limited collection of any particular kinds of sarees, but we have a pool of designer sarees to cater
to all the expectations of the clients. From trendy sarees to bridal collection, we have an array of
sarees that are designed by some skillful artisans.
Being a reputed eCommerce store, we endeavor to make an unforgettable impression on your
mind by offering the fragrance of rural India and regional ethnicity in our sarees. In our
collection we include different colors of India. Each product we offer has a reflection the culture
and customs of different states. Apart from silk sarees, you can buy organic cotton sarees online
on our website.
We enable our clients to access unlimited and unmatched color combinations, designs and styles
to match the expectations of the today’s stylish women. You can get handloom, tussar silk,
cotton, and chanderi sarees, etc. With an intention to give a pleasing shopping experience to our
clients, we offer fast and safe shipping services. Also, we have an easy return policy. You can
return the sarees within 7 days of purchase in case of any complaint or dissatisfaction.
In addition to sarees, we also have a great collection of handicraft, home décor, souvenir and
gifts, etc. Browse our website to explore the luminous art work.

7. RESEARCH METHODOLOGY
METHODOLOGY
 Methodology is the systematic and objective identification, collection analysis,
dissemination, and use of information for the purpose of improving decision making
related to the identification and solution of problem.
 During the course of conducting the study the information were gathered mainly
through the primary sources.
 Conducting field survey by talking to the retailer and the methodology used in the
survey was personal observation and interview with the customer with the help of
questionnaire
DATA COLLECTION:
 The task of data collection begins after a research problem has been defined and
research design has been chalked out.
 While deciding about the method of data collection to be used for the study, the
research should keep in mind two types of data viz. Primary and Secondary
SOURCES OF DATA
a) Primary Data.
b) Secondary Data.
PRIMARY DATA:
The observation method is the most commonly used method especially in studies relating to
behavioral sciences.
Questionnaire method is also very widely used in order to give a structure to the entire study.
SECONDARY DATA:
The secondary data regarding the company which was list of schools,institutions,colleges,retail
outlets,shoppingmalls,hotels and etc…..
These all the categories of the methodology under above the processs

8. AREA OF RESEARCH
 Kukatpally ,
 Kukatpally housing board
 Vivekananadha nagar colony,
 Ameerpeta,
 Maitrivanam
TYPES OF RESPONDENTS :
 Schools
 Educational consultants,
 Colleges,
 Shopingmalls,
 Retail outlets,
 Clinics ,
 Social organizations,
 Coaching centres..
CONCLUSIONS
 The first research analysed the effectiveness of SMS advertising, in terms of attitude
towards
 the advertisement, attitude towards the brand and purchase intention. On the basis of
the research results we could conclude that the variable ‘location and time’ influences
the attitude
 towards the ad. In addition, the advertising’s appeal seemed to play an important role:
 emotional appeal leads to a more positive attitude towards the ad, whereas a rational
appeal
 leads to a more positive attitude towards the brand and to higher purchase intentions.
 Theresearch results also showed that, in the case of SMS advertising, it is better to
advertise lowinvolvement products.

9.  Finally, giving incentives appeared to be effective in terms of purchaseintentions.
Based on these results, we can confirm that SMS advertising is effective. In
 addition, we also studied the effectiveness of advertising through newspapers, also in
terms of attitude towards the advertisement, attitude towards the brand and purchase
intention.
BIBLIOGRAPHY :
 Internet
www.digitalbuzzblog.com
www.digitalmarketing.com
www.scribd.com
www.marketingtom.com
www.googlebooks.com
 Books :
 Digital Marketing Jerry Wind,&VijayMahajan
 Digital media-Dave Chaffey
 Direct Digital Marketing-Drayton Bird
Research :
Magazines
News papers
Etc……