Nineteenth Amendment is a software platform that allows brands to design collections digitally, market and sell them through pre-orders without inventory risk, and then use on-demand manufacturing through a US-based partner network to produce the products just-in-time based on the pre-orders. They believe this model increases margins, speeds up production timelines, and decreases waste compared to the traditional fashion industry model. The company has worked with brands and retailers like Macy's to pilot this on-demand retail concept.

2. What Do You
Stand For?
Like our namesake, our mission is to democratize fashion
and let true talent shine and grow as determined by the
voice of the people.
Each Nineteenth Amendment purchase is a vote
FOR FASHION that speaks
FOR FASHION that empowers designers
FOR FASHION that honors manufactures
FOR FASHION that is inclusive and diverse
Stand #ForFashion

3. We Believe in
Stories Over
Seasons
Behind every design is a story worth telling
Every brand is on a mission to express their vision.
We give brands the means to tell and sell that
story. We believe in giving brands a way to
authentically bring their work to market while
giving shoppers a way to live the experience of
fashion, from design to delivery.

4. We Believe in
Smart Fashion
Smart fashion enables creativity, decreases risk, and
increases sustainability and full-price sell-through
The fashion industry is an ecosystem, and with us,
all parts are created equally. With our one-of-a-
kind platform, we bring the entire fashion process,
from design to cutting room floor, to your digital
doorstep. This means no inventory, made on-
demand pre-sales and data at all levels. A full price
model with efficient deployment of capitol.
Fashion for the global economy. It’s fashion - but
smarter - and inherently sustainable.
FAST JUST-IN-TIME PRODUCTION
EFFICIENT DEPLOYMENT OF CAPITAL
AUTHENTIC FASHION AS EXPERIENCE
DATA AT ALL LEVELS

5. See now. Buy now. Make now.
Now you can.
Nineteenth Amendment is the only software platform for end-to-end sales, on-demand manufacturing, data + fulfillment.
Purchase order (PO) created.
Materials ordered and shipped.
Fabric cutting begun.

6. We have created a proprietary design-to-delivery software
and manufacturer network for sustainable, just-in-time
production. Each step is fully transparent for brands,
manufacturers, and shoppers with real-time data for better
discovery, design, and delivery.
Our Technology
Enables
On-Demand Retail
Inventory-less marketplace for smart retailing powered by our
marketing and manufacturing platform

7. Sell direct-to consumers without the inventory risk by
producing just-in-time with our network of US manufacturers
No inventory, no problem
Keep shoppers happy and involve them in the process with
automated and branded email updates from design to
delivery
Transparency with shoppers
Gain more insights with a brand dedicated consumer data
dashboard to get trend and marketing insights pre-inventory
Data-driven design

8. Our Proprietary
Process
High margins while manufacturing locally and
sustainably in the USA
Negotiate better pricing and turnaround with our
partner manufacturers by leveraging collective
buying and powering manufacturers with our
technology.
• 60-83% margins
• 4-6 week turnarounds
• Vetted US micro manufacturing facilities within
partner network
Independent product
development done by Brands
Develop
Brand use Nineteenth Amendment
platform to digitize design
Digitize

9. Brands market and pre-sell through
Nineteenth Amendment Marketplace
Pre-sell
Brands pick a production partner
and produce in 4-5 weeks
Manufacture
Brands use Nineteenth Amendment
platform to get production bids
Quote

10. Nineteenth Amendment collects sales and
marketing data for trend analysis and
better design decisions
Data & Analysis
Final product shipped to brand
to QA and distribute
direct-to-consumer
QA & Ship
Design Globally,
Make Locally
Our platform has been used by over 400 designers
across the world in 29 countries and products
produced through our proprietary system have
been shipped to customers across three
continents.
Our process and software enables just-in-time
production for independent brands globally
(TM)

11. Quick, connected, & profitable
Increase operational efficiency and sell through while testing new products.
Increase margins by 20% with no upfront investment in inventory
Meet consumer demand without over production
Lower return rate (as low as 7%)
Re-shore production with quick turn around (4-6 weeks)

12. Compete without traditional cost
Fashion industry vs. Nineteenth Amendment
Production Time Personnel Cost Return Rate
Industry Standard Nineteenth Amendment
10 months
4 - 6 weeks
50%
7%10%

13. We Get
Millennials
By 2020, Milennials will have $4.1Trillion
in buying power.
• They crave fashion as individualized
experience.
• They want hyper connected and
transparent retailing.
We have created a transparent, authentic,
made-for-me retail experience.
• Milllennials (18-34) are 73% of our
audience.
• They spend on average $250 per unit
for fashion made just in time for them.

14. Successful
Collaborations
We create quantifiable increased Millennial sales
and loyalty for our partners
We have created transparent, authentic, made-for-
me retail activations at Lord & Taylor with
Microsoft, Macy’s Herald Square, and South By
South West with Dell. We are the first startup to
partner with Macy’s Inc. for both in-store and
online activations.

15. Macy’s Curated
Ecommerce
Digital shopping affiliate
Starting September 2015, Macy’s went live with a
branded Nineteenth Amendment landing page
and Impulse link sending customers off-site for the
full Nineteenth Amendment experience with
curated designers. Online shoppers from Macy’s
s p e n d t w i c e a s m u c h t i m e o n
NineteenthAmendment.com site than organic
users. The experience was aspirational - Macy’s
customers that visited Nineteenth Amendment
from Macy’s and returned to Macys.com spent
56% more on average than a customer who did
not have a Nineteenth Amendment experience.
Macy’s gained a new millennial, female shopper
base from the affiliate partnership.

16. Macy’s In-Store
Trunk Show
Two day February Fashion Week Trunk Show
During New York Fashion Week (NYFW) February
2015, Nineteenth Amendment hosted the first
public, shoppable fashion week event at Macy’s
Herald Square in New York City. The event
attracted over 1400 millennial shoppers, was
featured in the Sunday New York Times Arts
section, and given a 34th street level window at
Macy’s Herald Square. The public and press were
invited to preview four Nineteenth Amendment
designers’ collections, meet the designers, and
purchase a piece of fashion history to be made
just for them. Terry Lundgren, CEO of Macy’s Inc.
gave an opening welcome to kick off the event.
Watch the video here.

17. Lord & Taylor
Trunk Show
Voting-themed evening of Fashion, #forfashion
Just in time for the 2016 presidential election, over
200 shoppers gathered on the top floor of Lord &
Taylor on iconic 5th Avenue to cast their vote for
the future of fashion. Shoppers were invited to
vote with their wallet and cast a ballot to help one
designer win a one-on-one with Marie Claire
Creative Director, Project Runway Judge, and
Nineteenth Amendment advisor Nina Garcia. Eight
designers from around the world showed their
collections which were available for pre-purchase
and engage with shoppers. Press from Vice, Vogue,
Marie Claire, InStyle, Global Gal Magazine,
Sourcing Journal, WWD, and The Observer
attended.

18. Stiletto-Strapping
As most success stories do, ours started with luck and a lot of ambition - in the form of a
craigslist ad. Amanda answered a posting for a fashion designer and found herself at the helm of
an emerging brand that she brought all the way to London Fashion Week in its first season. But,
as young brands do with no cash or scalable manufacturing, the label was dead before it started.
Burnt-out as a designer, Amanda met cofounder Gemma during a tech incubator at the Harvard
iLab during the summer of 2012. Amanda and Gemma worked on the concept part-time,
stiletto-strapping the entire business with under $10k that they won from a national
entrepreneurship competition sponsored by a vodka brand (another story of luck & ambition).
While working in venture capital, Gemma recruited Chris, a full-stack web developer who also
organized fashion shows. The scrappy, over-achievers have been together forging a path of
fashionable disruption ever since, launching officially in 2014 at the New York Fashion Tech Lab.

19. Our Founders
Fashion, business, and a whole lot of tech
Gemma Sole
U. of Rochester, Kauffman Scholar
Cofounder / COO
Amanda Curtis
Boston University, Parsons
Cofounder / CEO
Christopher Campbell
Northeastern University
Chief Technology Officer

20. Nina Garcia (A)
Marie Claire, Project
Runway, Elle
Simon Collins (A)
Parsons Dean of Fashion,
CFDA, Nike
Chris Sole (A&I)
CEO Placelinks, Bachman,
BCG, Bain,
Brand Foundry VC
Andrew Mitchell has
invested in Warby Parker,
Birchbox
Paul English (I)
Cofounder of kayak.com,
Founder of Lola Travel
David Levine (I)
CEO Advant,
Smithsonian Visionary
Advisors &
Investors
A great combination of technology entrepreneurs and
fashion visionaries
With great creative, business, and technical talent
on board, and a team of investors and advisors
who know the industry inside-and-out, the
Nineteenth Amendment team is dedicated to
redesigning the future of fashion.

21. Grand Central Tech 2016
Huffington Post 10 Coolest Fashion Companies 2016
Forbes 30 Under 30 Retail & Ecommerce 2016 - cofounders Amanda Curtis & Gemma Sole
Parallel 18
Decoded x W Magazine Fashion Futures Winner
Brooklyn Fashion + Design Accelerator Company In Residence
New York Fashion Tech Lab
Friends of eBay
PayPal StartTank
Boston Globe's "Best of the New"
Dell "Power to Do More"
Russian Standard "Incredible Pursuits" National Winner
Bostinno 50 on Fire Winner
Future Boston Accelerator
Featured Speaker, Tony Hseih's Downtown Project
Accomplishments
Press

22. Contact us:
Amanda Curtis
+1-617-777-4161
amanda@nineteenthamendment.com
335 Madison Avenue
New York, NY 10017