Apparel Business Plan

Apparel -Business Plan
© Copyright 2017 Vervitude | All Rights Reserved.

Index
1. Objective
2. Vision & Mission
3. The Team
4. Products
5. Current assets
6. Roadmap
7. First Steps
8. Investor Proposition
9. Foundation steps
10. Next steps
Cont. 2

Index
11. Production Plan
12. Sales through Sales
Channels
13. Brand Store Sales
14. Expense & Revenue
projection
15. Expenses List
16. Investment
17. ROI
18. Credits
3

Objective
The Promoters of X wish to build a brand that specifically caters to the need of
x and designer x to be specific. The objective of this business plan is to
understand the finances needed, execution strategy, timelines to name a few.
The Business plan would give a very through brief of the business objectives,
brand vision, company mission and earning potential of the business segment.
Lets start!
4

Vision
The Vision of the brand is to
become the No .1 Designer brand in
India and internationally over time
for x.
If you think of X all you should
think of is x.
Vision & Mission
Mission
The plan would take you through the 1st
year of the companies journey. During
which the brand wishes to enter the
market as a brand store for designer &
custom made x. In addition that, the
brand would also cater for white
labelling solutions and partner with
Multi Brand outlets.
5

The Team
The team initially would start with around 20 members and
would go up to 60 members according to the scale plan. The
heads of core teams would report to the CEO, they are:
▪ Sales & Admin
▪ Design House
▪ Accounts
▪ Operations / production (Masters, Tailors, sample makers, etc)
▪ HR
▪ Marketing, PR or addition consulting support would be
outsourced.
6

Team Structure
7

Products
X1
These would be our Basic
Designer Xs, priced between ₹X - ₹X.
The Essentials line of products
would be a White Label only product
and would not be available in the
Brand stores or through MBOs.
X2
These would be Designer
Readymade X, priced between
₹X to ₹X. The Inspire line would
be available at brand stores,
white label and MBOs.
X3
These are Custom Designer X
which are made to order. It is
our semi-premium range and
would be priced between ₹X to
₹X and would be available at
brand stores, White Label and
MBOs.
X4
The Basics range would be
everyday wear / corporate X
priced between ₹X to ₹X. The
would be available through all
the 3 sales channels.
X5
The Premium would be high end
custom made designer X for the
elite. Price range starting at ₹X it
could go up to any amount
considering the design and
materials used.
The premium range would be
exclusive to the brand store. 8
Note: Revenues for the premium range are not included in the projections of this business plan.

Workshop
The workshop held by the
promoters in Mumbai is equipped
and ready to start operations at
the drop of a hat.
Renovation already been done
worth ₹X and security deposit
worth another ₹X has also been
paid by the promoters.
Current Assets &
Assets needed
Equipment
The workshop has most of the
equipment to start operations like
sewing machines & embroidery
machines.
Asset Value : ₹X.
We would need to add sewing
machines as more tailors get
added as well as a Fusing machine.
9

Roadmap
10

First steps
Manufacturing - Operations
It starts with making samples
and would be shared through
the different channels to
potential vendors (White Label &
MBOs) We would build an
inventory for the readymade
products for the store.
Registration & Online Presence
This is one of the first steps
which includes company
registration, formalities, as well
as building a website & social
media pages.
Branding & Marketing
Brand activities would start from
day one and a brand consistency
would be maintained through
the brands life cycles. Marketing
activities would be an ongoing
process considering the brand &
sales strategies.
Sales Channels & Strategy
There would be a total of 4 sales
channels; While Label, Brand
Stores, MBOs & Online; these
would be initiated in the above
order one after another over the
first year.
Systems & Processes
Systems and process are the
backbone and we believe in
having them in place from day
one. These would include an
integrated Inventory, CRM &
accounting system all in one.
Target Audience
While Labelling – Large chain of
stores who deal in sarees.
In-store & online – These would
need a through B2C strategy by
itself.
MBOs – Outlets who deal in
traditional wear and sarees. 11

Investor
Proposition
Let’s start with the first set of slides
1.

Investor
Proposition
▪ The Investor would get 20% of the profits from the 7th
month onwards of operations being initiated.
▪ These would only be on the sales of the X brand and
not on White Label Sales.
▪ The profits would be shared up until 3 years from the
date the repayment was initiated or a maximum of ₹ X,
whichever happens earlier.
13

Foundation Steps
2.

Foundation steps
15
Activity Details
Registration & Legal Formalities Company Registration
Online Presence Website development & online presence
Asset acquisition Inventory such as sewing machines, fusing machine, etc
Samples Samples for While Label orders
Branding Logo, Brand story & Identity
Hiring the core team Management team & workers
ERP system Identifying and implementing ERP system
Brand photoshoot Brand photoshoot for White Label partners & MBOs

Next steps
3.

17
Activity Details
Field Sales
Field Sales would start from December once the first set of samples are ready and would be
an ongoing activity. The field agents would work with White Label partners and would also
work with MBOs X starts onboarding MBOs.
Online Marketing
Online Marketing would be initiated from December 2017 and would be an ongoing activity.
Addition promotions when we are closer to a store launch.
Identifying Store
We start identifying the first store in November, second in May of 2018 and the 3rd in August of
2018. The ideal location to open the first store would be Banjara hills in the city of Hyderabad,
the second in Kokkud Palli, Hyderabad and the third in a prominent location of Bangalore or
Chennai.
Store Setup Once the store is setup it would go through interiors based on the Brand Identity and strategy
Offline Marketing
There would be a monthly magazine ad as well as a Newspaper ads, additional when we are
closer to each store launch. Hoarding ads when we are close to a store launch.
Store / Brand Launch
Three stores in the first year, the first in Banjara Hills, Hyderabad, the second in Kokkud Palli,
Hyderabad and the 3rd in either Bangalore or Chennai.
White Label - Production Production for While label will start from Dec 2017 and will be an ongoing activity.
Store - Production
Production for stores will start from January 2018, the 2nd July 2018 and the 3rd in October
2018. There will be a constant supply to the stores on a monthly basis.
Onboarding MBOs
Once one store is setup we would initiate onboarding MBO which would retail our brand. We
would start on-boarding MBOs from April 2018.
Brand Studio - Mumbai
We would have a brand studio in Mumbai where vendors across the country could come down
see our range and place orders with us.
E-commerce Launch
We would be upgrading the website and enable online sales directly to customers this would
happen from October 2018. We would also be partnering with E-commerce portals to drive
sales as well.
E-commerce Marketing
We would engage in E-commerce marketing activities once we start online sales. This would
be an ongoing process.

Production Plan -
Operations
Let’s start with the first set of slides
4.

937 936.72
1250 1406.88
1877
2190.48 2190
2817.36
3288
3757.68
4385 4384.56
0
1000
2000
3000
4000
5000
0
5
10
15
20
25
30
Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18
Master (Male) Master (Female) Tailor Fusing Drawing
Sample Maker Finishing Admin Operaions Designer
Accounts / Payroll HR Sales Rep House-keeping Production Capacity
Resource Plan & Production Capacity

0
1000
2000
3000
4000
5000
0
500
1000
1500
2000
2500
Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18
JB’s
Essentials
(Category 1)
200 350 550 600 700 900 1100 1400 1600 1900 2100 2100
JB’s Inspire (Category 2) 120 150 230 240 270 300 320 370 390 450 500 480
JB’s Intrigue (Category 3) 40 60 80 85 105 110 130 160 160 195 225 215
JBs Basics (Category 4) 200 350 550 600 700 900 1100 1300 1500 1800 1800 1400
Total 0 560 910 1410 1525 1775 2210 2650 3230 3650 4345 4625 4195
Category wise Sales Forecast & Total Sales

Sales through sales
Channels
5.

0
1000
2000
3000
4000
5000
Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18
Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18
Whitle Lable 560 560 1060 1060 1310 1310 1750 1750 2420 2420 2700 2300
In-Store 0 350 350 465 465 460 460 940 690 1170 1170 1130
MBOs 0 0 0 0 0 440 440 540 540 755 755 765
Total 560 910 1410 1525 1775 2210 2650 3230 3650 4345 4625 4195
Channel wise Sales Forecast & Total Sales

Brand Stores
6.

0
350 350
465 465 460 460
940
690
1170 1170 1130
In-Store
Store Sales forecast

Expenses & Revenue
Projection
7.

NOV -17 DEC-17 J AN-18 FEB -18 MAR-18 A P R-18 MAY -18 J UN-18 J UL-18 AUG-18 S E P -18 OCT-18 NOV -18
Expense Revenue
Expense vs Revenue Forecast

Expense List – Detailed
Excel Attached
27
Company
Registration
ERP software Workshop Utilities Store Deposit
Branding Creating Samples Photoshoot Store Rent
Website
Development
Salaries Online Marketing Store setup
New assets Workshop Rent Store Brokerage Store Utilities
Offline Marketing Store / Brand Launch
Production - White
Label
Production - Store
Production - MBOs
Brand Studio -
Mumbai
E-commerce
Website
E-commerce
Marketing

Investment
Needed
8.

Investment
▪ We are looking for an investment of ₹X each month for
3 months. Which makes the total investment ₹X.
▪ Additional funding of up to ₹ in case of delayed
payments in the 4th month of operations i.e. Feb 2018.
29

ROI (1st year)
Branding, Systems & Process, Sales
9.

ROI forecast (1st Year)
Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18
Total ROI forecasted within the 1st Year would be ₹X

“The quickest way to
double your money is to
fold it over and put it
back in your pocket.”
32

₹ XForecasted turnover in the first year itself!!
33

Credits
Special thanks to Vervitude Consulting who
helped develop this business plan.
34
Vervitude Consulting is not responsible for the execution of the plan. The statics & projections are documented based on inputs received from the promoter.

Thanks!
Any questions?
You can find me at
abc@123.com
35

Apparel Business Plan

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