The document discusses Sonic, a hypothetical startup company introducing a new PDA. It outlines Sonic's strengths like superior handwriting recognition and bundled features, but also weaknesses like lack of brand awareness. It then provides guidance on scanning the market environment, noting demographic, economic, technological, political, and cultural factors that could impact the PDA market and Sonic's strategy.
The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.
The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.
Presentation is about online macro environment and digital marketing environment. Further, market place analysis, SWOT analysis, online market place map, PESTLE analysis, digital economy defined, digital immigrants vs digital natives, innovation vs disruptive innovation, non existing businesses, etc.
Business policies and strategies - New Product Launch Maybin John
* New Product Launch: I-tap
I-tap’s foremost mission is to lighten up the minds of the people to save money. We are a corporation based organisation and our main aim is to remind of people of how much electricity they are wasting and to start saving electricity to reduce cost.
Thinking of a career in international business? See if you and an international job environment are a good fit. Fuel the growth and success of multinational corporations with a career in international business. You’ll find many exciting opportunities for work at home and abroad. An increasing number of businesses now conduct business globally. In international business you’ll engage with global and cultural business issues as an import/export agent, translator, foreign currency investment advisor, foreign sales representative, international management consultant and more. If you’re in interested in learning where international business can take you, learn which personal and professional traits you’ll need to succeed.
The term globalization derives from the word globalize, which refers to the emergence of an international network of economic systems. Globalisation refers to rapid increase in the share of economic activity taking place across national borders. It goes beyond the international trade includes goods and services, delivered &sold & movement of capital.
Globalization or globalisation is the trend of increasing interaction between people or companies on a worldwide scale due to advances in transportation and communication technology, normally beginning with the steamship and the telegraph in the early to mid-1800s. With increased interactions between nation-states and individuals came the growth of international trade, ideas, and culture. Globalization is primarily an economic process of integration that has social and cultural aspects, but conflicts and diplomacy are also large parts of the history of globalization.
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
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1. MARKET STRATEGY
Written plan (usually a part of the overall
corporate plan) which combines
product development, promotion, distribution,
and pricing approach, identifies the firm's
marketing goals, and explains how they will
be achieved within a stated timeframe.
Marketing strategy determines the choice of
target market segment, positioning, marketing
mix, and allocation of resources.
2. MARKET STRATEGY
• strategy - originally a military term, in a
business planning context
• strategy/strategic means/pertains to why and
how the plan will work, in relation to all factors
of influence upon the business entity and
activity, particularly including competitors (thus
the use of a military combative term), customers
and demographics, technology and
communications.
3. MARKET STRATEGY
• Sonic, a hypothetical start-up company, is getting ready to
introduce a new multifunction personal digital assistant (PDA),
also known as a handheld computer. Sonic's new product in
entering a marketplace crowded with offerings from palm,
Handspring, and other PDA makers.
• Despite intense competition, Sonic can rely on numerous
strengths. First, its PDA has a superior handwriting recognition
system, which simplifies use. Second, it bundles valuable feature
found only on higher-price rival products. Third, Sonic's PDA can
accept any palm-compatible peripheral; and fourth it is priced
lower than competing models. However, it weaknesses include:
lack of brand awareness and image; lack of color display screen;
and slightly heavier weight than most competing models.
4. Scanning the market Environment
• 1. Scanning the Market Environment
• a. What demographic changes are likely to affect Sonic's target
market(s)?
• b. What economic trends might influence the future of the PDA
market?
• c. What technological changes can potentially affect PDA
development, buyer acceptance of PDAs and the development of
substitute products?
• d. What current or emerging political-legal issues are likely to affect
PDAs?
Any idea how to approach this assignment?
5. SCANNING MARKET
ENVIRONMENT
• Demographic factors:
• are associated with changing nature and volume of
population. It follows how people are conducting
themselves in the new world, increasing per capita
income, urban migration, ethnically diverse cities
and mega cities. These are some demographic
factors companies are monitoring. For example, a
country like India and China are showing highest
concentration of youth population where as Japan is
showing high number of retired workers. Therefore,
demand and consumption of product will also be
different.
6. SCANNING MARKET
ENVIRONMENT
• Economic factors: deals with function
like purchasing power parity, income
level, savings level and interest rates
among many other. For example,
countries with a high income level are
more likely to afford luxury items
compare to a low income level country.
Savings level and interest rate
determine the borrowing power as well
as spending power of consumer.
7. SCANNING MARKET
ENVIRONMENT
• Ecological factors: consist of natural
resource composition in a given
county. For example, demand for fossil
fuel has sky rocketed in recent years
there by increasing general price level
in the market. Companies, therefore,
are looking forward to designing
products which eco-friendly design
that is they are less fuel dependent and
give out less pollution.
8. SCANNING MARKET
ENVIRONMENT
• Technology factors: like internet and
connectivity are changing the face of
business. More and more people are
doing business online. Science and
medicine are also part of technology
factors. Challenge for the company is
to keep up with innovation and offer
products, which are not obsolete.
9. SCANNING MARKET
ENVIRONMENT
• Political environment: is also changing
with more and more market based
system rather than the socialist
system. Furthermore, regulatory
requirements like competition policy,
investment policy, tax policy, etc.
companies should investigate before
taking their business to a particular
country.
10. SCANNING MARKET
ENVIRONMENT
• Culture environment: deals with factors
like opinion people have towards
themselves, others, organization and
society in general. People have become
more eco conscious, contributing one
or many causes they can relate to, want
organization to be responsible for their
action and are looking to open society
with meaningful co-existence.