Marketing environment group 6
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The document discusses the marketing environment, which contains 2 factors: the micro marketing environment related to a small societal group like a company or school, and the macro marketing environment. It defines key terms in marketing including competitors who make similar products, customers who buy products, the market where buying and selling occurs, market channels that distribute products from manufacturers to consumers, and suppliers who provide raw materials.
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Micro and macro environment
This document provides an overview of a marketing project submitted by a student named Aftab Manihar for their Bachelor of Management Studies program. The project discusses the key components of a company's marketing environment, including the microenvironment made up of customers, suppliers, competitors, publics, and the company itself. It also examines the macroenvironment which includes broader demographic, economic, technological, political, cultural and natural forces outside a company's control. The document outlines the importance of environmental scanning for a company to monitor changes in these internal and external factors and avoid strategic surprises.
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Marketing management require and environment. Micro and macro environment is the core elements where marketers must look into. By failing so, companies will be in trouble.
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The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
Marketing environment(2)
The document discusses the marketing environment, which consists of micro and macro factors. The microenvironment includes a company's internal departments as well as suppliers, intermediaries, customers, and competitors. The macroenvironment encompasses large societal forces such as demographic, political, economic, technological, cultural, and legal conditions. Understanding how these internal and external factors influence marketing management is important for building relationships with customers.
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The document discusses the various components of a company's marketing environment, including the microenvironment made up of factors closest to the company like customers, competitors, and publics, as well as the larger macroenvironment consisting of demographic, economic, natural, technological, political, and cultural forces. It provides examples and explanations of each element of the marketing environment and how companies analyze and respond to changing environmental factors.
Micro and Macro Environment of Business
The document discusses the micro and macro environment factors that affect businesses.
The micro environment includes internal factors like suppliers, customers, competitors, and publics that are close to the company. The macro environment includes larger societal forces like economic, demographic, technological, political/legal, and natural factors.
It then provides more details on the micro environment factors - suppliers can control business success based on power dynamics; resellers impact marketing success; customers are important to attract and retain; competitors influence pricing and marketing tactics; and the general public impacts public opinion.
The macro environment factors discussed are economic conditions, demographic trends, natural resources, technological advances, political/legal developments, and social/cultural norms that
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The document discusses various frameworks for analyzing a company's marketing environment, including its macroenvironment, microenvironment, competitors, and competitive forces. Specifically, it describes performing PEST (political, economic, social, technological) analysis of the macroenvironment, a SWOT (strengths, weaknesses, opportunities, threats) analysis of internal/external factors, and Porter's Five Forces analysis to understand the competitive landscape. It also defines analyzing a company's microenvironment, including suppliers, intermediaries, customers, and publics.
Marketing environment copy - copy
The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing management's ability to build relationships with customers. The microenvironment includes internal factors like the company, suppliers, intermediaries, customers and competition. The macroenvironment comprises broader societal forces such as demographic, political, economic, sociocultural, technological, environmental and legal conditions. Understanding how these environmental factors impact an organization allows marketers to develop strategies to address changes in the marketing environment.
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Micro and macro environment
This document provides an overview of a marketing project submitted by a student named Aftab Manihar for their Bachelor of Management Studies program. The project discusses the key components of a company's marketing environment, including the microenvironment made up of customers, suppliers, competitors, publics, and the company itself. It also examines the macroenvironment which includes broader demographic, economic, technological, political, cultural and natural forces outside a company's control. The document outlines the importance of environmental scanning for a company to monitor changes in these internal and external factors and avoid strategic surprises.
Marketing Management (micro and macro environment)
Marketing management require and environment. Micro and macro environment is the core elements where marketers must look into. By failing so, companies will be in trouble.
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The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
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The document discusses the marketing environment, which consists of micro and macro factors. The microenvironment includes a company's internal departments as well as suppliers, intermediaries, customers, and competitors. The macroenvironment encompasses large societal forces such as demographic, political, economic, technological, cultural, and legal conditions. Understanding how these internal and external factors influence marketing management is important for building relationships with customers.
Marketing Environment
The document discusses the various components of a company's marketing environment, including the microenvironment made up of factors closest to the company like customers, competitors, and publics, as well as the larger macroenvironment consisting of demographic, economic, natural, technological, political, and cultural forces. It provides examples and explanations of each element of the marketing environment and how companies analyze and respond to changing environmental factors.
Micro and Macro Environment of Business
The document discusses the micro and macro environment factors that affect businesses.
The micro environment includes internal factors like suppliers, customers, competitors, and publics that are close to the company. The macro environment includes larger societal forces like economic, demographic, technological, political/legal, and natural factors.
It then provides more details on the micro environment factors - suppliers can control business success based on power dynamics; resellers impact marketing success; customers are important to attract and retain; competitors influence pricing and marketing tactics; and the general public impacts public opinion.
The macro environment factors discussed are economic conditions, demographic trends, natural resources, technological advances, political/legal developments, and social/cultural norms that
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The document discusses various frameworks for analyzing a company's marketing environment, including its macroenvironment, microenvironment, competitors, and competitive forces. Specifically, it describes performing PEST (political, economic, social, technological) analysis of the macroenvironment, a SWOT (strengths, weaknesses, opportunities, threats) analysis of internal/external factors, and Porter's Five Forces analysis to understand the competitive landscape. It also defines analyzing a company's microenvironment, including suppliers, intermediaries, customers, and publics.
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The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing management's ability to build relationships with customers. The microenvironment includes internal factors like the company, suppliers, intermediaries, customers and competition. The macroenvironment comprises broader societal forces such as demographic, political, economic, sociocultural, technological, environmental and legal conditions. Understanding how these environmental factors impact an organization allows marketers to develop strategies to address changes in the marketing environment.
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A business is affected by various internal and external factors that can be divided into micro and macro environmental factors. Micro factors include customers, suppliers, competitors, public groups, and market intermediaries that are close to the company and can be controlled by management. Macro factors refer to broader sociopolitical and economic conditions in the country that are beyond any single company's control. A business must understand and adapt to changes in both its micro and macro environments to succeed.
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The document discusses market segmentation and target marketing. It defines market segmentation as dividing the market into customer segments and target marketing as selecting which segment to focus on. It also outlines the key components of a company's marketing environment, including the microenvironment of actors close to the company like suppliers, marketing intermediaries, and competitors, as well as the larger macroenvironment forces like demographics, economic conditions, natural resources, technology, and culture. Finally, it provides some statistics about Pakistan's population in terms of age structure, education levels, life expectancy, income distribution, and other factors in the macroenvironment.
Marketing Environment - Group 3 Chapter 2
The document discusses the various internal and external forces that comprise a company's marketing environment. There are two main groups of forces - external and internal. The external environment includes macroenvironmental forces like demographics, economic conditions, competition, and technology that generally affect all firms. It also includes microenvironmental forces specific to certain firms, such as suppliers, customers, and marketing intermediaries. The internal environment encompasses a company's resources and capabilities that can be controlled, including its production facilities, financial resources, and location. An organization must understand and account for these various forces when developing and implementing its marketing strategy.
2 .responding to the marketing environment
1. The document discusses strategies for analyzing a company's marketing environment, including using an environmental scanning plan to monitor key areas and collect data from various sources.
2. An effective scanning plan determines areas to monitor, how to collect information, who is responsible, and how to analyze trends found in the data.
3. Information collected must be reliable, timely, and used in decision making. Emphasis should be placed on interpreting data rather than just collecting it.
Marketing Environment
The document defines and describes the key elements of a company's marketing environment. It discusses both the microenvironment, consisting of actors in close proximity like suppliers and customers, and the macroenvironment, consisting of larger societal forces. These include demographic factors like population size and age; economic conditions like income levels and inflation; the physical environment of natural resources; socio-cultural aspects like beliefs and subcultures; technological changes; and the political/legal landscape of laws and regulations. Understanding these internal and external influences is important for marketers to develop successful strategies.
the marketing environment
the marketing environment: internal marketing environment.
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Marketing environment
The document discusses the marketing environment, which consists of external forces and actors that affect a company's ability to do business. It describes the microenvironment as close actors like suppliers, marketing intermediaries, customers, competitors, and publics. It also covers the macroenvironment, including demographic, economic, natural, technological, political, and cultural forces in the larger societal environment. Understanding these forces allows companies to identify opportunities and threats beyond their direct control.
Marketing Micro environment presentaition..
The document discusses the marketing environment and its various components. It defines the marketing environment as factors and forces that affect a firm's ability to build relationships with customers. The marketing environment has two main parts - the microenvironment and macroenvironment.
The microenvironment includes customers, competitors, suppliers, marketing intermediaries, and the public. It directly affects the organization. The macroenvironment includes demographic, economic, technological, political/legal, and sociocultural factors. It indirectly affects the organization. Successful companies continuously monitor and adapt to changes in both the micro and macroenvironment.
Marketing environment
This document discusses analyzing a company's marketing environment. It provides models for scanning the internal and external environment, including:
1) Using PEST/PESTEL analysis to examine the macro environment of political, economic, social, and technological factors.
2) Using Porter's 5 forces model to analyze the micro environment including competitors, buyers, suppliers, new entrants, and substitutes.
3) Conducting a SWOT analysis to summarize strengths, weaknesses, opportunities, and threats based on the external and internal analysis.
Marketing environment
The marketing environment consists of internal and external factors that affect marketing management's ability to build relationships with customers. The microenvironment includes actors close to the company like suppliers and intermediaries. The macroenvironment comprises larger societal forces like demographic, economic, natural, technological, political, and cultural forces beyond the company's control. Companies must monitor the changing marketing environment and respond to opportunities and threats.
Business enviornment
The business environment consists of external forces that influence an organization's operations. The general environment includes factors like economic conditions, government policies, and cultural values that indirectly impact all organizations. The task environment includes forces within an industry like competitors, customers, and suppliers that directly impact a specific organization. Technological changes and innovations can create new strategic opportunities or disrupt existing industries. Organizations must monitor these environmental factors and adapt their strategies accordingly.
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The document discusses the marketing environment and its components. It describes the micro environment as comprising of factors directly affecting the organization like customers, suppliers, competitors, public and the company itself. The macro environment consists of uncontrollable external factors like demographic, economic, technological, political and cultural forces influencing the organization. It provides details about each component's influence and considerations for marketers.
Module 2 scanning the marketing environment
The document provides an overview of analyzing a company's marketing environment, including the microenvironment and macroenvironment. It discusses the key actors in the microenvironment that affect the company's ability to serve customers, such as the company itself, suppliers, marketing intermediaries, customer markets, competitors, and publics. It then examines various forces in the macroenvironment, including demographic, economic, natural, technological, political, and cultural environments, and how understanding these forces can help a company respond effectively to changes in the marketplace.
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The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.
marketing environment
This document discusses analyzing a company's marketing environment. The microenvironment consists of factors close to the company that affect its ability to serve customers, including the company itself, suppliers, marketing intermediaries, customer groups, competitors, and publics. The macroenvironment includes broader factors like demographics, economic conditions, natural forces, technology, politics and culture that influence marketing. A marketer must understand how these internal and external factors interact and respond either proactively or reactively to changes in the uncontrollable marketing environment.
Different Types of Marketing Environment
The document discusses the marketing environment and its components. It defines the marketing environment as the external factors that affect a company's ability to build customer relationships. The marketing environment has a micro and macro environment. The micro environment directly impacts the company and includes suppliers, customers, competitors, publics, and marketing intermediaries. The macro environment includes demographic, economic, natural, technological, political, and cultural forces outside a company's control. Understanding these environmental factors is important for effective marketing.
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The document discusses the marketing environment and its importance for business planning and competition. It describes the internal and external environments. The external environment includes the micro and macro environments. The micro environment comprises suppliers, marketing intermediaries, competitors, publics, and customers. The macro environment includes the demographic, economic, socio-cultural, natural, technological, and political-legal environments. Understanding these environments helps businesses identify opportunities and threats and compete more effectively.
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The document discusses the marketing environment and its influence on marketing decisions. It defines the marketing environment as consisting of external factors that affect a company's ability to develop transactions. These factors can be divided into the microenvironment, comprising suppliers, customers, competitors, and other organizations; and the macroenvironment, consisting of broader social, economic, technological, political, and natural forces. It is important for companies to monitor and understand how these environmental factors influence marketing decisions and can present opportunities or threats.
MICRO AND MACRO ENVIRONMENTAL FACTORS ON MARKETING
The document discusses micro and macro environmental factors in marketing. The micro environment consists of factors that directly influence a business such as customers, suppliers, resellers, and competitors. The macro environment includes broader societal and economic factors such as demographics, technology, politics, and the natural environment. Some key micro factors are stability of customer demand, supplier relationships, and intensity of competition. Macro factors discussed include interest rates, technological advances, climate change, and employment laws. The conclusion states that micro factors may require urgent attention while macro influences can have longer term effects on a company's marketing strategy.
Chapter4 The Marketing Environment
The document discusses the marketing environment that affects a company's ability to develop and maintain customer relationships. It identifies the microenvironment as consisting of suppliers, marketing intermediaries, customers, competitors, and publics. The internal environment includes top management, finance, manufacturing, purchasing, accounting, and R&D. It also outlines the macroenvironment including demographic, economic, natural, technological, political, and cultural forces, and identifies types of customer markets and publics that are part of a company's environment.
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The document discusses the macroenvironment and its importance for marketing strategies. The macroenvironment consists of six key factors - demographic, economic, cultural, natural, technological, and legal - that shape opportunities and pose threats. These factors include population trends, technology changes, economic conditions, and natural environment issues. Understanding the macroenvironment is important for a SWOT analysis and adapting to constant changes in the larger environment that are outside a company's control.
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A business is affected by various internal and external factors that can be divided into micro and macro environmental factors. Micro factors include customers, suppliers, competitors, public groups, and market intermediaries that are close to the company and can be controlled by management. Macro factors refer to broader sociopolitical and economic conditions in the country that are beyond any single company's control. A business must understand and adapt to changes in both its micro and macro environments to succeed.
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The document discusses market segmentation and target marketing. It defines market segmentation as dividing the market into customer segments and target marketing as selecting which segment to focus on. It also outlines the key components of a company's marketing environment, including the microenvironment of actors close to the company like suppliers, marketing intermediaries, and competitors, as well as the larger macroenvironment forces like demographics, economic conditions, natural resources, technology, and culture. Finally, it provides some statistics about Pakistan's population in terms of age structure, education levels, life expectancy, income distribution, and other factors in the macroenvironment.
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The document discusses the various internal and external forces that comprise a company's marketing environment. There are two main groups of forces - external and internal. The external environment includes macroenvironmental forces like demographics, economic conditions, competition, and technology that generally affect all firms. It also includes microenvironmental forces specific to certain firms, such as suppliers, customers, and marketing intermediaries. The internal environment encompasses a company's resources and capabilities that can be controlled, including its production facilities, financial resources, and location. An organization must understand and account for these various forces when developing and implementing its marketing strategy.
2 .responding to the marketing environment
1. The document discusses strategies for analyzing a company's marketing environment, including using an environmental scanning plan to monitor key areas and collect data from various sources.
2. An effective scanning plan determines areas to monitor, how to collect information, who is responsible, and how to analyze trends found in the data.
3. Information collected must be reliable, timely, and used in decision making. Emphasis should be placed on interpreting data rather than just collecting it.
Marketing Environment
The document defines and describes the key elements of a company's marketing environment. It discusses both the microenvironment, consisting of actors in close proximity like suppliers and customers, and the macroenvironment, consisting of larger societal forces. These include demographic factors like population size and age; economic conditions like income levels and inflation; the physical environment of natural resources; socio-cultural aspects like beliefs and subcultures; technological changes; and the political/legal landscape of laws and regulations. Understanding these internal and external influences is important for marketers to develop successful strategies.
the marketing environment
the marketing environment: internal marketing environment.
external marketing environment:- micro and macro
Marketing environment
The document discusses the marketing environment, which consists of external forces and actors that affect a company's ability to do business. It describes the microenvironment as close actors like suppliers, marketing intermediaries, customers, competitors, and publics. It also covers the macroenvironment, including demographic, economic, natural, technological, political, and cultural forces in the larger societal environment. Understanding these forces allows companies to identify opportunities and threats beyond their direct control.
Marketing Micro environment presentaition..
The document discusses the marketing environment and its various components. It defines the marketing environment as factors and forces that affect a firm's ability to build relationships with customers. The marketing environment has two main parts - the microenvironment and macroenvironment.
The microenvironment includes customers, competitors, suppliers, marketing intermediaries, and the public. It directly affects the organization. The macroenvironment includes demographic, economic, technological, political/legal, and sociocultural factors. It indirectly affects the organization. Successful companies continuously monitor and adapt to changes in both the micro and macroenvironment.
Marketing environment
This document discusses analyzing a company's marketing environment. It provides models for scanning the internal and external environment, including:
1) Using PEST/PESTEL analysis to examine the macro environment of political, economic, social, and technological factors.
2) Using Porter's 5 forces model to analyze the micro environment including competitors, buyers, suppliers, new entrants, and substitutes.
3) Conducting a SWOT analysis to summarize strengths, weaknesses, opportunities, and threats based on the external and internal analysis.
Marketing environment
The marketing environment consists of internal and external factors that affect marketing management's ability to build relationships with customers. The microenvironment includes actors close to the company like suppliers and intermediaries. The macroenvironment comprises larger societal forces like demographic, economic, natural, technological, political, and cultural forces beyond the company's control. Companies must monitor the changing marketing environment and respond to opportunities and threats.
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The business environment consists of external forces that influence an organization's operations. The general environment includes factors like economic conditions, government policies, and cultural values that indirectly impact all organizations. The task environment includes forces within an industry like competitors, customers, and suppliers that directly impact a specific organization. Technological changes and innovations can create new strategic opportunities or disrupt existing industries. Organizations must monitor these environmental factors and adapt their strategies accordingly.
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The document discusses the marketing environment and its components. It describes the micro environment as comprising of factors directly affecting the organization like customers, suppliers, competitors, public and the company itself. The macro environment consists of uncontrollable external factors like demographic, economic, technological, political and cultural forces influencing the organization. It provides details about each component's influence and considerations for marketers.
Module 2 scanning the marketing environment
The document provides an overview of analyzing a company's marketing environment, including the microenvironment and macroenvironment. It discusses the key actors in the microenvironment that affect the company's ability to serve customers, such as the company itself, suppliers, marketing intermediaries, customer markets, competitors, and publics. It then examines various forces in the macroenvironment, including demographic, economic, natural, technological, political, and cultural environments, and how understanding these forces can help a company respond effectively to changes in the marketplace.
Marketing Environment
The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.
marketing environment
This document discusses analyzing a company's marketing environment. The microenvironment consists of factors close to the company that affect its ability to serve customers, including the company itself, suppliers, marketing intermediaries, customer groups, competitors, and publics. The macroenvironment includes broader factors like demographics, economic conditions, natural forces, technology, politics and culture that influence marketing. A marketer must understand how these internal and external factors interact and respond either proactively or reactively to changes in the uncontrollable marketing environment.
Different Types of Marketing Environment
The document discusses the marketing environment and its components. It defines the marketing environment as the external factors that affect a company's ability to build customer relationships. The marketing environment has a micro and macro environment. The micro environment directly impacts the company and includes suppliers, customers, competitors, publics, and marketing intermediaries. The macro environment includes demographic, economic, natural, technological, political, and cultural forces outside a company's control. Understanding these environmental factors is important for effective marketing.
Marketing Environment
The document discusses the marketing environment and its importance for business planning and competition. It describes the internal and external environments. The external environment includes the micro and macro environments. The micro environment comprises suppliers, marketing intermediaries, competitors, publics, and customers. The macro environment includes the demographic, economic, socio-cultural, natural, technological, and political-legal environments. Understanding these environments helps businesses identify opportunities and threats and compete more effectively.
Marketing environment
The document discusses the marketing environment and its influence on marketing decisions. It defines the marketing environment as consisting of external factors that affect a company's ability to develop transactions. These factors can be divided into the microenvironment, comprising suppliers, customers, competitors, and other organizations; and the macroenvironment, consisting of broader social, economic, technological, political, and natural forces. It is important for companies to monitor and understand how these environmental factors influence marketing decisions and can present opportunities or threats.
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The document discusses micro and macro environmental factors in marketing. The micro environment consists of factors that directly influence a business such as customers, suppliers, resellers, and competitors. The macro environment includes broader societal and economic factors such as demographics, technology, politics, and the natural environment. Some key micro factors are stability of customer demand, supplier relationships, and intensity of competition. Macro factors discussed include interest rates, technological advances, climate change, and employment laws. The conclusion states that micro factors may require urgent attention while macro influences can have longer term effects on a company's marketing strategy.
Chapter4 The Marketing Environment
The document discusses the marketing environment that affects a company's ability to develop and maintain customer relationships. It identifies the microenvironment as consisting of suppliers, marketing intermediaries, customers, competitors, and publics. The internal environment includes top management, finance, manufacturing, purchasing, accounting, and R&D. It also outlines the macroenvironment including demographic, economic, natural, technological, political, and cultural forces, and identifies types of customer markets and publics that are part of a company's environment.
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The document discusses the macro environment factors that affect business operations. It defines the macro environment as the external factors outside a company's control that influence its operations. The key macro environment factors discussed are demographic forces relating to population characteristics, economic forces concerning spending power and patterns, natural forces involving natural resources and environmental impact, technological forces regarding production technology, political forces such as government regulations, and social/cultural forces like lifestyle trends and customs. Analyzing these macro environment factors is important for marketers to understand market changes and adapt their strategies accordingly.
2nd chapter Marketing Environment(Macro)
The document discusses the marketing environment and its components. It identifies three key elements of the marketing environment: the internal environment, the microenvironment, and the macroenvironment. The internal environment includes internal stakeholders and functional areas. The microenvironment consists of suppliers, customers, competitors, and public groups. The macroenvironment includes large societal forces such as political, economic, technological, cultural factors that shape opportunities and threats beyond a firm's control. Understanding how these environmental factors impact marketing management is essential for effective planning and competition.
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The document discusses marketing environmental factors (MEFs) that are external to a company's marketing department but can affect it. MEFs are dynamic and changing MEFs can provide opportunities or threats. There are macro MEFs like demographic, political/legal, economic, social, and technological factors. Micro MEFs that directly impact marketing include the company's other departments, intermediaries like distributors and middlemen, marketing services, public groups, suppliers, customers including consumers and competitors. The marketing department must consider these various MEFs in its planning.
Marketing Environment
The document discusses various factors in a company's marketing environment, including the microenvironment and macroenvironment. It describes key elements of the microenvironment like suppliers, marketing intermediaries, customers and competitors. It then explains factors in the macroenvironment such as demographic trends, economic conditions, natural environment, technological changes, and political/cultural influences. The document emphasizes how marketers must understand and respond proactively to changes in the various environmental factors.
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