Marketing principles 0310_1

Understanding the Macro and Micro Environment See Past Exam Papers for Sample Questions 1 of 36

Learning outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Macro Marketing Environment Copyright: Southwestern Publications 2006

1. The Competitive Environment ,[object Object],[object Object],[object Object],[object Object]

[object Object],Which would you buy?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Political-Legal Environment ,[object Object]

Regulatory Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Controlling the PL Environment Is Horticulture industry regulated? 10 of 36

3. The Economic Environment ,[object Object],[object Object],[object Object]

Source: Fact Finders 2006 Fastest Growing Market for New Car – Eastern Europe (Latvia 49% increase on 2005) During prosperous times car manufacturers will add luxury extras The Wealth Effect The figures on the map show the level of average new car prices in each market compared to the average for all euro currency markets. Index 100 represents the European average

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

4. The Technological Environment ,[object Object]

Toyota Prius Heating Technologies Technology Advances Consumer Needs

[object Object],[object Object],[object Object],[object Object],6

[object Object],[object Object],[object Object],[object Object],[object Object],5. The Social-Cultural Environment ,[object Object]

Cultural Environment: Elements of Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 of 36

World’s Religions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Environment: Role of Families and Working Women ,[object Object],[object Object],[object Object],[object Object],2

Population Considerations ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Factors 3

Growing Ethnic and Community Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],4 ‘ Pink Pound’ -’Dorothy Dollar’

6. Natural Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Micro Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Buyer Behaviour ,[object Object],[object Object]

Consumer Buyer Behaviour ,[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour-Psychology ,[object Object],[object Object],[object Object],30 of 36

Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Psychographics:Describing Consumer Behaviour ,[object Object],[object Object]

Individual Consumer Decision Making process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industrial Buyer Behaviour ,[object Object],[object Object],[object Object]

Industrial Buyer Behaviour ,[object Object],[object Object],[object Object],[object Object]

Analyzing Competitive Forces ,[object Object],[object Object]

Marketing principles 0310_1

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