A PowerPoint over Chapter 7 and 8.

1. By Nevan Woehr

2.  Purchase Pals: Shopping campanions
 E-Commerce: Buying/selling of products/services
using the Internet
 Social Commerce: Interact with customers/retailers
with the use of social media applications
Ch 8: Social Media

3.  5 Steps for Important Decisions
 Problem Recognition
 Information Search
 Alternative(s) evaluation
 Purchase
 Post Purchase Evaluation
Ch 8: Social Media

4.  First Moment of Truth (FMOT): moment consumer
chooses the product from the store shelf
 Second Moment of Truth (SMOT): When consumer
uses product and is either satisfied or unsatisfied
 Ratings, recommendations are ways customers make
decisions on certain issues
Ch 8: Social Media

5.  Opportunities to encourage social commerce
 Share Tools
 Recommendation Indicators
 Ratings/Reviews
 Testimonials
 User Galleries
 Pick Lists
 Popularity Filters
 User Forums
Ch 8: Social Media

6.  Characteristics of Social Commerce
 Authenticity
 Transparency
 Advocacy
 Participatory
 Reciprocity
 Infectiousness
 Sustainability
Ch 8: Social Media

7.  Best Practices for Social Media Advertising
 Be Truthful w/ Social Media Advertising
 Make Sure Advertising Is Not Unfair or Deceptive
 Substantiate Your Social Media Advertising Claims
Ch 7: Navigating

8.  Children’s Online Privacy Protection Act
 Imposes Certain Requirements for Operators
 Posts a Privacy Policy
 Provide Notice to Parents
 Give Parents the choice to consent
 Provide Parents w/ Reasonable Access
 Not Condition a Child’s participation in a Game
 Establish & Maintain Reasonable Procedures
Ch 7: Navigating

9. THE END