The document provides information to help convince Vietnamese students to participate in a student exchange program with Global Citizen. It includes: - Descriptions of 6 potential host countries/regions (China, Thailand, Philippines, Sri Lanka, Indonesia, Malaysia) and why a Vietnamese student should consider going to each one. Benefits mentioned include cultural exposure, community service opportunities, and personal growth. - Explanations of 6 "national sub-products" or focus areas of social issues: education/literacy, environment, health, social entrepreneurship, culture, and leadership. It lists typical project types and challenges students may face under each issue. - Advice for EP buddies on understanding the information and communicating the

1. oGCDP 1516
Summer peak 2016

2. • oGCDP’s value proposition
• oGCDP’s relevance to Vietnam
• National sub-products
• Issue diversification
• Identifying project’s specific benefits
• Reasons to believe
This is to convince a student
why should they go exchange
with Global Citizen
This is to help students
apply and match faster by
quickly identifying which
projects are most relevant
to them

3. Reasons to believe
Project specific benefits
Issue diversification
Sub-product essence

4. Sub-product essence
 Why should a Vietnamese student go exchange in ...?

5. What are our 6 national sub-products?

6. Though Vietnam and China share the same border
and various cultural traditions in common, our
people often hold different assumptions about
each other, which hinders us from opening up to
share and learn. Over the past few years, our young
Vietnamese students who went on exchange
program in China have reported a incredibly
fulfilling experience which doesn’t only break their
assumptions but also touch their hearts and create
lasting friendships that go on for life time. This
summer, this land of unexpected beauty,
unexpected hospitality an unexpectedly amazing
experience is inviting you to come and discover!
Whyshould a Vietnamese
come to China?

7. Thailand, a country which is quite similar to Vietnam in
term of social & economic status, but is well known for its
friendliness spirit. As described by many foreigners to be
their second home in South East Asia, young Vietnamese
coming to Thailand learn from being a part of a sharing
and caring community, while taking part in nationwide
social projects targeting children to empower a young
generation of Thai people. Through the exchange
experience in Thailand, leadership can be started from a
sense of compassion, living in harmony and devoting to
make others’ life better.
Whyshould a Vietnamese
come to Thailand?

8. Climate change has been leaving its devastating marks on The
Philippines – a country that constantly suffers from destructive natural
disasters. Countless people are dying, moving, losing their homeland
every year. At UN climate summit in Warsaw, Mr Yeb Sano, Philippines
lead negotiator said: “We refuse, as a nation, to accept a future
where super typhoons like Haiyan become a fact of life. It is now time
to take action. It is time to stop this madness”.
However, this ambition can’t be achieved by the Philippines alone. As
young Vietnamese, we can reach out our helping hands by
participating in social projects on literacy, environment or
entrepreneurship that nurtures a strong generation of Filipino who
would stand up to fight the country’s environmental issues. The
Philippines is truly a living example of leading through challenges by
being solution-oriented despite uncertainties.
Whyshould a Vietnamese
come to The Phillipines?

9. Sri Lanka, an teardrop-shaped island known as the “Pearl of
Indian Ocean”, has been a calling for people who desire to
immerse themselves in the time and space of history, nature and
culture. A unparalleled culture set of Theravada Buddhism passed
on from India for 2000 years; with Portuguese, Dutch, and British
elements having intermingled through the history of colonial
occupation, mix modern elements with traditional aspects and
shape a unique cultural identity out of Sri Lanka. While housing
various pilgrimage sites for the different religions including Buddhist
Hindu and Muslim, Sri Lanka is also identified as one of 34 world
biodiversity hot spots, offering one of the most unique wildlife
experiences ever. Coming to Sri Lanka, young Vietnamese has a
chance to embrace a slow-down in their fast-paced life, to
discover, to enjoy and to reconnect in the sincere hospitality of
the rustic Sri Lankan while participating in impactful social projects
to construct a better Sri Lanka.
Whyshould a Vietnamese
come to Sri Lanka?

10. Whyshould a Vietnamese
come to Indonesia?
Though being quite famous for the beautiful tourist attraction
Bali, Indonesia – the thousand islands country, is a thrilling
destination to spend your exchange journey for numerous
reasons, among that is the large Muslim population that you’ll
have the chance to live with.
Being the most populous Muslim majority country in the world,
life in Indonesia will be 180 degree different from usual
volunteering experiences in Vietnam. Our young Vietnamese has
the chance to encounter a distinctly different culture, including
language, traditional dress, cuisine, and customs. This unique
exposure shows them how culture and religion can impact one’s
identity, while at the same time challenges them to engage with
other by understanding and embracing differences.

11. Malaysia’s uniqueness lies in the country’s harmonious
mixture of Malay, Indian and Chinese. Coming to
Malaysia, our young Vietnamese get the chance to
experience an environment where differences are
respected and embraced. Distinctly different cultures
and religions beautifully blend in as one united nation,
where people from all walks of life are mindful of their
conducts and willingly enjoy cultural practices of other
religions. Malaysia teaches us how impactful it is to
engage with other for a bigger purpose, and that it’s
possible to have unity within diversity.
Whyshould a Vietnamese
come to Malaysia?

12. Make sure you understand and are confident to
communicate these bullet points to EPs

13. Thailand is Home
Indonesia – Beyond Bali
Malaysia – Truly Asia
Philippines – Create everyday
Enrich yourself in Sri Lanka
China – The Land of Unexpected
- Challenge your assumption about Chinese people =>
cultural sensitivity
- Reflect personal dream and passion through
organizing activities to motivate children’s dreams
- Access to a dynamic economy
- Observe how different races and religions collaborate
- Observe how different races and religion respect each
other and willing to embrace each other (A Muslim
celebrate Hindu festival...) => empowering others
- Access to a dynamic economy
- Understand cultural practice of Muslim Community (beliefs, praying,
Ramadan,....). Erase different assumptions about Muslim (IS...)
- See how different religion impact one’s behaviour => respect
differences, cultural sensitivity
- Improve adaptation ability to local environment (weather, food...)
- Live as a local with your host family to truly experience
Thai culture => adaptability
- Learn how respect, care and gratitude can bring
happiness to your life. Learn that love is strength.
- Teach children (improve communication, be more
creative...)
- Be solution-oriented though in the most hopeless situation
(a country prone to disasters). Don’t blame the situation...
- Appreciate life when working with the underprivileged
(poor, disabled, Down syndrome,...), treasure the
presence and what you have
- Help construct a country after the war of 2 decades =>
social responsible
- Learn how Buddhism impact people behaviors (Sri Lankan
are nice, honest and sincere) => cultural sensitivity
- Learn culture and history through visiting world heritages?

14. Issue diversification
Sub-product essence
 What are sub-issues under an issue?
 What are typical jobs of EPs in each issue?
 What projects we have under each issue?

16. Typical types of EP JD
Raising awareness and educate environmental knowledge
 Run workshop/seminars/sessions
 Run campaign (Cross Over Challenge, The Green Challenge, class
competition,...)
 Run conference/camp
Volunteer work experience
 Plant trees planting
 Clean-up public places
 Separating organic and inorganic waste
 Create and sell handicrafts production from waste recycling
Field visit
 Observing the issue, identifying the threats, finding out problems regarding
environment issues
 Try to come out with possible solution
 Make articles to publish in public media
Sub-issues EPs can work in
 Sustainable development
 Energy
 Pollution
 Climate change
 Waste management
 Flora and fauna conservation

17. Sub-issues EPs can work in
 Improving English communication skills
 Developing soft skills, esp leadership
development
 SDG education
 Career orientation
Different types of target
audience
 Underprivileged (orphan, disabled, poor)
children
 Normal children (primary to high school)
Typical types of EP JD
Provide education on subjects/knowledge/skills
 Teach English to improve communication skills
 Teaching basic subject such as match, English, geography, etc
 Help teacher develop lesson plan/ teaching method
 Run workshops/seminars on skill development
 Run conference
Cross -cultural understanding
 Do presentation to share Vietnamese culture to students
 Host activities (games....) to get students to understand Vietnamese cultures
Extra-curricula interaction with students
 Prepare games, songs and fun activities to do with the children beside classes
 Participate in school’s extra-curricular activities to interact with students
 Talk to students outside class time to acknowledge and motivate their
passion/ambition

18. Sub-issues EPs can work in
 Food and nutrition awareness
 Building healthy lifestyle (Diabetes, obesity...)
 Cancer awareness
 Heart disease awareness
 Empowering PWD (people with disabilities)
community
 Drug prevention
 Hygiene & sanitation
 Sexually transmitted diseases and non-
communicable diseases awareness
Different types of target audience
 Cancer patients
 Heart diseases patients
 Elder people
 Sexually transmitted diseases
 Non communicable diseases
 People with disability
 Down Syndrome
Typical types of EP JD
Provide education on different health topics
 Run workshops/forums
 Do creative presentation from class to class
Community services (support and motivate patients)
 Support them. (During therapy/ treatment, cleaning, during daily activities...)
 Play with them. (Create and conduct interactive and exciting sessions for
children, which include games, songs activities, handcrafts, movies.)
 Talk to them. (Build relationship with patients through sharing Vietnamese
cultures and life experiences, motivate children patient about their
dream/ambition)
Raising community awareness
 Fundraising
 Run charity events
 Run campaign/ challenge
 Make leaflets/ write articles for magazine

19. Sub-issues EPs can work in
 There’s no sub-issues in Social
Entrepreneurship
Typical types of EP JD
Raising awareness on social entrepreneurship
Run class presentation
Run workshop/seminars/sessions
Run campaign/ challenge
Learning from practical work experience
Meeting with small and medium social enterprises’ entrepreneurs.
Visit their company and Preparing business canvas model and
promotional plan for the small medium enterprises
Work on business canvas model and promotional plan for the small
medium enterprises
Work on suggestions/solutions for small and medium enterprises

20. Sub-issues EPs can work in
 There’s no sub-issues in Social
Entrepreneurship
Typical types of EP JD
Learning the culture practices at the hosting LC/country
 Learn by practicing traditional arts (dance, musical instruments, puppets....)
 Learn by visiting cultural and historical places
 Attend activities by different cultural organizations
 Perform traditional arts at an event
 Create an outcome (by picture, words, video, etc.) on culture
understanding, self-reflection, training experience and share it on social
media
Raising awareness on cultural protection and cultural
innovation
Teach these cultural practices to children in combination of Vietnam
culture
Run workshops/ class presentation
Run discussion

21. Thailand is home Sawasdee Thailand Education, Literacy, Children empowerment
Malaysia Truly Asia Speak Up English teaching
Malaysia Truly Asia Light Your Future Eureka! Career orientation
Malaysia Truly Asia
Northeen Youth Leadership
Conference Leadership development
Indonesia Beyond Bali LEAD school
English teaching, SDG awareness, project
management
Indonesia Beyond Bali EduAction English teaching,
The Philippines Create Every Day LEGACY English teaching, children empowerment
Enrich yourself in Sri Lanka Guru Gedara English teaching
Enrich yourself in Sri Lanka Ripple Effect English teaching, supporting patients
China The land of Unexpected Dare to Dream English teaching, children empowerment

22. Malaysia Truly Asia Clean Our Plates Food waste management
Malaysia Truly Asia Green Formosa Avengers Solid waste management
Malaysia Truly Asia
Miracle Wildlife protection
Malaysia Truly Asia Make a difference 2.0 Environmental sustainability
Malaysia Truly Asia Techcycle Tech4all
E-waste, environmental
sustainability
The Philippines Create Every Day Lifeboat Disaster management
Enrich yourself in Sri Lanka Go Green Nature conversation
Enrich yourself in Sri Lanka Earth Nature conversation

23. 
The Philippines Create Every
Day REAP
Nutrition education, urban
farming awareness
The Philippines Create Every
Day Wonder PWD community empowerment
Enrich yourself in Sri Lanka Heal a nation
Sexually transmitting diseases
and non communicable diseases
education
Enrich yourself in Sri Lanka Explore Sri Lanka
photography, filming, tourism and
marketing
Enrich yourself in Sri Lanka Drug-free youth Reduce youth drug usage

24. Project specific benefits
Issue diversification
Sub-product essence
 What is the difference in EP’s Job Description (JD)?
 What different challenge should EP face with in different JD?

25. Sawasdee Thailand
Northern Youth
Leadership Conference
 Prepare, plan and present lessons to the
students.
 Prepare and present sessions on Vietnam
country/culture to the students.
 Interns will prepare and deliver workshops
for students in high school
 Interns will prepare and run a 5-day
conference. Interns will need to inspire,
motivate, persuade, teach guide and so on...
Leadership developmentEnglish teaching
Challenge Challenge
 Communication
 Innovative delivery. How to get the
message acrossed for children
 Patience
 Communication
 Training/ facilitation
 Teamwork in event management
Example

26. Reasons to believe
Project specific benefits
Issue diversification
Sub-product essence
 EP sharings
 iGCDP impact showcasing

27. While the first three levels promote the benefits that EPs will
gain...
 Level 1: What will you learn by going to this country?
 Level 2: What will you learn from working in this specific
issue?
 Level 4: What will you learn by facing the unique
challenges of different kinds of JD?
.... The 4th level provides evidence/proofs to believe that these
benefits are real, so it can be:
 EP Stories
 Impact showcasing report of iGCDP/ impact showcasing
platform...

28. However, reasons to believe are not always available.
You’re encouraged to go search for as many relevant EP stories
as possible. However if you can’t find any, focusing on the first 3
levels is the fundamental to speed up matching and leveraging
EP’s fulfillment in choosing projects.

29. Why is it important to know these things by heart?
Customers want , while we’re offering
Imagine you going to a night market. For the first 5 minutes, you’re thrilled and excited and
energetic to buy everything. However, next 5 minutes you started to get tired because they all offer the
same kind of goods. Then you continue to search around for 15 more minutes and then decided leave
without anything because everything looks the same to you, while you’re looking for something different,
something unique!
Our EPs get the same experience if you spam them with loads of sub-product booklet.
The JD sounds too similar! They need buddy to differentiate it for them!
Instead you can start a conversation with them, get to know
 What country are they curious about?
 What social issues concern them so much that they have to put in a hand?
 What are they interested in? How do they want themselves to develop?
Then you can start filtering the projects that are most relevant to them as a person!

30. Why is it important to know these things by heart?
More doesn’t equal to more
An experiment was done to validate the assumption “If we provide customer with more
options, will it lead to more sales.”
In place A they put 6 jam samples of the same brand. In place B they put 16 samples.
More people dropped by and visit the store in place B
But more people purchased the jam in place A.
More options may confuse customers and slow down the decision making process. Because our
customer are always looking for the best option. So they’re slower in making comparison when
there’re more options.
Therefore, as EP buddies, by recommending the top most relevant options (recommended to be
three), you’re fastening the matching process!