Schweppes 2
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Schweppes introduced Raspberry Ginger Ale nationally in the US. It targeted all classes and ages of consumers. Its marketing mix included a $1 million advertising budget. Schweppes faced challenges with low brand awareness and needing to position the product as more than just a mixer. To improve its position, it could target being an universal energy drink with 0% sugar that appeals to all ages as both a mixer and standalone drink.
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The document outlines a business plan for a global beverage company called Global Brands, LLC. The company aims to establish itself as a dominant global beverage platform by offering functional beverage brands that provide health benefits. Key aspects of the plan include targeting the growing global bottled water market, developing a flagship brand called H2YDRO positioned as a "water replacement", pursuing an acquisition strategy, and implementing a business strategy focused on product innovation, expanding distribution channels, and cost management.
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Schweppes 2
- 5. Products of Schweppes in Adult Soft drink Industry
- 14. Percentage Of Schweppes Raspberry Ginger Ale Sales Sourced From Various Competing Brand Adult Soft Drink Schweppes Canada Dry Other Other Competitors Total 10 36 0 1 23 0 3 1 Ginger Ales Tonic water - 5 5 3 11 14 21 48 3 70 100 - 23 23 - 4 4 Root Beer Orange All other Flavors Total - 1 1 - - Peppers - 10 10 - - Lemon Line - 22 22 - - Colas
- 19. Have a Madjical day!!!!!!!!!