VISSAN is a leading food company in Vietnam that produces processed meats and foods. The document outlines VISSAN's corporate identity, reputation, and strategic intent. It details the company's history, mission, vision, values, products, awards, and SWOT analysis. To strengthen its reputation during COVID-19, VISSAN plans to launch an advertising campaign featuring celebrities promoting the company's role in helping citizens access food. The campaign aims to increase trust and have over 80% of consumers choose VISSAN's convenient and safe products. It will run on social media platforms through a partnership with CATS media company.

1. HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES
INFORMATION TECHNOLOGY
DEPARTMENT OF FOREIGN LANGUAGES CORPORATE
COMMUNICATION FOR VISSAN COMPANY
GROUP NAME: VISSAN
STUDENT NAME: 1. Ngô Thị Thu Hà - 19DH710619
2.Nguyễn Như Huỳnh – 19DH710305
3. Phạm Thị Thảo Hương- 19DH711540
4. Nguyễn Ngọc Vinh Hoa - 19DH711917
5. Lê Thị Mộng Kiều - 19DH710242
6. Trần Thị Thanh Lam – 19DH712393
7. Nguyễn Huỳnh Anh Thư - 19DH710225
8. Nguyễn Lương Thanh Trúc – 19DH710197
9. Trần Thanh Phương Vy - 19DH712741
HO CHI MINH CITY, 2021

2. I. RESEARCHING..................................................................................1
1. CORPORATE INDENTITY.........................................................1
2. CORPORATE REPUTATION .....................................................5
3. STRATEGIC INTENT..................................................................9
II. OBJECTIVES SETTING.....................................................................10
III. PLANNING .........................................................................................12
1. IDENTIFY AND PRIORITIZE TARGET
STAKEHOLDER GROUPS..................................................... 12
2. THEME MESSAGE .........................................................................12
3. DEVELOP MESSAE STYLE ..........................................................13
4. MEDIA..............................................................................................15
IV. EXECUTION.......................................................................................17
V. T OOLS OF MEASUREMENT AND EVALUATION ............. 21
VI. RISK MANAGER................................................................................25
VII. BUDGET..............................................................................................26

3. 1
OUTLINE FOR CORPORATE COMMUNICATION’S PLAN
I. Researching
1. Corporate Identity
✓ Business Name: VISSAN Joint Stock Company (VISSAN)
✓ Brand: VISSAN - Daily Life
- VISSAN brings health and joy every day.
- Vitality: quality, health, material, spiritual, and joy both inside and out
- Every day: inside – what do we do? Both outside - what does the customer get?
- VISSAN targets 5 groups with a mission to the community & society; towards the
environment; to the country; for employees and members of the company.
✓ Logos & business icon:
✓ Company's picture:

4. 2
✓ Company product image:
✓ Business behavior
At VISSAN, the journey to create quality products begins from imported purebred
breeds selected to choose from large, reputable partners with Australian cattle and pigs
Landrace (Denmark), Yorkshire (UK), Duroc (USA), …
✓ Typical corporate identity
- Work environment.
- Protect the natural environment.
- Contribute to the community and the country.
Background:
• Company history:
+ 16/03/1976: Established Food Company I, principally engaged in slaughtering and
mixing fresh meat.

5. 3
+ 16/11/1989: Renamed to VISSAN Joint Stock Company.
+ 1994: Investment deployment production line turn cold meat high-end French
technology, with the Russian market as the target market.
+ 1998: The introduction of processed foods, typically pasteurized sausages, marked
a breakthrough in overcoming many obstacles.
+ 21/09/2006: Convert to single share-holder limited company VISSAN Joint Stock
Company.
+ 2012: Market restructuring, building home system distribution.
+ 2015: Inauguration of the house food processing machine VISSAN - Bac
Ninh to expand the market and production scale for the Northern region.
+ 01/07/2016: Converting to the form of Shares - VISSAN Joint Stock Company
+ 2020: Launching the ordering service via Hotline 19001960, fan page, open booth
food on the floor e-commerce and official website launch online sales
http://vissanmart.com/.
- Address: 420 No Trang Long, Ward 13, Binh Thanh District, Ho Chi Minh City,
Vietnam
✓ Mission: VISSAN is committed to providing safe, quality food with high
nutritional value and convenience to bring a good life richer for the community.
✓ Vision: VISSAN has become the leading food brand in Vietnam, reaching an
international level with a closed, sustainable, and traceable dual supply chain
source.
✓ Core Values:
+ Convenience
+ Pride full of vitality
+ Cultural and culinary traditions
+ Diversity, abundance to satisfy needs
+ Community and environment-friendliness
+ The health and safety of food hygiene
+ Deliciousness and nutrition
+ Professionalism

6. 4
✓ Achievement & awards:
+ The title of "Vietnamese goods loved by consumers" in 2020 was certified by the
Hanoi Department of Industry and Trade.
+ 16 years in a row the title of "Successful Enterprise Typical” Ho Chi Minh City in
2020” by the People's Committee City Certified by HCM.
+ The title of Top 50 leading brands in Vietnam voted by Forbes Magazine.
✓ Products and services:
+ VISSAN's processed foods include 2 main product lines: dry processed foods and
cold processed foods.
a. Dry processed foods:
- Pasteurized sausage
- Sausage
- Canned food
- Condiments and other ready to eat products
b. Frozen processed food:
- Ham
- Sausages of all kinds
SWOT:
✓ Strengths (S)
- Strong brand in the domestic market.
- Strong distribution channel.
- Strong finance.
- Modern production technology.
- Highly qualified, skilled, and experienced staff; the policy to encourage the
improvement of professional qualifications and work morale of employees is quite
good.
✓ Opportunities (O)
- The economy's growth rate is high and quite stable, living standards are improved,
consumption spending increases.
- Huge market potential.

7. 5
- The demand for food is increasing.
- Population increases, female population structure is higher than the male population,
young people account for a high proportion.
- Per capita income increases.
- Production and processing technology is increasingly advanced.
✓ Weaknesses (W)
- Irregular advertising
- Limited market information collection
- Incomplete quality management
- Weak export market
- Ineffective product research and development
- Passive material source
- Management is not good
✓ Threats (T)
- Joining the WTO, the competitive environment becomes increasingly fierce.
- Customers' requirements for hygiene and food safety are increasing day by day.
- Environmental pollution and raging epidemics limit the consumption of products of
animal origin.
- Price competitiveness is threatened due to increased input factors.
2. Corporate Reputation
VISSAN Company has continuously made efforts in product development,
packaging improvement, and changing the store image towards convenience. New
products launched into the market receive good feedback from customers. With that
effort, VISSAN is continuously trusted by consumers to vote for many major brand
awards:
The 4th time won the title of Vietnam National Brand 2020 recognized by the National
Brand Council and the Ministry of Industry and Trade.

8. 6
For 16 consecutive years, the title of "Typical Ho Chi Minh City Enterprise in 2020"
by the City People's Committee. Certified by HCM.

9. 7
The title of Top 10 prestigious food companies in Vietnam was voted by VietnamNet
newspaper and Vietnam Report Company.
24 consecutive years of achieving "Certificate of High-Quality Vietnamese Goods in
2020"

10. 8
14 consecutive years in the Top 500 largest enterprises in Vietnam voted by
VietnamNet newspaper and Vietnam Report Company.
The title of Top 50 Leading Brands in Vietnam voted by Forbes Magazine

11. 9
3. Gap between Corporate Identity & Corporate Reputation
Corporate Identity
Corporate Reputation in
2020/21
Products
Provide safe, quality food
with high nutritional value
and convenience to bring a
better life for the community.
Core value:
Convenience, diversity and
abundance to satisfy needs,
the health and safety of food
hygiene, deliciousness and
nutrition.
Customers’ feedback:
Have product development,
packaging improvement, and
new launched products
receive good feedback.
Customer
Service
Mission: Creating and
launching new products that
are improved in terms of
design and quality to meet the
maximum needs of
customers.
Customers’ feedback:
Bring convenience for
customers, new launched
products meet customers’
needs in both design and
quality.
→ IDENTIFY STRATEGIC INTENT
Due to COVID – 19, adjust the strategy and grow market fragment toward technologizing to
reach the customers more easily and to upgrade corporate standing by:
◆ Boost marketing aspect by inviting KOLs or celebrities to promote products to easily attract
and increase customer trust by collaborating in an advertisement which has the content about
all the difficulties of citizens in getting their foods during social distancing and includes how
VISSAN has being helped them.
◆ 30% of the profit will be used to support the fundraising of all the victims of COVID – 19.
◆ Organizing a team-building event for all employees to build their solidarity in working, send
them company image and message to reinforce the company identity and image.

12. 10
II.Objectives Setting: SMART
Realizing that the media plays a huge role in conveying the image and message of
the business to consumers and customers, VISSAN intends to have activities to
promote the brand through about 10 major newspapers in Vietnam. Vietnam today as
Vnexpress Newspaper, Zing.vn, Thanh Nien Online, Kenh14.vn, Lao Dong Online,
Tuoi Tre Online, Dan Tri Online, Baomoi.vn and 24h.vn, …
VISSAN's media campaign: “HAVE VISSAN, NO HUNGRY”. We decided to
cooperate with Cat Tien Sa Media Company (CATS), on January 20, 2022, to launch
an advertising short film with a budget of about 700 million VND. Its content is about
the difficulties of people in Vietnam in getting food during the period of the COVID-
19 pandemic and how VISSAN can help them. This project is expected to be launched
on Youtube, Facebook, Instagram, and Tiktok platforms. We also hope that more than
80% of consumers across Vietnam can trust and choose the clean, convenient and fast
food that VISSAN offers.

13. 11
VISSAN community campaign: "Buy
VISSAN sausages, raise funds for COVID
19". VISSAN wishes to share the pain with the
victims of the global epidemic of COVID-19
from the beginning of December 2021 until the
end of May 2022. The campaign's criteria are
that for every VISSAN sausage product that
customers buy, they can contribute 30% of the
amount to the fund to help COVID-19 victims in Vietnam. We will develop this campaign on
popular social media platforms like Facebook, TikTok, Youtube, and Instagram. The money
raised will be converted into gifts, initially estimated at more than 1000 gifts (including food,
necessary items, and at least 300,000 VND) hand-delivered to people in need, homeless people,
children orphaned because of the epidemic in HCMC, and some provinces have a high rate of
people facing difficulties because of COVID-19
"PEOPLE ARE THE KEY TO SUCCESS" - An event of VISSAN aims to send all
employees the image of the business, its identity, and culture, and at the same time, help
employees better understand the messages that the business conveys. are aiming. The event will
include sports and combined activities to enhance the spirit of solidarity. With the participation
of representatives of departments, divisions, leaders, employees, and representatives of local
government in Thu Duc district. The event will be broadcast live on VISSAN's official Youtube
and Facebook channels and businesses will allow the press to publish reports on the event. The
cost of organizing will be about 100 - 150 million.

14. 12
III. Planning
1. Identify and Prioritize Target Stakeholder Groups
The significant stakeholders in this campaign will be employees, the community,
and the media.
- Employees: VISSAN always identifies “people are the key to success”, people are
an important factor determining the existence and sustainable development of
enterprises. Therefore, VISSAN always adjusts welfare policies and creates more
benefits for its employees. Although COVID-19 has affected the production and
business situation of VISSAN, the company always ensures that employees have a
stable life. This has given employees faith and effort, and they will devote
themselves to the success of the business.
- The community: Vietnamese people are the core factor that makes VISSAN's
profits. VISSAN is approaching customers with product quality and food safety, so
they need to maintain this direction as well as maintain their reputation in the eyes
of customers. Success in this move will help VISSAN retain customers and the number
of customers may increase in the future
- The media: Media is an important factor, it can raise or lower VISSAN at any time.
VISSAN's activities can be communicated to the community through articles. If the image
of VISSAN in the newspaper is good, of course, it will be more trustworthy.
2. Identify Themed Message(s)
On November 20, 1970, "Tan Tien Do Thanh Slaughterhouse", the predecessor of
VISSAN today, started construction with the mission to explore the cattle slaughtering and
food processing industry in the South of Vietnam at that time. hour. Up to now, VISSAN has
had to change many times in its operational structure along with the corresponding official
name. Despite such changes many times, the name VISSAN is associated with the image of
"Three yellow apricot flowers", forming a triangle on a red background to form a solid block
that has always accompanied the company through many ups and downs in history, and has
gradually become a familiar and reliable brand ingrained in the minds of Vietnamese
consumers until today.
In the context of world economic integration, always innovating is a mandatory requirement
for the Company to adapt to the new business environment, building and embellishing so that
the "VISSAN - THREE GOLDEN MASTER" brand deserves trust. of the community, the
pride of the Vietnamese brand, the people of Ho Chi Minh City, and the whole country.
The structure of "Ba Bong Mai" in the circle inscribed in the equilateral triangle speaks
of the similarity of development for a solid, safe, and quality food industry, serving the

15. 13
interests of the community and development. sustainable with 8 core values contained in the
identity.
For the benefit of the community, the slogan "Virtue Every Day" has been selected by
VISSAN as the operating criterion. This is the message and commitment of VISSAN
Company, which wishes to show the full sense of responsibility in each product to bring
health to the community, contributing to the development of Vietnam's food processing
industry. That is the vitality and desire of a team with nearly 50 years of growth to create a
brand that rises strongly in integration.
3. Develop Message Styles
For the interests of the community, the slogan "Vitality in Every Day" has been
selected as VISSAN’s operational motto. This message shows the Company’s strong
commitment to its responsibility of each product to improve the community’s health,
contribute to Vietnam meat processing industry development. It is the vitality, the
desire of a group with nearly 50 years of development to build a strong brand in the
context of integration.
❖ INSTANT SEAFOOD SPRING ROLLS
• When it comes to the products of the
VISSAN company, it is impossible not to
mention the well-known and well-liked
delicious instant spring rolls with a large
number of customers. Delicious instant spring
rolls with a delicious, crispy taste mixed with
the sweetness of shrimp and a little spicy chili
make many diners fall in love. VISSAN
company researched and launched delicious
seafood fried spring rolls with a unique
combination of the delicious taste of spring
rolls and the passionate taste of seafood,
bringing you an attractive and novel dish.

16. 14
❖ CHEESE STERILIZED SAUSAGE
• On the occasion of the New Year of the Rooster 2017, VISSAN launched new
products in the market to diversify product
lines and meet the needs of consumers,
including Sterilized Cheese Sausage,
Flower Spring, and Happy Sausage.
• The whole grain cheese component
contained in the Cheese Sterilized
Sausage distinguishes it. This one-of-a-
kindness allows diners to fully appreciate
the cheese's flavor. The wonderful
combination of the fatty and aromatic
taste of cheese and the classic meaty
sweetness of sausages add richness and
appeal to the dish. With a closed
production process and a unique combination of sausage and cheese, VISSAN's Cheese
Sterilized Sausage with "Cheese beads, chew it like you love" is a quality, safe, and
nutritious food for consumers.
❖ COOKING SPICES
• Meat seasoning is not only a necessary
seasoning to make the dish more delicious and
appealing, but it also represents a mother's and
wife's unconditional love for her family. With
VISSAN's meat seasoning, the kitchen work will
become lighter, saving time while ensuring the
full flavor of every dish. Understanding women's
desire for a convenient and easy-to-store
product, the VISSAN company designed
seasoning with a zipper-lock bag to help
preserve the product for a longer period.

17. 15
• Seasoning products with the message "Flavor taste, add love" make every dish
more delicious and natural. At the same time, consumers are receiving zinc and vitamin
D3 micronutrient
supplements. Products
are available in 200g,
400g, 1kg, and 5kg
packages and will be
available in all sales
channels across the
country beginning in
early November.
4. Develop a Media Strategy
According to Nielsen research, 83 percent of people prefer video commercials to
GIFs and text ads. In the last 2 years,
TikTok has quickly become a
"phenomenon" because of the
advantage of short video duration and
different editing tools. Many major
firms in the industries of fashion, food,
cosmetics, telecommunications,
delivery, and so on have selected
TikTok as their preferred mode of
communication. The idea of success
for a media campaign is based on the extent of user interaction and virility on Tiktok.
VISSAN picked TikTok as a medium in the following ways:

18. 16
✓ Create videos on TikTok
TikTok's standout feature is the ability for users to make video content. As a result,
VISSAN will open a TikTok account. Every three days, a new video will be uploaded.
We will nominate a few members of our creative and culinary teams to film a quick-
cooking tutorial video, with all of the ingredients being VISSAN goods. At the same
time, we also added promos to the video, such as special gifts, free shipping for
transactions under 20 kilometers, and so on. In addition, we will also use hashtags like
#AncungTikTok, #vissan, #moingaydeuvui, #nauancungvissan,... Thanks to hashtags,
the video will inevitably go viral and have a large reach.
✓ Reach out to “Hot TikToker”
"Hot TikToker" or KOL (Key Opinion Leader)
TikTok are influential people in a certain field
as well as people with many fans on social
networks. They can be actors, models, singers,
Gio Hoa Happy Sausage

19. 17
entrepreneurs, speakers, hot bloggers, vloggers... As long
as, they are people who have a voice, influence over a
group of people, can influence the thoughts and actions of
fans, that person can be a KOL such as Phuong Vi, Phuong
Vy, Hoang Lam Foodie, Lan cung Nuchu, Mam Mam Sai
Gon, … Therefore, we can approach and send VISSAN's
products to KOLs to create product promotional videos.
This will also create a large coverage for the VISSAN
brand.
IV. Execution
Execution plan:
To discharge the company's tasks in the post-equitization phase, make use of all
resources and Vissan's brand power, and encourage investment in all industries.
Invest in infrastructure, improve production capabilities, and synchronize
manufacturing facilities at the firm to HACCP requirements, as well as invest in other
areas of the production line. Develop distribution systems, particularly fresh meat
retail outlets. To ensure a steady supply of raw materials in the next years, invest in
industrial relocation and the development of high-quality pig farms.
➢ Give an idea about programs in the time of Covid 19 in August 2021 and early 2022
Date Time Place Message Event/ Campaign Description
August 9,
2021
Ho Chi Minh
City
-Opening a project to survey the
effects of the epidemic in Ho Chi
Minh City.

20. 18
November
20,2021
8am-
11am
Cat Tien Sa
Media
Company
Have Vissa, No
Hungry
-To launch an advertising short
film with a budget of about 700
million VND.
-Besides, it will also advertise on
major Vietnamese newspapers,
such as Vnexpress Newspaper,
Zing.vn, Thanh Nien Online,
Kenh14.vn, Lao Dong Online, Tuoi
Tre Online, Dan Tri Online,
Baomoi.vn and 24h.
From
December
1,2021 to
May
20,2022
Facebook
Vissan Fan
page, Tiktok,
YouTube
Buy Vissan
sausage, raise
funds for Covid 19
- Vissan wishes to share the pain
with the victims of the global
epidemic of Covid 19.
- The campaign's criteria is that for
every VISSAN sausage product
that customers buy, they can
contribute 30% of the amount to
the fund to help COVID-19 victims
in Vietnam.
-The money raised will be
converted into gifts, initially
estimated at more than 1000 gifts
hand-delivered to people in need,
and some provinces have a high
rate of people facing difficulties
because of COVID-19.
December
26, 2021
9am -
11am
Thu Duc
District
People are the key
to success
The project team come to the
People’s Committee to survey the
place organizing supporting gift
giving.

21. 19
28
December,
2021
7am-8am Maison
Culturelle Thu
Duc
Before beginning, the sponsor team
compiles and double-
checks the list of guests.
8am-
8:20am
MC introduces the program and
activities taking place.
8:20am-
8:45am
The representative of Vissan
company spoke about the content
8:45am-
9:15am
The local government of Thu Duc
district gave a speech and took
pictures with the representative of
Vissan company.
9:15am-
10:30am
Representatives of Vissan company
and local authorities will distribute
money to support people in need
because of Covid 19.
10:30am-
10:45am
Giving a speech to express thanks.
11am The end of event
January,
2022
Including
manufacturing
plants,
warehouse,
farms,
supermarket
Tightening Food
Safety & Hygiene
-Decided to launch an
environmental campaign.
-Solving the scandalous issues of
environmental issues in recent
times.
February
10,2022
Tiktok #ancungtiktok
#nauancungvissan
#vissan
- Vissan will open a Tiktok account
- Creative and culinary teams to
film a quick cooking tutorial video.
- Add promos to the video, such as
special gift, etc.

22. 20
February
15, 2022
8:00 am
8:30 am
9:15 am
11:00 am
12:00 am
Diamond
Place
New Year's party
for employees
- The director of the company will
send Tet wishes to all employees
and thank you.
- Commend the employees with
good performance and give lucky
money to all employees.
- Cultural program and employee
meals. Besides, there will be
performances by singers Amee,
Hòa Minzy, Đức Phúc.
- Organize game activities for
employees.
- Summarizing the program and the
director sends his best wishes to all
employees.

23. 21
V. TOOLS OF MEASUREMENT AND EVALUATION
The online poll will be used to measure and evaluate the efficacy. Clients can instantly
evaluate and remark on what they like and hate about our events via online questionnaires.
Although there are certain drawbacks, such as the customer failing to complete the survey or
some individuals believing it is superfluous, the chances of people randomly touching buttons
to complete the survey are high. These factors can lead to inaccurate data.
Advantages Disadvantages
◆ Time-saving, convenient for customers.
◆ Accurately grasp customer reviews, so
that they can be easily adjusted.
◆ Low cost.
◆ An unlimited number of participants.
--> Clearly grasp the number of survey
participants and market demand.
◆ Limited sampling and ready to respond.
Some people have little access to the
internet and therefore will not be able to
answer the online questionnaires.
◆ Respondents' answers may be inaccurate
because they don't remember the issue
well or simply get bored with the survey.
◆ Respondents may feel uncomfortable
providing personal information.
◆ No interviewer. Lack of a trained
interviewer for clarification and further
exploration can potentially lead to
unreliable data.
--> Without fully understanding customers'
opinions, customers are easily passive in the
survey.

24. 22
Questionnaire:
Part 1:
1. Do you know about our company? (Yes/No)
2. Have you used our products? (Yes/No)
3. What do you think about VISSAN’s current product packaging?
4. How do you feel about the quality of sausages?
5. Have you heard about the “Buy VISSAN sausages, raise fund for COVID 19” campaign?
(Yes/No)
6. How do you feel about this campaign?
7. Can you recall our message? (Yes/No)
8. In the future, if VISSAN launches es new product, are you willing to buy it? (Yes/No)
9. Are you willing to recommend VISSAN to your friends? (Yes/No)
Part 2:
1. Could you please tell me your gender?
Male
Female
2. How old are you?
From 18 to 25 years old
From 26 to 35 years old
From 36 to 45 years old
Over 45 years old
3. Could you please tell us your current occupation?
Students/students
Employees
Self-employed
Other

25. 23
4. What is your monthly income?
Under 2 million
From 2-4 million
Between 4-6 million
Over 6 million
5. In the past 1 month, have you used sausages?
Yes
No
6. What factors do you usually pay attention to when buying fresh milk?
Price
Quality
Brand
Model, packaging
Taste
7. By what means do you know about Vissan company?
Television, newspapers
Internet
Referred by friends
Other
8. Have you used our products?
Yes
No

26. 24
9. What do you think about VISSAN’s current product packaging?
(Please indicate your level of agreement by “tick” in the numbers)
Totally disagree (2) Disagree (3) No opinion (4) Agree (5) Totally agree
Stunning (1) (2) (3) (4) (5)
Good-looking
Recognizable
Specific
instructions
Normal
10.Have you heard about the “Buy VISSAN sausages, raise fund for COVID 19” campaign?
Yes
No
11.What impression does the advertisement of Vissan make to you?
Very unimpressed
Not impressed
Average
Impressive
Very impressed
12.How satisfied are you with using Vissan’s products?
Very dissatisfied
Dissatisfied
Average
Satisfied
Very satisfied

27. 25
13.Are you willing to recommend Vissan’s products to your friends when they have a need?
Yes
No
14.In the future, if VISSAN launches a new product, are you willing to buy it?
Yes
No
15.Are you willing to recommend VISSAN to your friends?
Yes
No
VI. RISK MANAGER
❖ The possible issues that may happen in the future:
- Discharging waste to the outside pollutes the environment and pollutes water sources.
- VISSAN may not prevent, timely, and reasonably handle negative information appearing
outside the enterprise. In recent years, the media has more and more news about the
common dirty food situation, the situation of using growth substances and banned
substances in animal husbandry and cultivation; Some food production units use
unsatisfactory raw materials, plus unfavorable information from the market when using
processed foods, which has affected people's consumer psychology.
- The situation of the COVID-19 epidemic during the past year has made the source of
imported materials unstable, the shortage of input materials may disrupt the Company's
business activities.
- The unpredictable development of the Covid-19 epidemic has negatively affected the
entire economy, slowing down the growth rate in most industries and fields;
Unemployment and underemployment rates have increased, people's incomes have
decreased, leading to a sharp decrease in the purchasing power of consumers.
❖ Solutions:
- VISSAN has been paying great attention to environmental issues, always obeying and
complying well with the regulations and standards of the law on environmental
protection.

28. 26
- VISSAN always builds an image from healthy and safe products to professional staff,
friendly to the community and the environment; continuously update external
information and take timely and appropriate measures.
- Changing the source of goods from abroad to domestically does not disrupt business
activities and saves a part of costs.
- Solve backlog problems by running promotional projects such as buy 1 get 1 free, buy 2
get 1 free,...This helps the business to recover capital and not suffer losses.
VII. BUDGET
Plan 1:
Event: launching advertising short film “Have VISSAN, No hungry”
Date: 20 January 2022
Cooperative enterprise: Cat Tien Sa Media Company (CATS)
Cast
Main celebrities: Actress Nam
Thu, MC Nguyen Khang
150.000.000 VND
Guest artists: Actor Quoc
Thuan, actress My Duyen,
actress Le Khanh
100.000.000 VND
Production/Filming
Team
Script, cinematography,
sound/music, editing, dubbing
300.000.000 VND
Media
Newspapers, social networking
platforms (Facebook, CATS &
VISSAN Youtube channel,
Instagram, Tiktok)
50.000.000 VND
Budget estimates 100.000.000 VND
Total 700.000.000 VND

29. 27
Plan 2:
Event: The campaign's criteria is that for every VISSAN sausage product that customers
buy, they can contribute 30% of the amount to the fund to help COVID-19 victims in Vietnam.
Date: Beginning of 1/12/2021 until the end of 31/05/2022.
Content Quantity Initial price
(VND)
Total
(VND)
Post on social
network sites
( Facebook, Tiktok,
Youtube,
Instagram)
Posted on
Vissan’s fanpage
(Article with less
than 500 words
are
comprehensive
about Vissan’s
campaign)
1
10.000.000 10.000.000
Hire KOLS to
spread the
message
( Xoài Non, Kiên
Hoàng, Ninh
Titô)
3
Vissan gif (sausage,
Chinese sausage,
canned food, …) basket
send to KOL for
promotion:
1.000.000/person
3.000.000
KOL’s wages:
3.000.000/person 9.000.000
Gift
Vissan will
deduct 30% of
revenue to
exchange for
essential gifts
(Rice, fish sauce,
sugar, canned
food, milk,
instant noodle,
mask,…)
1.000 300.000 300.000.000

30. 28
Transport
Vissan wishes to
be delivered
directly to the
people in need
(homeless
people, children
orphaned, and
those whose are
heavily affected
by the COVID
19)
10 people
in HCM
City
10 people
in the
vicinity of
HCM
City (Cần
Giờ, Long
An, Vũng
Tàu,…)
6.000.000
(Travel and food
include)
120.000.000
TOTAL
(VND)
442.000.000
Plan 3:
Envent : People are the key to success
Place : Maison Culturelle Thu Duc
Date : Beginning of 26/12/2021 until the end of 28/12/2021
Content Quantity
Price
(VND)
Total
(VND)
1 coach 45 seats + 1
coach 16 seats
02 13.000.000 VND 13.000.000 VND
Room reservation
06 single rooms
04 double rooms ( 02
beds)
02 dorm rooms
1.250.000 VND/room
1.750.000 VND/room
2.200.000 VND/room
18.900.000 VND
Company t-shirts &
hats
60 sets of t-shirts +
hats
120.000 VND/set 7.200.000 VND
Meals 03 meals 4.000.000 VND/meal 12.000.000 VND

31. 29
MC 01 2.000.000 VND 2.000.000 VND
Invite singers ( Bích
Phương, Tóc Tiên,
Hà Anh Tuấn)
03 50.000.000 VND 150.000.000 VND
Hire reporters,
journalists
05 10.000.000 VND 50.000.000 VND
Item for activities 5.000.000 VND 5.000.000VND
TOTAL: 258.000.000VND